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2022’s CMS Market Share Report

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Are you looking for the latest CMS market share trends and usage stats?

These statistics can help you better understand the CMS market so you can choose the best CMS for your needs. Or you might even learn something new about your favorite content management system.

In this CMS market share report, we’ve collected the latest trends and usage stats for all the biggest content management systems.

2022's CMS market share report - latest trends and usage stats

CMS Popularity and Market Share Report 2022

We’ve divided this CMS market share report into several different categories. Simply use the table of contents below to jump straight to the statistics or content management system you’re most interested in.

CMS Usage Statistics

CMS usage statisticsCMS usage statistics
  • In 2011, around 76% of all websites were hand-coded. By 2022, this figure had fallen to around 33%.
  • Today, over 78 million websites use a content management system. That’s around 58% of all websites.
  • When we look at the top 1 million websites based on traffic, almost 900,000 use a CMS. That’s nearly 90%.
  • However, experts warn that content management systems may be less popular in the business space. This is due to the higher costs of setting up a CMS for business use and a lack of CMS knowledge among small-to-medium enterprises.

The best content management systems make it easy to manage your content and create web pages, usually without having to write any code.

While it is possible to build a website without a CMS, you would need to learn a few different programming languages such as HTML, CSS, and PHP. You might even need to hire expert developers or web design specialists.

Without a CMS, you would need to write code every time you wanted to update your site. You might also have to deal with common errors if you make a mistake in the code.

With that being said, it’s not surprising that so many websites already use a CMS. In the future, we expect to see the number of hand-coded sites continue to fall, as more and more people realize the benefits of a good CMS.

CMS Market Share

CMS usage stats and market shareCMS usage stats and market share
  • Throughout 2021, North America held a dominant share of the global CMS market, with Europe holding the second largest share.
  • Experts predict that North America’s share will continue to grow throughout the 2022-2028 time period.
  • When compared to other regions, it is estimated that Latin America, the Middle East, and Africa will contribute the least to the global market throughout 2022-2028.
  • According to experts, the government, life science, medical and health, retail, consumer goods, and defense sectors all contribute “significantly” to the size of the CMS market.
  • In 2021, enterprise web content management dominated the CMS sector, although the healthcare sector did acquire a “significant” share of the CMS market.
  • Experts predict that the Asia Pacific region will see the highest compound annual growth rate (CAGR) throughout 2022-2028. CAGR is the average rate that an investment grows or shrinks over a period of time.
  • According to experts, the CMS market in the Asia Pacific region is currently experiencing growth due to more small and medium-sized businesses adopting content management systems.

North America may continue to dominate the CMS market, but experts predict that the Asia Pacific region will get the highest return on investment out of all the regions.

This suggests the Asia Pacific market will play a much larger role in the CMS space, moving forward.

Content Management System Market Value

The CMS market valueThe CMS market value
  • The global CMS market was valued at approximately $35,903 million in 2018.
  • By 2021, the global CMS market was worth around $17.5 billion.
  • The CMS sector is predicted to hit $25.5 billion by 2028.
  • Experts predict that the CMS market will have a compound annual growth rate of roughly 6.5% between 2022 and 2028.

No matter whether you’re starting a blog, running a global eCommerce business, or making a small business website, the right CMS can help you succeed.

With 58% of all websites now using a CMS, it’s easy to see why this is a billion-dollar industry that shows no signs of slowing down.

WordPress Market Share

WordPress is the most popular CMSWordPress is the most popular CMS
  • WordPress has the biggest CMS market share.
  • Out of all the websites that use a known CMS, 45% of those sites use WordPress.
  • In 2022, WordPress has a 64.2% share of the global CMS market.
  • It is estimated there are 34,896,678 live WordPress websites.
  • There are over three million, five hundred thousand WordPress blogs and websites in the US alone.
  • When we look at the top 1 million sites based on traffic, 28.7% of those sites use WordPress open-source software.
  • 29.65% of the top 100 thousand websites use WordPress, and 29.41% of the top 10 thousand sites run on WordPress.
  • The WordPress CMS market share has grown from 55.3%-64.2% between 2011 and 2022, which is an 8.9% increase.

WordPress is the world’s most popular CMS, and that seems unlikely to change anytime soon.

The figures show that the number of hand-coded websites has decreased every year since 2011. At the same time, the number of WordPress websites has increased every single year. This suggests that WordPress is a popular choice among first-time CMS users.

This makes sense, as WordPress is one of the most user-friendly content management systems. WordPress is also one of the most flexible and customizable CMS platforms, and you can even download it for free from WordPress.org.

No matter whether you want to start a personal blog, an online store, or a multilingual website, you’ll have no problems finding the perfect WordPress theme and plugins. You can think of plugins as modules or apps that extend the core CMS.

WordPress is also optimized for search engines and gives you easy access to specialist SEO tools such as AIOSEO. All of this explains why WordPress has such a big user base.

Since WordPress is an open-source CMS, you can use it with a huge range of different WordPress hosting providers. Again, this makes WordPress a flexible CMS that appeals to lots of different people and businesses.

However, although WordPress has a far bigger market share than any other CMS, the content management system space is huge.

Even a 1% market share still translates to millions of websites. With that in mind, many of the content management systems in this report are still big players on the CMS market, even if they can’t compete with the sheer number of WordPress websites.

For more information, please see our ultimate guide on how to create a WordPress website.

eCommerce CMS Platforms Market Share

The WooCommerce eCommerce WordPress pluginThe WooCommerce eCommerce WordPress plugin
  • When you look at the top 1 million eCommerce sites, 2.67% of them use WooCommerce, a popular WordPress plugin.
  • 3.84% of the top 100 thousand websites use WooCommerce, and 3.82% of the top 10 thousand sites use WooCommerce.
  • Out of the top 1 million eCommerce sites, Shopify is the second most widely used CMS at 2.05%.
  • Meanwhile, 0.85% of those sites use Magento, and 0.49% use OpenCart.

It may not be a standalone CMS, but the statistics show that a significant number of online stores use WordPress and WooCommerce to create a CMS with eCommerce functionality. For this reason, we’re including WooCommerce in our CMS market share report.

According to the data, eCommerce sites that get the most traffic are more likely to use WooCommerce, although Shopify is a close second favorite among the top online stores.

Shopify is a fully hosted platform so you don’t need to worry about performance, which could explain why Shopify is used by 2.05% of high-traffic eCommerce sites.

Similarly, there is no shortage of managed WordPress hosting providers who can fine-tune your WooCommerce store and make sure it provides the best possible customer experience.

If you choose WordPress and WooCommerce as your eCommerce CMS, then you’ll also have access to lots of WooCommerce plugins that can extend and optimize the platform.

Since WooCommerce is a WordPress plugin, you can also follow our ultimate guide on how to boost WordPress speed and performance.

With their managed hosting and high performance, both Shopify and WooCommerce have a lot to offer online store owners and entrepreneurs. For a more detailed look at these two platforms, please see our Shopify vs WooCommerce comparison.

Wix Market Share

Wix is the CMS with the second biggest market shareWix is the CMS with the second biggest market share
  • Out of all the websites that use a known CMS, around 10% of those sites use Wix. This makes Wix one of the most popular content management systems.
  • Wix is used by around 7 million websites.
  • In the United States, 991,860 websites use Wix.
  • Despite holding a 10% share of the global CMS market, Wix only powers 0.56% of the top 1 million websites.
  • 0.69% of the top 100 thousand websites use Wix, and 0.98% of the top 10 thousand sites use Wix.

