Connect with us

Blog

Why Would Someone Build Links For Me?

Published

on


Today’s Ask An SEO question comes from Shannon in Vancouver, who asks:

“I have a problem and need to know if it is a huge issue or can be ignored.

Someone is putting my URL and those of other good sites onto a bunch of forums and other websites. This has increased the amount of backlinks Ahrefs and Semrush are reporting. Most are decent DA and even sites with high DAs and names I’m familiar with.

It’s like someone is working for me – but they’re not. I don’t know why this is happening.

I’m concerned because some of these posts are also promoting an escort agency, giving me the escort anchor texts in the Semrush and Ahrefs reports.

Does anyone have any idea why someone would do this? My site’s ranking has been going up, my Google impressions have been going up, but my organic visits fell. I’m not sure if I should waste time trying to figure this out.”

At first, this can seem too good to be true!

Somebody is building links for you, and it’s working? Awesome, keep it up.

If only SEO was that easy. (Narrator: it isn’t!)

I think a few things are going on here, so we should dive into them.

Without knowing your website or business, I’m going to guess it’s not an escort agency.

It’s normal to get some odd links from all kinds of websites on the Internet.

You can’t control who visits your site or finds it useful – and people who visit escort sites also visit the websites everybody else does and buy the same products.

It could be a relevant link dropped in a relevant discussion on an irrelevant website.

Too many SEO pros quickly disavow links like this, but I wouldn’t.

Given that you said there are multiple of these links, though, that’s not what I think is happening here.

It’s more likely that somebody is trying to perform a negative SEO campaign or is building some automated links for their clients.

In the case of spammy or automated link-building tactics, some SEO pros will not just build links to their clients but random websites as well.

This makes it slightly harder for search engines to trace it back to them (or their clients) and builds some plausible deniability if they get a manual penalty from Google.

It’s not really a good tactic for long-term results, but as you said, it can work – and does appear to be working in your situation.

I wouldn’t count on that bump for too long, though, as Google is really good at finding that type of link and ignoring any value they pass. More on that later.

The most likely cause is a failed negative SEO campaign.

Negative SEO is when somebody attempts to harm your website in various ways. The most common attempt is by creating spammy links to your site.

There’s much debate in the SEO industry about whether this actually works, though.

Google has said for many years now that it is very adept at picking up this type of link and just ignoring them, yet several SEO pros still continue to believe in the concept of negative SEO.

Here’s a tweet from John Mueller saying as much back in 2020.

(Side note: I’m not saying negative SEO isn’t real; it is, but it mostly pertains to hacking, XSS, and other exploits or illegal activities. More often than not, attempting negative SEO by building links to a site will only increase that site’s rankings – albeit only temporarily.)

If you’re really worried about these links, you could disavow them using Google’s disavow tool – but I wouldn’t even do that here.

The disavow tool is more for people with manual actions.

The best advice is to just laugh a little bit that somebody is choosing to spend their time trying to hurt your site rather than help their own, and then just ignore the links.

Clearly, whoever is doing this realizes that they can’t create something better than you have and are trying everything else to beat you.

Take that as inspiration that your content and marketing are working, and keep focusing your efforts there.

More resources:


Featured Image: Mix and Match Studio/Shutterstock

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘why-would-someone-build-links-for-me’,
content_category: ‘ask-an-seo’
});
}
});



Source

Advertisement

SUPPORT THE TIMES CLOCK




Blog

LinkedIn Professionals Share Their Best Unusual LinkedIn Marketing Hack

Published

on


LinkedIn is a great place to grow your business.

In the last 12 months, 93% of B2B marketers have used the platform the most to distribute content organically. LinkedIn also topped the same survey for producing the best results.

The same study reveals content marketers are also spending more on paid content promotion. The top platform where they’re spending? Linkedin.

Businesses can also use the network for marketing to and reaching potential customers. In fact, there are more than 1 billion interactions on LinkedIn Pages every month.

With these figures, there’s no denying the power of this social media platform to drive engagement and boost brand awareness.

Are you ready to take your LinkedIn marketing game to the next level but unsure where to begin?

Here are clever LinkedIn tips from seven LinkedIn pros to boost your marketing efforts.


Leverage LinkedIn Live

Thomas J. Armitage Thomas Armitage

Sales Executive, Site-Seeker

LinkedIn is the ultimate B2B playground. It’s like a professional conference that’s never-ending.

Live Streams, in particular, continue to be underutilized. That’s because people starve for valuable learning material.

With Live Streams, thought leaders can bypass the headaches typically involved in traditional webinar setups. No landing pages or sign-up forms are needed. You can easily promote the event through sharing and invitations, too.

Although you’ll need a third-party streaming software, most play nicely with LinkedIn.

And Live Streams are a great way to break the monotony of text posts and engage with your audience on a more personal level.

Make sure you identify a niche topic. Write a strong description that includes who the stream is for.

Invite users you know will find it worthwhile. And make sure to promote – both before the event, as well as after, since the full video will be available for playback.


Level Up Your Content Strategy

Adam Houlahan Adam HoulahanAdam Houlahan

LinkedIn Expert at Prominence Global, Author of “Influencer – The 9 Step Guide to Becoming Highly Influential in Any Industry”

The most effective strategy for LinkedIn lead generation that delivers consistent long-term results is Algorithmically Aligned Content.

Only 1% of the 850+ million members of LinkedIn share content regularly (weekly). Less than 1% of that 1% truly understand and share content that LinkedIn sees as valuable to its membership and organically promotes for you.

Share content that creates conversations on the platform and shows you are the authority in your area of expertise without solving your audiences’ problems for them.

I call it “Know How,” with “No How” content.

Consistently implement this content strategy, and your ideal clients will gravitate to you to solve their problems.

Felipe Bazon Felipe BazonFelipe Bazon

Chief SEO Officer, Hedgehog Digital

Back in 2017, I decided that the only social network that I would use professionally was going to be Linkedin.

Since then, I have been posting weekly (sometimes daily) posts related to SEO strategies, techniques, and insights.

This has helped build my network and reach decision makers who see my posts and get in contact through the platform or our website to fill in the contact form.

These leads that turned into clients have contributed to the exponential growth we have had since we opened up our office in Brazil.

Being a well-known SEO down here, I’ve exploited these to our advantage; all leads came from my personal account, not the company’s.

We do have a business page for U.K. and Brazil and do some Linkedin ads to promote some stuff, but it is through the personal profile that the magic happens.

Since then, my posts are averaging:

  • 4,000 views
  • 100 interactions (likes and comments)
  • Five to seven organic leads per month

My tips are:

  • Consistency and frequency. Aim for at least a couple of posts each week.
  • Avoid sharing links on your posts; leave them in the comments. This increases the reach of your posts by at least 30%. For instance, if you want to share a new article from the blog, do a post talking about the subject and say, “We’ve written a complete guide about X, and you can find the link to it in the comments.
  • Don’t be shy in sharing insights, thoughts, and results. The community loves these types of posts. These tend to get loads of interactions.

Optimize Your Page

Virginie Cantin Virginie CantinVirginie Cantin

LinkedIn Coach – VirginieCantin.com, Wall Street Journal bestselling author of “60 Days to LinkedIn Mastery”

My personal hack uses the experience section to highlight my services and activities. So instead of having a single job title such as “Founder,” I will have several job titles under my LinkedIn company page for each “hat” I’m wearing in my company.

I have a job title for my 1:1 coaching service, LinkedIn PEELING. Another job title is dedicated to my online course, LinkedIn BREAK-IN. Then, I use a separate job title to highlight that I’m a Wall Street Journal bestselling author.

Last but not least, I have a fourth job title that aims at getting me found by people looking for speakers and podcast guests.

The beauty of having several job titles is that you can optimize every single one of them for the algorithm so that people looking for a specific service or author, or podcast guest can easily find you.

Andy Foote Andy FooteAndy Foote

Advanced LinkedIn Strategies Coach

LinkedIn makes it really difficult to know who your “Super Fans” and potential “Super Fans” are; it’s as if they don’t want you to build any kind of base.

You can see this with how they treat followers; they’re not ‘following’ at all – because an algorithm inserts itself between you and folks who have voted to see your content.