When we compare Wix’s market share to its closest competitor, we get interesting results.

Out of the top 1 million sites, 28.7% of those websites use WordPress but only 0.56% use Wix. This suggests that Wix appeals to small sites and businesses that get less traffic, rather than high-traffic websites.

By comparison, high-traffic websites are much more likely to use WordPress.

For a more detailed comparison, please see our complete guide to Wix vs. WordPress – which one is better?

Squarespace Market Share

The Squarespace CMSThe Squarespace CMS
  • Looking at the websites with a known CMS, around 3.71% of those sites use the Squarespace CMS.
  • Around 2,896,221 live websites use Squarespace.
  • 0.69% of the top 1 million sites use Squarespace.
  • 1.36% of the top 100 thousand websites use Squarespace, while 3.16% of the top 10 thousand sites use this popular hosted platform.
  • Squarespace’s CMS market share has grown from 0.2%-3.0% between 2011 and 2022, which is a 2.8% increase in 10 years.

Similar to Wix, Squarespace is much more popular among sites that have less traffic, compared to sites that get lots of visitors.

This makes sense, as Squarespace is best known for its ready-made templates and ease of use, which makes it a great platform for first-time website owners and smaller businesses.

Squarespace also has some limits that may be less appealing to larger businesses. For example, Squarespace only has a few integrations with third-party services. This can be a problem for big companies that want to use lots of different software and services with their content management system.

All of this may explain why we see larger organizations opt for flexible platforms such as WordPress, while smaller sites tend to choose hosted platforms like Squarespace or Wix.

For more information on this topic, you can see our guide on Square vs. WordPress – which one is better?

GoDaddy Market Share

The GoDaddy website builderThe GoDaddy website builder
  • 2.24% of all websites with a known CMS, use the GoDaddy website builder.
  • It is estimated that 1,750,645 live websites are GoDaddy sites.
  • When we look at the top 1 million sites, 0.02% of those sites use GoDaddy.
  • 0.02% of the top 100 thousand websites use GoDaddy, while 0.03% of the top 10 thousand sites are built with GoDaddy.

Our market share stats show that very few high-traffic websites use GoDaddy, which reflects the audience that GoDaddy seems to be targeting.

GoDaddy’s website builder is a simple and easy tool that lets you create a professional looking website without any special design or development skills. It comes with ready-made blocks and layouts, which are perfect for anyone who is looking to create a website, fast.

However, GoDaddy is not as feature rich or flexible as some of the other content management systems and builders on our list. This could explain why it’s only used by 0.02% of the top 1 million websites.

If you’re looking to move away from GoDaddy, then you can see our expert pick of the best GoDaddy alternatives.

Joomla CMS Market Share

The Joomla CMSThe Joomla CMS
  • 1.72% of all websites with a known CMS, use Joomla.
  • It is estimated that 1,325,993 live websites use Joomla.
  • When we look at the top 1 million sites based on traffic, 1.34% of those sites use the Joomla CMS.
  • 2.04% of the top 100 thousand websites run on Joomla, while 1.89% of the top 10 thousand sites rely on Joomla as their CMS.
  • Joomla’s CMS market share has reduced from 10.9% to 2.5% between 2011-2022. That’s a 8.4% decrease in 10 years.

Joomla still has a significant user base, but the growing popularity of user-friendly platforms such as WordPress and Shopify have affected its market share.

Many shared hosting providers offer one-click install packages for Joomla. However, the Joomla control panel isn’t as straightforward as other systems, with lots of different menus and settings that you can use to customize your site. This means that Joomla has a steep learning curve.

By default, Joomla also doesn’t allow users to install extensions and templates from the control panel, which can make it difficult for first-time users to find helpful addons.

This is a powerful platform with a loyal fanbase, but with so many user-friendly alternatives we may see Joomla’s market share continue to decline.

To learn more, please see our guide to WordPress vs. Joomla Vs. Drupal.

Weebly Market Share

The Weebly content management systemThe Weebly content management system
  • 1.28% of all websites that use a known CMS use Weebly.
  • It is estimated that 991,368 live websites run on Weebly.
  • When we look at the top 1 million sites based on traffic, 0.09% of those sites use the Weebly CMS.
  • 0.17% of the top 100 thousand websites are built using Weebly, while 0.31% of the top 10 thousand sites use Weebly.

Weebly is a fully hosted platform that has everything beginners need to build a website, including ready-made templates. a built-in contact form, professionally-designed sliders, and photo galleries.

It’s an easy-to-use platform, which explains why Weebly has a user base of over 991,000 websites.

However, as a fully hosted platform you’re locked into the functionality that Weebly provides. You can’t hire a developer or designer to add new features to a Weebly website, which might be why so few high-traffic websites use Weebly.

For more details, please see our guide on WordPress vs. Weebly – which is better?

Drupal CMS Market Share

The Drupal CMSThe Drupal CMS
  • 0.71% of all websites whose CMS is known, use Drupal.
  • It is estimated that 555,754 live websites use Drupal.
  • When we look at the top 1 million sites based on traffic, 2.93% of those sites are built using Drupal.
  • 6.82% of the top 100 thousand websites use Drupal, compared to 10.46% of the top 10 thousand sites.
  • Drupal’s CMS market share has reduced from 6.1%-1.8% between 2011 and 2022. That’s a 4.3% decrease in 10 years.

The CMS statistics show that Drupal has a smaller overall market share compared to other content management systems on our list. Despite this, Drupal is used by a much larger percentage of high-traffic sites.

By comparison, Wix has a much larger overall market share (10%) but is used by a much lower percentage of the top 1 million websites (0.56%).

Drupal may not be the most popular CMS platform, but it’s a powerful software with lots of support resources. It also has a reputation as a very secure CMS.

While smaller websites, first-time site owners, and bloggers are choosing user-friendly platforms, the figures show that Drupal still has a loyal following among high-traffic websites.

For more information, please see our guide on WordPress vs. Joomla Vs. Drupal – which one is better?

Shopify Market Share

The Shopify hosted eCommerce platformThe Shopify hosted eCommerce platform
  • Shopify has a 6.2% share of the CMS market.
  • Impressively, Shopify’s market share has risen from just 3.4% in 2020 to 6.6% in 2022. That’s an increase of 3.2% in just two years.
  • It is estimated that 3,834,405 live websites use Shopify.
  • Shopify is used by 2.05% of the top 1 million eCommerce websites.
  • 2.62% of the top 100 thousand websites use Shopify, while 3.99% of the top 10 thousand sites are Shopify websites.
  • During the fourth quarter of 2020, Shopify reported earnings of $977.7 million, which was a 94% increase compared to the same period in 2019.
  • In 2020, Shopify reported a 53% year-over-year increase in subscription revenue.

Shopify had a sudden spike in popularity between 2020-2022, which saw its market share rise by 3.4% in just two years.

Many experts say this is due to the COVID-19 pandemic. With physical shops closed around the world, many businesses needed an easy way to sell their products online during this time.

As an all-in-one fully hosted eCommerce platform, Shopify is a user-friendly choice for anyone who wants to launch an online store, fast. Shopify comes with full inventory management, unlimited products, powerful analytics, marketing tools, and lots of designs, all in one product.

However, Shopify forces you to use its Shopify Payment platform. If you prefer to use your own payment processing solution, then Shopify charges an extra 2% transaction fee which is very high compared to other eCommerce solutions.