Fortunately, there’s software on the market (peakAboo by Daniel Hall) that provides juicy data on everyone who has commented on your LinkedIn posts. This helps me to know who solidly supports me and, more importantly, people who commented only a few times.

It’s the latter category I want to target and figure out a way to convert them into persistent supporters, a.k.a. “Super Fans.”


Prioritize Human-Centric Approach

Sandra Long Sandra LongSandra Long

LinkedIn Trainer & Speaker – Post Road Consulting, Author of “LinkedIn for Personal Branding: The Ultimate Guide”

Activate your employee team. Make sure your team’s LinkedIn profiles are co-branded and focused on client problem-solving instead of recruiter oriented.

Encourage the team to search and connect with coworkers, clients, and prospects. Train your team to build relationships with thoughtful, helpful comments and personalized messages.

Say no to automation. Train them to engage, inspire, and motivate their professional networks with valuable comments, original posts, and shared or reposted company page content.

Develop a company hashtag and communicate how to use it on LinkedIn. Most importantly, build your team’s confidence and make it fun!

Josh Steimle Josh SteimleJosh Steimle

Founder of the LinkedIn agency BlueMethod, Author of the WSJ & USA Today bestselling book “60 Days to LinkedIn Mastery”

LinkedIn helps me solve my biggest challenges as an entrepreneur, whether it’s sales, recruiting, or finding partners.

LinkedIn has easily produced millions of dollars in value for me.

Even though I wrote a book on LinkedIn with 60 tips in it, everything I teach in my book can be summarized in two words: Be human. It’s the best LinkedIn hack.

Too many are trying to imitate robots on LinkedIn by sending out spam messages, posting content but never engaging with commenters, and avoiding the time-consuming, truly creative work of one-to-one communication. But that’s where LinkedIn performs best!

When you use LinkedIn to talk directly with others, like a normal human being, that’s the moment when LinkedIn becomes indispensable.

Takeaway

As the world’s largest online professional network, Linkedin makes a remarkable addition to your social media marketing strategy.

Remember to take advantage of LinkedIn features and be consistent – all while offering value and nurturing relationships.

Armed with these tips, you’re bound to thrive on the LinkedIn feed and reap the rewards.

More Resources:


Featured Image: 1st footage/Shutterstock

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘linkedin-marketing-hacks’,
content_category: ‘linkedin’
});
}
});



Source

Continue Reading

Blog

How to Manage WordPress Comment Notification Emails

Published

on


Do you want to improve your WordPress comment notification emails?

Comments drive discussion and user engagement on many blogs. However, WordPress doesn’t do such a great job when it comes to notifying users about comment activity.

In this article, we will show you how to better manage WordPress comment notification emails to boost user activity on your website.

Why Improve WordPress Comment Notification Emails

Comments are an important element of many WordPress websites, particularly on news sites and WordPress blogs. More comment activity means a more engaged audience which results in more page views and ultimately more revenue.

However, the comment system that comes with every WordPress website is fairly limited. It sends comment notifications only to site administrators and article authors. Apart from that, there isn’t a default option for other site users to be notified of new comments.

Wouldn’t it be nice if users were able to get comment notifications for the posts they like or when someone replies to a comment they left?

That said, let’s see how you can enhance the default WordPress comment system and notification emails for a more engaging user experience on your website.

The Default Comment Notification Options in WordPress

By default, WordPress does not have an option to send notifications to commenters.

However, it does have an option to send email notifications to site administrators when a new comment is published and when a comment is held for moderation.

You can view these options by going to Settings » Discussion from your WordPress dashboard and navigating to the ‘Email me whenever’ section.

Email me whenever settings

Both these notifications are only sent to the site administrators. However, WordPress also sends an email notification to the post author about new comments.

If you get a lot of comments on your website, you might not want to receive email notifications for all comments held for moderation. You can simply uncheck the box here to disable those.

How to Let Users Know When Their Comment is Approved

If a user’s comment is held for moderation, they will see a message telling them so. However, they will have no idea whether you approve it or not without returning to your site.

Unfortunately, many of these users never return to your website to check, so they won’t ever know that you approved their comments.