With that in mind, we may see Shopify’s growth slow as store owners start to look for more affordable Shopify alternatives. For example, you might move from Shopify to WooCommerce.

CMS Predictions for 2022 and Beyond

CMS predications and trendsCMS predications and trends
  • Experts predict that artificial intelligence and machine learning will be big trends in the CMS space.
  • In particular, they see an increasing demand for image recognition, voice recognition and transcription, natural language understanding and natural language processing in content management systems.
  • Studies predict that personalized technologies will be another must-have feature among CMS users.

Artificial intelligence and machine learning promise to make all kinds of tasks easier and more efficient.

The world of content management systems is no exception, and it will be interesting to see how these platforms use advanced technologies in the future.

Sources: BuiltWith Trends, W3Techs, Zion Market Research, Facts and Factors, Statistica, Shopify, BuiltWith Knowledge Base.

We hope this CMS market share report helped you learn all about the latest trends and usage stats. You may also want to see our research on top marketing statistics as well as latest web design trends and stats.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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Are Breadcrumbs A Google Ranking Factor?

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Are Breadcrumbs A Google Ranking Factor?

Google defines “breadcrumbs” as navigation that indicates the page’s position in the site hierarchy.

When you hear the term “breadcrumbs,” Hansel and Gretel might come to mind. In the old fairy tale, the main characters leave behind a trail of breadcrumbs to avoid getting lost in the forest.

Similarly, breadcrumbs are helpful for users as they drill down into your site hierarchy.

A website can display a “breadcrumb” trail of internal site navigation so that a user can easily find their way back through the website’s structure.

Screenshot from NASA.gov, June 2022Are Breadcrumbs A Google Ranking Factor?

So, we know that breadcrumbs are helpful for users and that Google always tells us to focus on the user experience. Does that mean breadcrumbs are a ranking factor?

[Deep Dive:] The Complete Guide To Google Ranking Factors

The Claim: Breadcrumbs As A Ranking Factor

In 2009 Google announced that search results would begin displaying site hierarchies.

This was an effort to show users the location (thus providing context) of a page on the website.

Below is an example of what Google search results looked like in 2009 before and after this monumental change.

Are Breadcrumbs A Google Ranking Factor?

Are Breadcrumbs A Google Ranking Factor?Screenshot from search, Google, June 2022

Given that Google is tight-lipped on what exactly ranking factors are (for a good reason), the search community relies on what is accessible to better understand how search works.

This includes a medley of what we can see in the search engine result pages, patents, official documentation, and what Google representatives say.

Google changed how search results were displayed and wrote, “By analyzing site breadcrumbs, we’ve been able to improve the search snippet for a small percentage of search results, and we hope to expand in the future.”

Search marketers listened and asked the question: Are breadcrumbs a ranking factor?

The Evidence: Breadcrumbs As A Ranking Factor

Search engines try to make sense of your website by analyzing how the text is organized into main topics and subtopics.

Breadcrumbs reinforce the hierarchical arrangement of pages on a website and how those pages are related.

Google developer docs explain that using breadcrumb markup in a webpage’s body helps categorize the information from the page in search results.

Because a webpage ranks for more than just one keyword, users often will arrive at a page from multiple different types of search queries.

Each of these unique search queries returns the same webpage. But, thanks to breadcrumb markup, the content can be categorized within the search query context.

Are Breadcrumbs A Google Ranking Factor?Screenshot from Google Search Central, June 2022

In January 2009, Google filed a U.S. Patent Application titled Visualizing Site Structure and Enabling Site Navigation for a Search Result or Linked Page.

The patent may suggest that Google could include breadcrumbs in search results even if a website doesn’t use them.

However, the patent also explains how this could make it easier for Google to understand a website’s structure and include that information in search results.

The patent has since been listed as “abandoned.” Could that be a clue that Google has abandoned using breadcrumbs in this fashion?

[Recommended Read:] Google Ranking Factors: Fact or Fiction

Breadcrumbs Pass Pagerank

In reply to a question on Twitter about breadcrumbs, Gary Illyes, Google webmaster trend analyst, said, “We like them. We treat them as normal links in, e.g., PageRank computation.”

Are Breadcrumbs A Google Ranking Factor?Screenshot from Twitter, June 2022

PageRank (PR) is a link analysis algorithm used by Google to rank webpages in their search engine results.

While it doesn’t have as much impact as it used to, Google still uses PageRank, among many other factors, to rank results.

Google Search Console Warning

There is a Warning in GSC featured guides under breadcrumbs for manual actions against websites that misuse structured data guidelines.

Are Breadcrumbs A Google Ranking Factor?Screenshot from Google Search Central, June 2022

Most manual actions address attempts to manipulate Google’s search index.

If breadcrumb markup were not part of Google’s search index, it would not likely be at risk of manual actions for spammers abusing it.

Not only is Google serious about not wanting people to manipulate breadcrumbs, but they are also invested in website owners implementing breadcrumbs properly.

Check out Google Search Console’s tweet below, from September 2019.

Are Breadcrumbs A Google Ranking Factor?Screenshot from Twitter, June 2022

GSC updated its interface to show users where there were errors in search enhancements, including breadcrumbs.

That same weekend GSC started emailing accounts with breadcrumb structured data errors on their sites – and they’re still doing this three years later.

Are Breadcrumbs A Google Ranking Factor?Screenshot from Google Search Central, June 2022

If breadcrumbs were not important to Google, why would they spend time and resources to educate website owners on proper implementation and send notices when there were errors?

[Discover:] More Google Ranking Factor Insights

Our Verdict: Breadcrumbs Are Kind Of A Ranking Factor

Are Breadcrumbs A Google Ranking Factor?

Breadcrumbs are inadvertently a ranking factor.

A ranking factor is a set of criteria that search engines use to evaluate web pages and put them in the order you see in search results.

Does Google use breadcrumbs to evaluate web pages?

Yes, Google documentation supports the theory that breadcrumbs are used to evaluate webpages.

And a representative confirmed that breadcrumbs are considered normal links in Google’s link analysis algorithm, PageRank.

The weight given to those links is unknown.

Does that mean that adding breadcrumb markup will propel your page to the top of search results or that you’re doomed to never reach page one by not having them?

Of course not; the Google algorithm is far too complex for that.

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How to Sell Excel or Google Spreadsheets in WordPress

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Do you want to sell your Microsoft Excel or Google spreadsheets online?

By selling your spreadsheets as downloadable files, you can easily make money without having to pay for shipping or printing. Through WordPress, you can quickly and securely deliver your products to your customers.

In this article, we will show you how to easily sell your Excel or Google spreadsheets online using WordPress.

Which Platform Should You Use to Sell Excel or Google Spreadsheets

First, you’ll need to choose an eCommerce platform that you’ll use to sell your Excel or Google spreadsheets.

Because these spreadsheets are digital files that users can download to their computers after making a purchase, you should pick an eCommerce platform specifically designed for selling digital downloads.

Such a platform would have the proper features, licensing, and subscriptions built in which will make it easier for you to set up your store.

That’s why we recommend using WordPress and Easy Digital Downloads for selling your Excel and Google spreadsheets.

We recommend using EDD and WordPress

WordPress is the best website builder on the market that is used by over 43% of all the websites on the internet. It is an ideal choice as WordPress gives you full control over your website and allows you to create a user-friendly eCommerce store.

Easy Digital Downloads is the best WordPress plugin to sell digital products. We use EDD ourselves to sell many of our premium WordPress plugins.