You can fix this by using the Comment Approved Notifier Extended plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Comment Approved Notifier Extended will notify users when their comment is approved. It works right out of the box, and there are no additional settings you need to configure.

You can also see our list of best plugins to improve WordPress comments.

How to Allow Users to Subscribe to Comments in WordPress

In addition to not knowing if their comment was approved, commenters will not be notified about replies, either.

Once they leave a comment, they will have to manually visit your website again to see if someone has replied.

To solve this, you need to install and activate Subscribe to Comments Reloaded plugin. For more details, see our guide on how to install a WordPress plugin.

It allows your users to subscribe to comments on any article with or without leaving comments. Users can also easily unsubscribe at any time.

StCr settings in WordPress

For detailed step-by-step instructions, see our article on how to allow users to subscribe to comments in WordPress.

How to Allow Users to Subscribe to Just their Own Comments in WordPress

Many users may not want to receive notifications for all comments on an article. However, they may want to know if someone replied only to their own comments.

You can add this feature as well using the same Subscribe to Comments Reloaded plugin. First, you’ll need to install and activate the plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Next, simply visit the StCR » Comment Form in your WordPress dashboard. From here, click on ‘Yes’ next to the ‘Advanced Subscription’ option.

StCr settings in WordPress

Users will now see a new option under the comment box whether they’d like to subscribe to all comments or just their own comments.

For more details, see our article on how to notify users of replies to their own comments in WordPress.

How to Allow Authors to Subscribe to Other Author’s Posts

If you run a multi-author blog, then other authors may want to keep up with discussions across your website. If you already have comment subscriptions enabled, then each author can manually go and subscribe to comments.

However, if you want certain users to receive all comment notifications, then you can do this with Better Notifications for WordPress plugin. For more details, then please see our guide on how to install a WordPress plugin.

Once the plugin is active, you can head to Notifications » Add New from your WordPress dashboard and can enter a title for your notification at the top.

Next, you can select ‘New Comment’ from the ‘Notification for’ dropdown menu. After that, simply add the user roles that will receive these notifications in the ‘Send To’ field.

Comment notifications for certain user roles

The plugin also offers an option to send notifications to the post’s author and even exclude user roles from receiving email notifications for new comments.

How to Create Custom Comment Notification in WordPress

Want to create your own custom comment notifications in WordPress? Custom notifications can allow you to replace the default WordPress notification with your own.

First, you will need to install and activate the Better Notifications for WordPress plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, you need to visit the Notifications » Add New page from your WordPress admin panel to create your custom comment notifications.

Create a custom notification

You can edit the notifications for new comments, comments awaiting moderation, and comment replies. Additionally, you can send notifications to any user role or to individual users.

The plugin also lets you add email addresses manually that are not even connected to a user on the site.

You have the option to completely customize the comment notification sent by WordPress and use shortcodes inside the email text to add custom tags.

For more details, see our article on how to add better custom notifications in WordPress.

How to Improve Deliverability of WordPress Email Notifications

All the above tips will fail if your WordPress site fails to send email notifications or if those emails are marked spam by email providers.

To fix WordPress email issues and improve email deliverability, you need to install and activate the WP Mail SMTP plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, visit the Settings » WP Mail SMTP page to configure plugin settings.

WP Mail SMTP settings

This plugin allows you to use SMTP (Simple Mail Transfer Protocol) to send emails. SMTP is a much better and more reliable method than the default mail function used by WordPress.

It works with any email service that supports SMTP. This includes your free Gmail account as well as Google Workspace, Mailgun, and Sendgrid.

Choose Other SMTP as mailer

For details, see our article on how to use SMTP server to send WordPress emails.

We hope this article helped you learn how to manage WordPress comment notification emails. You may also want to see our ultimate step-by-step guide on improving WordPress speed and performance for beginners and how to start an online store.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

The post How to Manage WordPress Comment Notification Emails first appeared on WPBeginner.



Source

Continue Reading

Blog

WordPress Gutenberg 14.2 Offers Better User Experience

Published

on


Gutenberg 14.2 is released and available for download. The latest version features user interface improvements including an easier workflow and performance improvements plus new header and footer blocks.

All of the new features are incremental improvements that together help to make Gutenberg a more polished and intuitive site editor.

Better User Experience

Smarter suggestions for Query Loop block variations

This improvement provides a smoother editing experience by only showing relevant Query Loop block patterns.

Improvements to Writing Flow

Gutenberg now features a more intuitive writing flow.

Three improvements:

  • “The sibling and line inserters now feature a more natural animation effect.
  • Selecting multiple blocks is now more visually consistent.
  • The block inserter is now hidden when the user is typing, reducing visual clutter.”

Better Functionality

Letter Spacing in Headings

Letter spacing refers to the space that’s between each letter in a word.

Being able to adjust the space between letters is especially important for the heading elements because with some fonts the space can be too close together.

This new setting allows a publisher to adjust how much space their is using the Global Styles interface.

Screenshot of Heading Space Control for Gutenberg

Better Calendar Block

The calendar block gains more ways to adjust how it looks and functions.

The background, link and text colors are now be set for the calendar block.

It can also now inherit text colors from the parent block and colors can now be styled through the global styles.

Editor Performance Improvement

A bug was fixed in the Enhanced List Block feature.

The feature which was introduced in August 31, 2022 for Gutenberg 14.0 contained a performance issue when list items were nested within each other.

WordPress explains the problem and the fix:

“So, if a List item was inside of a List that was inside of another List block, that block would re-render 3 times! This problem has now been fixed and the initial load performance of the editor should be improved.”

New Features

New Block Pattern Categories

Gutenberg now features two new block pattern categories that correspond to banners and footers.

Banners are described by WordPress:

“Banners” here refers to visually distinctive elements that help structure or contrast the contents of a page (including headings and “hero” elements).”

Autocomplete Links in Blocks

Another new feature is the link autocomplete feature is available in any block. This used to be a feature that had to be activated through an opt-in but now it’s available by default in all blocks.

The feature is triggered with the “[[” shortcut.

Screenshot of Gutenberg Link Autocomplete in Blocks

Screenshot of Gutenberg Link Autocomplete in Blocks

Bug Fixes and Improvements

Aside from the above improvements and additions there are many more bug fixes and additional features that all cumulatively make Gutenberg a better site editor to use.

There are no big standout features, just a lot of improvements that will making creating sites with Gutenberg a better experience.


Citation

What’s new in Gutenberg 14.2?

Featured image by Shutterstock/Dean Drobot

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘wordpress-gutenberg-14-2-offers-better-user-experience’,
content_category: ‘news wp’
});
}
});



Source

Continue Reading

Blog

Drupal Warns of Critical High Severity Vulnerability

Published

on


Drupal issued two security advisories warning of a vulnerabilities affecting several versions of Drupal that could allow an attacker to access sensitive information.

There are two vulnerabilities currently affecting Drupal. One is rated as a high severity critical vulnerability.

Vulnerability in Third Party Library

Drupal uses a third party templating engine called Twig.

According to Drupal documentation:

“When your web page renders, the Twig engine takes the template and converts it into a ‘compiled’ PHP template which is stored in a protected directory…”

The Twig library is used by Drupal for templating but also for a process called sanitization, which is a way to prevent malicious files from being uploaded.

Twig describes the vulnerabilities as one that allows an attacker to use the filesystem loader to access sensitive files.

Drupal warns:

“Multiple vulnerabilities are possible if an untrusted user has access to write Twig code, including potential unauthorized read access to private files, the contents of
other files on the server, or database credentials.”

This vulnerability affects users of Drupal 9.3 and 9.4.

Recommended Course of Action for Mitigating Vulnerability

Users of Drupal 9.3 are recommended to update to version 9.3.22.

Users of Drupal 9.4 are advised to update to version 9.4.7.

Moderate Vulnerability

Drupal also warned of an Access Bypass vulnerability that is rated as moderate affecting publishers that use the S3 File System module for Drupal 7.x.

An access bypass vulnerability is one in which an attacker is able to bypass authentication barriers and access to an application and sensitive files that they should not
otherwise have access to.

The vulnerability is described as:

“The module doesn’t sufficiently prevent file access across multiple filesystem schemes stored in the same bucket.”