With WordPress and Easy Digital Downloads, you can sell as many Microsoft Excel or Google spreadsheets as you want without having to pay high transaction fees.

With that being said, let’s dig in to see how easy it is to create a WordPress site with Easy Digital Downloads, so you can start selling your spreadsheets online.

Step 1. Setting Up Your WordPress Site

Before you start building your site, it’s important to know that there are two types of WordPress software: WordPress.com and WordPress.org.

We will be using WordPress.org as it gives you complete control over your website.

First of all, you’ll need a domain name and WordPress hosting to start selling your spreadsheets.

For detailed information on both, you can check out our guides on how to choose the best domain name and how to pick the best WordPress host.

We recommend using SiteGround for your website. It is a popular hosting provider that offers managed WordPress hosting for Easy Digital Downloads. It comes with a free SSL certificate, pre-installed and optimized EDD, and a huge 73% off.

Basically, you can create a website for less than $5 per month.

For more details on how to set up your WordPress site, you can check out our guide on how to make a WordPress website.

If you don’t want to use SiteGround for. some reason, then we recommend checking out Bluehost, Hostinger, and WPEngine to see if they meet your needs.

Step 2. Setting Up Easy Digital Downloads

The free version of Easy Digital Downloads allows you to create an amazing online store. However, if you want to use add-ons such as Content Restriction, Recommended Products, or Recurring Payments, you will need the Pro version.

For this tutorial, we will use the free version. To begin, just you just need to install and activate the plugin. If you need any help, you can check out our guide on how to install a WordPress plugin.

Once it is installed and activated, go to Downloads » Settings page in your WordPress admin area. First, you need to set your store’s location so the plugin can calculate sales tax and auto-fill some fields.

To do this, scroll until you see the ‘Store Location’ section. In the ‘Bunsiness Country’ dropdown menu, choose the location where your business is based.

Select a business country

After that, you need to fill in the ‘Business Region’ field.

Here you can open the dropdown and choose the state or region your store operates from.

Choose a Business region

Once you’ve entered the information, click on the ‘Save Changes’ button.

Step 3. Setting Up Your Payment Gateway

When selling Excel or Google spreadsheets online, you’ll need a way to accept credit payments from your customers.

Easy Digital Downloads supports popular payment gateways including Stripe, PayPal, and Amazon Payments. If you want to add more payment gateways, then you may want to take a look at Easy Digital Downloads extensions.

To choose your payment gateway, simply click on the ‘Payments’ tab. Then make sure the ‘General’ tab is selected.

Set up your payment gateways

In the ‘Payment Gateways’ section, check the box for all the payment gateways that you want to add to your online store.

If you select more than one payment method, then you’ll also need to choose a default gateway.

You can choose any one you want, but we recommend selecting Stripe as your default gateway because Stripe accepts credit cards as well as Google Pay and Apple pay.

Choose a default payment method

After selecting a default gateway, scroll down to the bottom of the page and click on ‘Save Changes.’

Once the page reloads, you will now see some new tabs where you can configure each of your separate payment gateways.

Payment getaways

The process of configuring the payment gateway will be slightly different depending which you use. We will be using Stripe as an example.

To start, simply click on the ‘Stripe’ tab. Then, click on the ‘Connect With Stripe’ button.

Click on Connect With Stripe button

This launches a setup wizard which will walk you through a step-by-step process of configuring Stripe as your payment gateway. If you use multiple gateways, you’ll just need to repeat these steps for each one.

Also, by default, Easy Digital Downloads shows all your prices in U.S dollars. If you want to show your prices in any other currency, simply click on the ‘Currency’ tab and choose the one you want to use from the dropdown.

EDD Currency settings

Just be aware that some payment gateways may not accept every currency. If you’re unsure, then it is always a good idea to check your chosen payment gateway’s website.

Once you’re done with the currency settings, simply click on the ‘Save Changes’ button at the bottom of the page.

Step 4. Turn Your Spreadsheets Into a Downloadable Product

Now that your WordPress site is set up with Easy Digital Downloads, you’re ready to start selling spreadsheets online.

How to Sell a Microsoft Excel Spreadsheet

To upload your first Excel spreadsheet for sale, simply go to Downloads » Add New in your admin panel.

Go to Downloads and click on Add New

Once you’re in the content editor, add a name for your Excel spreadsheet in the ‘Enter Download Name Here’ field.

This name will be shown on the product’s page, so be sure to use one that describes exactly what your spreadsheet does.

Write a name and description for your EDD product

Next, type in the description that will appear on the product’s page.

Many online stores use product categories and tags, too. These can help shoppers find the products they’re looking for.

You can create tags and categories for your spreadsheets using the ‘Add New Download Tag’ and ‘Add New Download Category’ options.

Add Tags and Categories for your EDD products

After that, scroll to the ‘Download Prices’ section.

Then simply enter the price they’ll pay to download the spreadsheet.

Simply add download price

Next, you have to attach a ‘Download Image’ to the spreadsheet. This will appear as a featured image on the product page. You can easily create a product image using free design tools such as Canva.

Scroll down to the ‘Download Image’ section in the sidebar and just click on ‘Download Image.’ Then, simply upload any image you want.

Add a downloaded image

After that, you can upload your spreadsheet. Simply scroll down to the ‘Download files’ section and add a suitable name in the ‘File Name’ field.

Then click on the link button in the ‘File URL’ field.

Attach an excel File

This will launch the WordPress media library.

From here, you can simply upload the Excel spreadsheet from the computer.

Uploading the Excel file

Once you’ve uploaded the Excel spreadsheet, simply click on the ‘Publish’ button. Now your product is on sale on your site.

Setting Up Google Sheets For Sale By Placing Link in File URL

Selling Google Sheets on WordPress is a slightly different process. Since Google Sheets only run in a web browser, you cannot sell a downloadable Google Sheets file. All you get is a link.

To sell Google Sheets, you need to create a ‘copy link’ for the spreadsheet that you plan on selling. This copy link allows you to share a copy of your spreadsheet with the customers upon purchase.

To create this link, simply go to the Google spreadsheet that you plan on selling and click the ‘Share’ button.

Click on the Share button in Google Sheets

Once you’ve clicked on the ‘Share’ button, a popup will appear.

Now simply click on ‘Anyone with the link’ option in the ‘General Access’ section.

Click on Anyone with the link option

Next, select the ‘Editor’ option from the dropdown menu on the right in the ‘General Access’ section.

After that, simply click on the ‘Copy Link’ button.

Click on Editor and copy link

After you’ve copied the link, go to the ‘Download Files’ section in Easy Digital Downloads.

Then just paste the link in the ‘File URL’ field.

Copy and paste Google Sheets link

After pasting the link, remove the edit?usp=sharing section from your link.

You will need to add copy in its place.

Add Copy to the link

Now that you’ve added your Google Sheet’s copy URL, simply click on the ‘Publish’ button.

That’s it! Your spreadsheet will immediately be for sale to customers.

Setting Up Google Sheets For Sale Using Certificate of Download

Another easy way to sell Google Sheets is by creating a certificate of download.

All you have to do is create a Word document and paste the Google Sheet ‘copy link’ into the document.

Certificate of download

After pasting the link, remove the edit?usp=sharing section from your link and simply add copy it in its place. Be sure to enable the URL as a hyperlink so that it is clickable.