The advisory notes that this vulnerability is mitigated by several steps that need to be taken before an attacker can gain access.

The advisory explains:

“This vulnerability is mitigated by the fact that an attacker must obtain a method to access arbitrary file paths, the site must have public or private takeover enabled, and the file metadata cache must be ignored.”

Recommended Course of Action

Drupal users who use the S3 File System module for Drupal 7.x are advised to upgrade to S3 File System 7.x-2.14 in order to patch the vulnerability.


Citations

Drupal core – Critical – Multiple vulnerabilities – SA-CORE-2022-016

S3 File System – Moderately critical – Access bypass – SA-CONTRIB-2022-057

Twig security release: Possibility to load a template outside a configured directory when using the filesystem loader

Featured image by Shutterstock/Andrey_Popov

 

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘drupal-critical-vulnerability’,
content_category: ‘drupal news’
});
}
});



Source

Continue Reading

Blog

Are Title Tags A Google Ranking Factor?

Published

on


An association between page titles and Google search rankings exists as strongly today as in the early days of SEO.

People of all levels of SEO knowledge agree that optimizing page titles is vital to success in search.

And how could you argue?

Page titles are the most visible component of Google’s search results pages (SERPs); it’s easy to conclude they carry weight as a ranking factor.

But, more optimization is not necessarily better. Optimization can cross the line into manipulation. That’s when you’re writing for search engines before actual people.

Historically, Google devalues ranking factors when the level of manipulation reaches a point where it’s dragging down the quality of search results.

A prime example of this is domain names, which Google once valued so highly that it was difficult to rank without keywords in your URL.

That’s a thing of the past, and now it’s equally possible to rank with an obscure brand name in your URL as it is with a keyword-based domain.

As Google search matures, it’s logical to wonder if page titles may go in a similar direction. Will Google eventually get fed up with the spam and reduce the weight of the page title ranking factor?

Who knows what’s in store for the future, but we haven’t reached that point yet. There’s no question about Google’s algorithms considering page titles.

Instead, the questions around page titles are:

  • The extent to which title tags are valued.
  • How much they matter to the bigger picture of a website’s search optimization.

In this piece, we aim to answer those questions by investigating various claims and looking at on-the-record statements from Google.

[Deep Dive:] The Complete Guide To Google Ranking Factors

The Claim: Title Tags Are A Ranking Factor

A page title is the text that appears in the <title> tag within the <head> element of an HTML document.

Page titles are the most prominent and most visible element of a page snippet when conducting a Google search.

A page’s title also appears in the browser tab after clicking through a search result.

Page titles’ prominence in Google SERPs has led to persistent claims that they’re a strongly weighted ranking factor.

Is it possible these claims are overblown?

The Evidence For Title Tags As A Ranking Factor

Google unquestionably uses the HTML title tag to understand what pages are about so it can rank them in search results.

The company’s official SEO starter guide recommends unique, accurate, and brief but descriptive titles on all website pages.

But when it comes to the strength of page titles as a ranking factor, evidence suggests they’re only a mild signal.

Google’s John Mueller has stated that page titles are not critical for rankings, at least compared to the main content:

“We do use [the title tag] for ranking, but it’s not the most critical part of a page. So it’s not worthwhile filling it with keywords to kind of hope that it works that way.”

Mueller goes on to clarify that page titles are important for SEO, and they are a ranking factor.

However, they’re not so critical that overhauling a site’s page titles will significantly affect ranking positions. He said:

“Titles are important! They are important for SEO. They are used as a ranking factor. Of course, they are definitely used as a ranking factor, but it is not something where I’d say the time you spend on tweaking the title is really the best use of your time.”

Mueller addressed this again on another occasion, reiterating that page titles help Google understand what a page is about but are not critical to determining rankings.

“… if you’re talking about ranking changes so strong that you’re seeing them overall, then I think just tweaking titles and meta tags are not going to give you what you’re looking for. Tweaking titles and meta tags makes it easier for us to recognize what is actually on a page, but it’s not going to change the overall visibility of the website significantly.”

With all this taken into consideration, it’s clear that page titles remain essential for SEO.

But in the hierarchy of today’s ranking factors, title tags are nowhere near the top.

[Discover:] More Google Ranking Factor Insights

Our Verdict: Title Tags Are A Ranking Factor

Are Title Tags A Google Ranking Factor?

Page titles are a confirmed Google ranking factor, with evidence suggesting the strength ranges from mild to moderate.

A title tag is a tool for communicating what a page is about to Google.

It helps search algorithms understand what category the page fits into and which queries it may be able to answer.

From there, Google uses more critical factors, such as the main content, to determine a page’s ranking.

To be sure, it’s worth taking the time to write out titles for every page.

Websites can struggle to gain any ground in search results without unique page titles as a bare minimum optimization.

Did The Page Title Update Impact Search Rankings?

Since we published the first version of this ebook, Google released an update on how it generates page titles in search results.

Google replaces page titles in SERPs when the provided title isn’t relevant to a user’s query.

Specifically, this happens when the main content is relevant, but the title doesn’t directly speak to what a user typed in the search bar. Google will replace the page title with a piece of text more likely to catch the searcher’s attention.

Indeed, this impacts the appearance of search results but doesn’t impact rankings.

Google confirms it uses original page titles for search rankings even when replaced in SERPs. There’s no need to worry about your optimization efforts going to waste.


Featured Image: Paulo Bobita/Search Engine Journal

Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]Ranking Factors: Fact Or Fiction? Let’s Bust Some Myths! [Ebook]

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘title-tags’,
content_category: ‘seo’
});
}
});



Source

Continue Reading

Blog

B2B PPC Experts Give Their Take On Google Search On Announcements

Published

on


Google hosted its 3rd annual Search On event on September 28th.

The event announced numerous Search updates revolving around these key areas:

  • Visualization
  • Personalization
  • Sustainability

After the event, Google’s Ad Liason, Ginny Marvin, hosted a roundtable of PPC experts specifically in the B2B industry to give their thoughts on the announcements, as well as how they may affect B2B. I was able to participate in the roundtable and gained valuable feedback from the industry.

The roundtable of experts comprised of Brad Geddes, Melissa Mackey, Michelle Morgan, Greg Finn, Steph Bin, Michael Henderson, Andrea Cruz Lopez, and myself (Brooke Osmundson).

The Struggle With Images

Some of the updates in Search include browsable search results, larger image assets, and business messages for conversational search.

Brad Geddes, Co-Founder of Adalysis, mentioned “Desktop was never mentioned once.” Others echoed the same sentiment, that many of their B2B clients rely on desktop searches and traffic. With images showing mainly on mobile devices, their B2B clients won’t benefit as much.

Another great point came up about the context of images. While images are great for a user experience, the question reiterated by multiple roundtable members:

  • How is a B2B product or B2B service supposed to portray what they do in an image?

Images in search are certainly valuable for verticals such as apparel, automotive, and general eCommerce businesses. But for B2B, they may be left at a disadvantage.

More Uses Cases, Please

Ginny asked the group what they’d like to change or add to an event like Search On.

The overall consensus: both Search On and Google Marketing Live (GML) have become more consumer-focused.

Greg Finn said that the Search On event was about what he expected, but Google Marketing Live feels too broad now and that Google isn’t speaking to advertisers anymore.

Marvin acknowledged and then revealed that Google received feedback that after this year’s GML, the vision felt like it was geared towards a high-level investor.

The group gave a few potential solutions to help fill the current gap of what was announced, and then later how advertisers can take action.

  • 30-minute follow-up session on how these relate to advertisers
  • Focus less on verticals
  • Provide more use cases

Michelle Morgan and Melissa Mackey said that “even just screenshots of a B2B SaaS example” would help them immensely. Providing tangible action items on how to bring this information to clients is key.

Google Product Managers Weigh In

The second half of the roundtable included input from multiple Google Search Product Managers. I started off with a more broad question to Google:

  • It seems that Google is becoming a one-stop shop for a user to gather information and make purchases. How should advertisers prepare for this? Will we expect to see lower traffic, higher CPCs to compete for that coveted space?