Now, as you can see in the image above, the copy link looks a bit ugly. To make your certificate of download look more professional, you can use a link-cloaker like Pretty Links.

With this plugin, you can make your links look professional and can also track the number of clicks the links in your certificates get.

Use Pretty Links

Next, simply save the document. We recommend saving it as a PDF.

After that, just head back to the ‘Download Files’ section in EDD and upload the certificate file. Then, simply click on the ‘Publish’ button.

With this method, customers will download the certificate after the purchase. They can then click the link provided in the purchase certificate to access the Google spreadsheet they just bought.

Step 5. Customizing Your Digital Download Emails

Every time someone buys a spreadsheet from your website, Easy Digital Downloads will send an email to that person.

This email will have a link that the customer can use to download the Excel or Google spreadsheet they just purchased.

Purchase Receipt Example

You may want to customize this email by adding your own text and branding.

To do this, go to Downloads » Settings and click on the ‘Email’ tab. Then, make sure that the ‘General’ tab is selected.

Go to Downloads for Emails settings

You might want to start by adding a logo to your purchase receipt emails.

This logo will appear right at the top of the email and will help customers identify who the email is from.

Add brand logo

Simply click on the ‘Upload File’ button and upload an image or choose one from the WordPress media library.

Additionally, you create more personalized emails, you can use dynamic text in your emails as well.

You can find the list of these variables at the bottom of the tab, and you can paste them into your emails to customize them to your individual customers.

Add dynamic text

When you’re happy with your purchase email receipts, simply scroll down and click on the ‘Save Changes’ button.

Bonus Tools to Sell More Excel and Google Spreadsheets

Now that you’ve successfully added Google and Excel spreadsheets to your website, your next step is to convince the visitors to buy your downloads.

Here are some of our top picks for plugins that can help you sell more Excel and Google spreadsheets.

  • OptinMonster is the conversion optimization software on the market. You can use it to create optin forms to grow your email list and convert visitors into paying customers. It can also reduce shopping cart abandonment.

We hope this article helped you learn how to sell excel and Google spreadsheets online. You may also want out check out our guide on best email marketing services, and see these easy ways to drive traffic to your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Rackspace outage ransomware

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Rackspace outage ransomware
Rackspace blames ransomware attack for massive server outages

Rackspace outage ransomware

Rackspace Technology, one of the largest cloud and email hosting providers in the US, said Tuesday that a ransomware attack is to blame for a massive outage that has locked some customers out of their email inboxes since Friday.

Why this matters: The crisis offers a window into the hidden world of email hosting, where customers hand over their deepest electronic secrets to third-party cloud providers for storage and security.

  • Potentially accessed data on Rackspace’s servers may include stored email messages and contact lists.

The big picture: A ransomware attack has left Rackspace scrambling to bring some of its hosting services back online and has left customers without access to their email inboxes over the weekend.

  • Kevin Beaumont, a security researcher and former Microsoft employee, estimated in a recent blog post that thousands of small- to medium-sized businesses are affected by the outage. A handful of clients — ranging from investment firms to waste management facilities — are sharing on LinkedIn that their emails are still turned off because of the incident.
  • Rackspace spokeswoman Natalie Silva declined to say how many customers were affected.
  • Rackspace said in an SEC filing Tuesday that the attack “could result in loss of revenue” for its $30 million hosted exchange business as well as other “incremental costs.”


The details: Rackspace said Tuesday that it had hired a “leading cyber defense firm” to investigate the attack, but the company was “unable to provide a timeline for reinstatement.”

  • The company has not disclosed how the hackers gained access to its systems, who is behind the attack or how much data they were able to access before deploying the ransomware.
  • Rackspace has isolated the affected servers and is recommending that affected customers migrate their email servers to a Microsoft 365 cloud-based account, which “can be challenging,” the company said.
  • Rackspace said customers can also set up email forwarding for new, incoming email to an external email address while they set up a Microsoft 365 account.


Between the lines: While Rackspace has promised to help customers install and configure Microsoft 365 accounts, customers have been flooding social media since the outage with lack of communication from the company and unanswered support tickets.

Rackspace outage ransomware

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Meta Would Rather Remove News Than Pay Publishers

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Meta Would Rather Remove News Than Pay Publishers

Meta says it will consider removing news articles from its platform if a US government mandate forces the company to compensate publishers.

The Journalism Competition and Preservation Act (JCPA) enables news outlets to collectively negotiate revenue-sharing deals with social media platforms and search engines.

The JCPA is designed to benefit US news outlets because deals apply across the board to all local and national publishers.

News outlets can negotiate with companies individually under the current system. However, one-to-one negotiations only give publishers so much leverage.

If the JCPA passes, it will allow the entire industry to negotiate, giving publishers more leverage over companies like Meta and Google.

Meta isn’t interested in negotiating with publishers because the company believes traffic and exposure are payment enough.

Andy Stone, Meta’s policy communications director, published a statement on Twitter threatening to remove news content in the United States if the JCPA passes:

“If Congress passes an ill-considered journalism bill as part of national security legislation, we will be forced to consider removing news from our platform altogether rather than submit to government-mandated negotiations that unfairly disregard any value we provide to news outlets through increased traffic and subscriptions.”

Meta’s argument continues with a statement that roughly translates to: ‘They need us more than we need them:

“The Journalism Competition and Preservation Act fails to recognize the key fact: publishers and broadcasters put their content on our platform themselves because it benefits their bottom line – not the other way around.”

Meta concludes its statement by equating the government’s plan with the creation of a ‘cartel-like entity’:

“No company should be forced to pay for content users don’t want to see and that’s not a meaningful source of revenue. Put simply: the government creating a cartel-like entity which requires one private company to subsidize other private entities is a terrible precedent for all American businesses.”

The bipartisan JCPA is yet to pass through the Senate, though it advanced through the Judiciary Committee in September.

Antitrust experts believe Meta will not follow through on its threats to withhold US news from its platforms, citing its failure to do so in Australia and Canada:

If the JCPA passes and Meta lives up to its word, it could be a blow to US news publishers.

On the other hand, news content hasn’t been a priority for Meta for years. Publishers have been losing referral traffic since 2016 when Facebook started prioritizing posts from friends and family over pages.

Meta showed renewed interest in news with the introduction of the Facebook News tab, which was put on the back burner earlier this year.

As Meta plans to transition to a video-first platform, who knows how much visibility news publishers will receive in the future.

According to a Pew Research study, Facebook is currently the leader in social media platforms where Americans regularly get news. However, the same research shows news consumption is gradually shifting to YouTube and Twitter.

If it comes down to it, can US news publishers survive without Meta? Considering the company’s recent downturn, it’s fair to say Meta doesn’t have the same power over publishers that it used to.

Meta Would Rather Remove News Than Pay Publishers


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How to Embed a Facebook Group Feed in WordPress

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How to Embed a Facebook Group Feed in WordPress

Do you want to embed posts from a Facebook group on your WordPress website?

Promoting your Facebook group on your WordPress site is a great way to get more engagement and grow your followers. The content from your group can also help keep your site fresh, even for regular visitors.

In this article, we’ll show you how to easily add a Facebook group feed in WordPress.

How to embed a Facebook group feed in WordPress

Why Add Facebook Group Content to Your WordPress Site?

Facebook groups can help you build a community, create a sense of loyalty, and build a positive relationship with your users. After they join your group, you can promote blog posts, company updates, or even WooCommerce products to these people without having to spend any money on online ads.