Cecilia Wong, Global Product Lead of Search Formats, Google, mentioned that while they can’t comment directly on the overall direction, they do focus on Search. Their recommendation:

  • Manage assets and images and optimize for best user experience
  • For B2B, align your images as a sneak peek of what users can expect on the landing page

However, image assets have tight restrictions on what’s allowed. I followed up by asking if they would be loosening asset restrictions for B2B to use creativity in its image assets.

Google could not comment directly but acknowledged that looser restrictions on image content is a need for B2B advertisers.

Is Value-Based Bidding Worth The Hassle?

The topic of value-based bidding came up after Carlo Buchmann, Product Manager of Smart Bidding, said that they want advertisers to embrace and move towards value-based bidding. While the feedback seemed grim, it opened up for candid conversation.

Melissa Mackey said that while she’s talked to her clients about values-based bidding, none of her clients want to pull the trigger. For B2B, it’s difficult to assess the value on different conversion points.

Further, she stated that clients become fixated on their pipeline information and can end up making it too complicated. To sum up, they’re struggling to translate the value number input to what a sale is actually worth.

Geddes mentioned that some of his more sophisticated clients have moved back to manual bidding because Google doesn’t take all the values and signals to pass back and forth.

Finn closed the conversation with his experience. He emphasized that Google has not brought forth anything about best practices for value-based bidding. By having only one value, it seems like CPA bidding. And when a client has multiple value inputs, Google tends to optimize towards the lower-value conversions – ultimately affecting lead quality.

The Google Search Product Managers closed by providing additional resources to dig into overall best practices to leverage search in the world of automation.

Closing Thoughts

Google made it clear that the future of search is visual. For B2B companies, it may require extra creativity to succeed and compete with the visualization updates.

However, the PPC roundtable experts weighed in that if Google wants advertisers to adopt these features, they need to support advertisers more – especially B2B marketers. With limited time and resources, advertisers big and small are trying to do more with less.

Marketers are relying on Google to make these Search updates relevant to not only the user but the advertisers. Having clearer guides, use cases, and conversations is a great step to bringing back the Google and advertiser collaboration.

A special thank you to Ginny Marvin of Google for making space to hear B2B advertiser feedback, as well as all the PPC experts for weighing in.


Featured image: Shutterstock/T-K-M

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘b2b-ppc-experts-give-their-take-on-google-search-on-announcements’,
content_category: ‘news pay-per-click seo’
});
}
});



Source

Continue Reading

Blog

YouTube Searches For Health Topics To Show Personal Stories

Published

on


YouTube is updating the way it delivers search results for health-related queries, adding a section dedicated to personal stories from patients.

In an announcement, YouTube says it’s making this change in response to the way people search for videos related to health conditions.

“Many times, people aren’t coming to YouTube with a health question at all,” YouTube says. “Instead, they come with a human question: how do I live with this?”

YouTube search patterns indicate people living with chronic health conditions don’t always come to the site seeking information. They look for support from others who are going through the same thing.

“… they were all getting at the same human element: we help each other get through things. The need for connection and belonging is a universal one, and that’s proven with data – the science of peer support shows that social connectedness positively impacts both physical and mental health.”

YouTube Personal Stories Shelf

To foster the type of connection people seek, YouTube is launching a personal stories shelf in search results.

When you search for topics related to a health condition, YouTube will return a carousel of videos with people sharing personal stories about the condition.

The personal stories shelf is interspersed with other search results, as you can see in the example below:

Screenshot from: https://blog.youtube/news-and-events/answering-the-human-questions-on-your-healthcare-journey/, September 2022.YouTube Searches For Health Topics To Show Personal Stories

 

For a video to be eligible to appear on the shelf, it must focus on a personal, authentic lived experience that is relevant to a specific physical or mental health condition.

Promotional content, or content that spreads misinformation, is not eligible for the personal stories shelf.

YouTube says the personal stories shelf will first start rolling out for queries related to cancer and mental health topics like anxiety and depression.

The Personal Stories shelf is available for users in the US, but YouTube plans to expand it to more markets and more types of queries.


Source: YouTube
Featured Image: metamorworks/Shutterstock

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘youtube-searches-for-health-topics-to-show-personal-stories’,
content_category: ‘news youtube’
});
}
});



Source

Continue Reading

Trending