Our WPBeginner Engage Facebook group has over 89 thousand active users and is growing at an incredible pace.

The WPBeginner Engage Facebook group

After creating your Facebook group, you’ll want to promote that group and drive people to it. The best way to grow your Facebook group is by embedding the group feed on your WordPress website.

In this way, the people who visit your site can see all the great content you’re posting on Facebook. This will encourage them to check out your group, engage with your content, and maybe even click on the ‘Join’ button.

After embedding the group feed on your site, new posts will appear on your website automatically. This makes it an easy way to keep your site fresh, even for regular visitors.

With that in mind, let’s see how to embed a Facebook group feed in WordPress.

How to Install a Custom Facebook Feed Plugin

The best way to embed a Facebook group feed in WordPress is by using the Smash Balloon Custom Facebook Feed plugin.

This plugin lets you embed Facebook albums, comments, reviews, community posts, and more on your WordPress website.

An example of an embedded Facebook group page in WordPress

If you embed videos in WordPress, then Smash Balloon lets users watch that media without having to visit Facebook, by opening a lightbox popup directly on your website.

In this guide, we’ll be using the pro version of Smash Balloon as it allows you to show Facebook albums, videos, and photos on your WordPress website. However, there’s also a free version that allows you to easily embed Facebook status posts in WordPress, no matter what your budget.

The first thing you need to do is install and activate the Smash Balloon Custom Facebook Feed plugin. For more details, see our guide on how to install a WordPress plugin.

Upon activation, you’ll need to go to Facebook Feed » Settings and enter your license key into the ‘License Key’ field.

Adding your license to the Smash Balloon plugin

You’ll find this information under your account on the Smash Balloon website.

After entering the key, click on the ‘Activate’ button.

How to add the Smash Balloon App to Your Facebook Group

After that, you’ll need to add Smash Balloon’s Facebook app to the Facebook group that you want to show on your WordPress website.

Note: Due to how the Facebook API is set up, Smash Balloon can only show posts that were made after you added the app to your Facebook group.

With that in mind, let’s go ahead and install the app before we do anything else. In a new tab, log into Facebook and go to your Facebook group.

Then, in the left-hand menu click on ‘Group settings.’

Your Facebook group settings

After that, scroll to the ‘Manage advanced settings’ section.

Here, click on the pencil icon next to ‘Apps.’

Adding the Smash Balloon app to your Facebook group

This opens a popup showing all the apps you’ve already added to this group.

Since we want to install the Smash Balloon app, click on ‘Add Apps.’

How to install a Facebook app

In the search bar, type in ‘Smash Balloon WordPress.’

When the right app shows up, give it a click.

Adding the Smash Balloon app to your Facebook group

A popup will now appear showing all the information the app can access and any actions it can perform.

If you’re happy to go ahead and install the app, then click on ‘Add.’

Giving Smash Balloon access to your WordPress website

After a few moments, you should see a message saying that you’ve successfully added the Smash Balloon app to your Facebook group.

Connect Smash Balloon to Your Facebook Group

Now, it’s time to connect your Facebook page WordPress, by going to Facebook Feed » All Feeds and clicking on ‘Add New.’

Embedding a Facebook group feed in WordPress

Smash Balloon lets you show photos, events, videos, albums, and more.

Since we want to embed our Facebook group feed, click on ‘Timeline’ and then select ‘Next.’

Embedding a Facebook group timeline in WordPress

After that, you’ll need to select the Facebook group where you’ll get the timeline from.

To get started, click on ‘Add New.’

Connecting WordPress to a Facebook group

On the next screen, select the radio button next to ‘Group.’

After that, just click on ‘Connect to Facebook.’

Connecting a Facebook group to WordPress

This opens a popup where you can log into your Facebook account and choose the group that you want to use.

After checking the box next to one or more groups, simply click ‘Next.’

Selecting your Facebook group

You should now see a popup asking you to install the Smash Balloon WordPress app.

Since we already installed this app, you can go ahead and click on ‘Done.’

Adding the Smash Balloon social media plugin to WordPress

How to Create a Facebook Group Feed in WordPress

Now you’ve added your Facebook group to Smash Balloon, it’ll show up as an option. Simply click to select the group and then click ‘Next.’

Creating a new Facebook group feed for your WordPress website

On this screen, you can choose the template you’ll use as the starting point for your Facebook group feed.

All of these templates are fully customizable so you can fine-tune the design depending on how you want to show the status updates, videos, and photos from your Facebook group.

We’re using the ‘Simple Masonry’ template, but you can choose any template you want.

Selecting a masonry layout for a Facebook group feed

Smash Balloon will now go ahead and create the feed based on your Facebook group and the template you’ve chosen.

This is a good start, but Smash Balloon has lots of settings you can use to customize how this group feed looks on your WordPress blog.

How to Customize Your Facebook Group Feed

The Smash Balloon plugin gives you lots of ways to customize how the feed appears on your website. With that in mind, it’s worth seeing what changes you can make.

On the Facebook Feed » All Feeds screen, find your group feed and then click on its ‘Edit’ button, which looks like a small pencil.

Customizing an embedded social media feed

This opens the Smash Balloon feed editor, which shows a preview of your Facebook group feed to the right.

On the left-hand side, you’ll see all the different settings you can use to customize how the posts appear on your site. Most of these settings are self-explanatory, but we’ll quickly cover some key areas.

Customizing a Facebook group feed in WordPress

If you want to change the template you’re using, just click on ‘Template.’

Then, select the ‘Change’ button.

Choosing a new social media template

To start, you can change how your group posts are displayed by clicking on ‘Feed Layout.’

On this screen, you can switch between masonry and list layouts, and change the feed height. As you make changes, the preview will update automatically so you can try different settings to see what looks the best for your Facebook group.

The Smash Balloon social media layout editor

By default, the Facebook group feed will show a different number of posts on desktop computers and mobile devices.

You can preview how your feed will look on desktop computers, tablets, and smartphones using the row of buttons in the upper-right corner.

Creating a mobile responsive social media feed

After testing the mobile version of your WordPress website, you may want to change the number of posts that you show on smartphones and tablets.

To make this change, simply find the ‘Number of Posts’ section and type a different number into the ‘Mobile’ field.

Creating a social media layout for smartphones and tablets

You may also want to show fewer columns on smartphones and tablets by changing the ‘Columns’ settings.

For example, in the following image, we’re splitting the content into 3 columns on desktop, 2 columns on tablets, and 1 column on mobile devices.

Changing the number of columns in a social media layout

When you’re happy with the layout, click on the ‘Customize’ link.

This will take you back to the main Smash Balloon editor, ready for you to move onto the next settings screen, which is ‘Color Scheme.’

Changing your social media color scheme

By default, Smash Balloon uses the same color scheme as your WordPress theme, but on this screen, you can switch to a ‘Light’ or ‘Dark’ color scheme.

Another option is to design your own color scheme by selecting ‘Custom’ and then using the controls to change the background color, change the text color in WordPress, and more.

Adding a custom color scheme to a social media layout

You can add a header above your group feed, which can include content such as your group’s profile picture and name. This can help visitors understand the content they’re seeing, and how they can find your group on Facebook.

To add a header section, click on ‘Header’ in the left-hand menu.

Adding a header to your Facebook group status feed

On this screen, click on the ‘Enable’ slider to turn it from grey to blue.

After adding a header section, you can use the controls to change the size of the header and its color, hide or show your Facebook profile picture, and more.

Customizing the Facebook group header

If you want to remove the header at any point, then simply click to turn off the ‘Enable’ toggle.

After that, you can change how the individual posts look inside your group feed by selecting ‘Post Style’ from the left-hand menu.

After that, click on ‘Post Style’ again.

Customizing the style of your social media posts

On this screen, you can choose between a regular and boxed layout.

If you select ‘Boxed’ then you can create a colored background for each post. You can also make the border-radius larger to create curved corners, and add a border shadow.

Adding a boxed style to your social media posts

If you choose ‘Regular’ then you can change the thickness and color of the line that separates your different social media posts.

In the following image, we’ve added a thicker line to the group feed and changed its color.

Adding a border to your Facebook group status updates

You can also customize the individual parts within each post by going back to the main settings screen.

Once again, select ‘Post Style’ but this time choose ‘Edit Individual Elements’ instead.

The Smash Ballon Facebook plugin

You’ll now see all the different content that Smash Balloon includes in each post, such as the post author, date, shared link box, and more.

To remove a piece of content from your posts, just click to uncheck its box.

Hiding content from a social media feed in WordPress

You can also customize how each type of content looks by clicking on it.

For example, in the following image, you can see settings to change the size and color of the ‘post action’ links, such as like, share, and comment.

Adding a post action to a Feed status update feed

You can also change the ‘View on Facebook’ text by typing into the ‘Customize Text’ field.

By default, Smash Balloon doesn’t add a Facebook ‘like’ button to your feed. This button makes it easier for visitors to join your group, so you may want to add it to your feed by selecting the ‘Like Box’ settings.

Adding a Facebook like button to WordPress

Then, simply click on ‘Enable’ so that the toggle turns blue.

You can now use the ‘Position’ dropdown to add the like box below or above the group feed.

Adding a Facebook like button to your WordPress website

You can also use these settings to change the box’s width, or add the group’s cover photo.

To encourage more people to join your group, you may want to show the total number of followers by clicking on the ‘Show fans’ switch.

When you’re happy with how the ‘like’ button is set up, you can move on to the ‘Load More Button’ settings.

Adding a Load More button to your WordPress website

The ‘Load More’ button gives visitors an easy way to scroll through more of your feed. If they enjoy this content, then they might decide to join your Facebook group.

With that in mind, you may want to make this button stand out by changing its background color, hover state, and text color.

Customizing the Facebook Load More button in WordPress

This button shows ‘Load More’ by default but you can add a custom message by typing into the ‘Text’ field.

Smash Balloon has a lightbox feature that allows visitors to watch your group’s videos and take a closer look at your photos without leaving WordPress.

Visitors can simply click on any video or photo thumbnail to open the lightbox popup.

Smash Balloon's lightbox feature

They can then scroll through the rest of the images and videos in the feed using the arrows.

To customize the default lightbox, simply select ‘Lightbox’ from the left-hand menu.

How to customize the Facebook lightbox feature in WordPress

Here, you can change the color of the lightbox’s text, links, and background colors.

The lightbox popup makes it easy for visitors to explore your feed, but it also allows people to scroll through your photos and videos without visiting your Facebook group.

If you want to get more visitors to your Facebook group then you may want to disable the lightbox feature. To do this, simply click on the ‘Enable’ toggle so it turns from blue to grey.

How to disable the Smash Balloon lightbox feature

Now, if a visitor clicks on any photo or video in the group feed, they’ll be taken to your Facebook group in a new tab.

When you’re happy with how the Facebook group feed looks, don’t forget to click on ‘Save’ to store your changes.

You’re now ready to add this feed to your WordPress website.

How to Embed Your Facebook Group Feed in WordPress

You can add your Facebook group feed to WordPress using a block, widget, or shortcode.

If you’ve created more than one feed using Smash Balloon, then you’ll need to know the feed’s code if you’re going to use a block or widget.

To get this information, go to Facebook Feed » All Feeds and then look at the feed="" part of the shortcode. You’ll need to add this code to the block or widget, so make a note of it.

In the following image, we’ll need to use feed="1".

Adding a Facebook group feed to your WordPress website

If you want to embed your Facebook group feed in a page or post, then you can use the ‘Custom Facebook Feed’ block.

Simply open the page or post where you want to embed the Facebook feed. Then, click on the ‘+’ icon to add a new block and start typing ‘Custom Facebook Feed.’

When the Facebook block appears, click to add it to your page or post.

The Custom Facebook Feed WordPress plugin

The block will show one of your Smash Balloon feeds by default. If this isn’t your Facebook group feed, then find the ‘Shortcode Settings’ section in the right-hand menu.

You can now go ahead and add the feed="" code, then click on ‘Apply Changes.’

Embedding a Facebook group feed in WordPress

After that, just publish or update the page to make the group feed live on your website.

Another option is to add the feed to any widget-ready area, such as the sidebar or similar section. This allows visitors to see your group feed no matter where they are on your website.

To get started, simply go to Appearance » Widgets in the WordPress dashboard and then click on the blue ‘+’ button.

Adding a social media widget to your WordPress website

Once you’ve done that, start typing ‘Custom Facebook Feed’ into the search bar.

When the right widget appears, drag it to where you want to show the feed.

The WordPress widget editor

The widget will show one of the feeds you created using Smash Balloon.

If this isn’t your Facebook group feed, then type the feed’s code into the ‘Shortcode Settings’ box. Then, click on ‘Apply Changes.’

Adding a social media widget to your WordPress website

You can now click on the ‘Update’ button to make the widget live. For more information, see our complete guide on how to add and use widgets in WordPress.

Finally, you can embed the Facebook group feed on any page, post, or widget-ready area using shortcode.

Simply go to Facebook Feed » All Feeds and copy all the code in the ‘Shortcode’ column. You can now add this code to any shortcode block.

For more information, please see our detailed guide on how to add a shortcode in WordPress.

Note: If you are using a block-enabled theme, you can use the full-site editor to add the ‘Custom Facebook Feed’ block anywhere on your site.

We hope this article helped you learn how to add a Facebook group on your WordPress website. You may also want to see our guide on how to create a contact form in WordPress, or see our expert pick of the best Facebook plugins for your blog.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Google Ads Conversion Lift Tutorial For Advertisers

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In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers.

The tutorial covers Conversion Lift and how to set it up in Google Ads.

What Is Conversion Lift & How Does It Work?

Conversion Lift measures how many conversions are caused by your ads that wouldn’t have happened without ads.

Google’s conversion lift solution blends multiple measurement tactics, including:

  • Multi-touch attribution
  • Incrementality Experiments
  • Marketing mix models

Conversion Lift is set up as a controlled experiment within the Google Ads interface that separates your audience into two groups:

  • One group that receives ads (control)
  • One group that doesn’t receive ads (experiment)

The experiment can separate audiences based on random user selection or based on geography.

Conversion Lift is available for Video, Discovery, and App campaigns.

Why Use Conversion Lift?

In the Google tutorial video, the introduction started out with three major pain points in today’s marketing measurement.

  • Customer journeys are more complex. As people interact with ads across multiple platforms, it’s sometimes difficult or impossible to connect the dots to one unique user journey.
  • Cookie-based measurement continues to decline. This leaves marketers with less visibility into what’s working (and what’s not).
  • Marketers are expected to do more with less. All the while, they’re increasingly scrutinized over the need for profitability.

How To Set Up Conversion Lift

The tutorial video provided step-by-step instructions based on separating by users.

Step 1:

In the Google Ads interface, navigate to the top menu. Click on Tools & Settings >> Measurement >> Lift measurement.

Then, click on “+” to start a new study.

The first step in creating a conversion lift study in Google Ads.

Step 2:

Select if your study will be based on users or by geography:

Choose to run a conversion lift study by users or geography.

Choose to run a conversion lift study by users or geography.

Next, you’ll be able to select which campaign(s) to run in this study.

After that, select your start and ends dates.

Finally, review the feasibility to estimate how likely your study will get results.

Review the feasibility of your conversion lift study before saving.Image credit: Google Ads Tutorial YouTube video, December 2022Review the feasibility of your conversion lift study before saving.

Once saved, the conversion lift study will automatically begin measuring lift at your chosen start date.

Conversion Lift Metrics

Google provides three metrics advertisers can measure using this study:

  • Incremental conversions
  • Incremental conversion value
  • Relative conversion lift

You’ll need access from your Google account team to get started, as this has not yet rolled out to all accounts.

Watch the full Conversion Lift tutorial below:

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How to Create a Thank You Page in WordPress

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Do you want to create a thank you page for your WordPress website?

Showing a customized thank you page can help you build a strong relationship with your audience. You can keep people engaged, bring them back to your site, and boost sales.

In this article, we will show you how to create a thank you page in WordPress, step by step. Plus, we’ll also show you when to display your thank you page such as after someone submits a form, makes a purchase on your site, and more.

How to create a Thank You page in WordPress

Why Create a Thank You Page in WordPress?

A thank you page is a web page you can show to your users when they perform an action or complete a task on your WordPress website.

For example, you can show a custom thank you page on your online store after a customer purchases a product. This allows you to cross-sell and upsell your best products and offer exclusive discounts on subsequent purchases.

Similarly, a thank you page can help build an email list and grow your social audience. You can show social sharing buttons to promote your Facebook, Twitter, LinkedIn, and other social media channels.

Another situation where a thank you page is helpful is when a user submits a form or leaves a comment on your site. You can show your most popular posts on the thank you page and drive more traffic to your important blog posts.

That said, let’s look at how you can easily create a thank you page in WordPress and how to trigger it in different situations.

Simply click the links below to jump ahead to your preferred section:

Creating a Thank You Page in WordPress

The best way to create a thank you page in WordPress is by using SeedProd. It is the best website builder and landing page builder plugin for WordPress.

The plugin offers drag-and-drop functionality and lots of customization options. Plus, you get to choose from pre-built templates to edit the thank you page according to your liking.

For this tutorial, we will use the SeedProd Pro version because it offers pre-built templates, email integrations, WooCommerce blocks, and more. You can also use the SeedProd Lite version for free.

First, you’ll need to install and activate the SeedProd plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can go to SeedProd » Settings from your WordPress admin panel. From here, enter the license key and click the ‘Verify key’ button.

Entering the SeedProd license keyEntering the SeedProd license key

You can find the license key in your SeedProd account area.

After the verification, you’ll need to head to SeedProd » Landing Pages from the WordPress dashboard and click the ‘Create New Landing Page’ button.

Add a New SeedProd Landing PageAdd a New SeedProd Landing Page

Next, SeedProd will show you different page templates.

You can filter them from the top to view thank you page templates. From here, simply hover over a design you’d like to use and click the orange tick button.

Select a thank you page templateSelect a thank you page template

A popup window will now open. Go ahead and enter a name and URL for your thank you page.

Once that’s done, you can click the ‘Save and Start Editing the Page’ button.

Enter a name for your thank you pageEnter a name for your thank you page

This will launch the SeedProd drag-and-drop page builder.

You can now customize your thank you page by adding new blocks from the menu on the left or rearranging the existing blocks.

For instance, there are blocks for images, text, headlines, videos, contact forms, social profiles, and more.

Customize your thank you pageCustomize your thank you page

If you click on a block in the template, then you’ll see more options for customization.

For example, you can edit the text, changing its font, size, spacing, color, and more.

You can edit existing blocks in SeedProdYou can edit existing blocks in SeedProd

When you’ve made the changes, don’t forget to click the ‘Save’ button at the top.

Next, you can click the ‘Connect’ tab and integrate email marketing services. This is useful if you’ve added a contact form to your thank you and would like to collect leads from customers.

Connecting email marketing services to SeedProdConnecting email marketing services to SeedProd

After that, you’ll need to head to the ‘Page Settings’ tab at the top.

Here, click the Page Status toggle to change it from ‘Draft’ to ‘Publish.’

Publish your thank you pagePublish your thank you page

Don’t forget to click the ‘Save’ button at the top when you’re done.

You can now visit your website to see the thank you page in action.

Visit website to see thank you page previewVisit website to see thank you page preview

Now, let’s look at different situations when you can trigger the thank you page so that your visitors see it.

Show a Thank You Page After Form Submission in WordPress

After creating a custom thank you page, you can display it when a user submits a form.

For example, you can show social media icons when a visitor signs up for an email newsletter using a form. This way, they can also follow you on different social platforms and help grow your followers.

Similarly, if a user fills out a feedback form, then you can show useful guides, videos, or promote your best content on the thank you page.

With WPForms, you can easily create all types of forms on your website and show a custom thank you page. It is the best WordPress contact form plugin that offers pre-built templates and lots of customization options.

For more details, please see our guide on how to create a contact form in WordPress.

To display your custom thank you page, go ahead and edit a form in WPForms. When you’re in the form builder, simply go to the Settings » Confirmations tab.

Edit form confirmation settingsEdit form confirmation settings

Under the Confirmation Type dropdown menu, simply select the ‘Go to URL (Redirect)’ option.

After that, enter the URL for your thank you page in the ‘Confirmation Redirect URL’ field.

Enter your thank you page URLEnter your thank you page URL

Whenever a user fills out and submits a form on your website, they’ll see the custom thank you page you created.

Show a Thank You Page Upon Product Purchase in WooCommerce

If you have a WooCommerce store, then you can show your custom thank you page when a customer purchases your product.

WooCommerce has a default thank you page, but it’s not optimized for conversions. However, you can replace it with your own to get more sales.

For example, you can upsell products on a thank you page, offer exclusive discounts, display the latest promotional campaigns, and more.

Thank you page previewThank you page preview

We have a full guide on how to easily create custom WooCommerce thank you pages that will walk you through the entire process, step-by-step.

Show a Custom Thank You Page on Your Membership Site

You can also display your thank you page on a membership website when someone purchases a subscription to access exclusive content or enrolls in an online course.

With MemberPress, you can easily set up a membership site. It is the best WordPress membership plugin, and you can use it to sell premium content, subscriptions, digital downloads, and more.

You can learn more by following our ultimate guide to creating a WordPress membership site.

Once you’ve set up memberships, all you have to do is head to MemberPress » Settings from your WordPress dashboard and select the ‘Pages’ tab.

Choose custom thank you page for membership siteChoose custom thank you page for membership site

From here, you can click the ‘MemberPress Thank You Page’ dropdown menu and select the custom thank you page.

This way, customers will be redirected to your thank you page whenever they complete the registration or subscription process.

Another situation where displaying a custom thank you page is beneficial is after comment submission.

When a visitor submits a comment on your WordPress blog, you can take this opportunity to show your most popular articles or evergreen content through a thank you page.

First, you’ll need to install and activate the Yoast Comment Hacks plugin. For more details, please see our guide on how to install a WordPress plugin.

Upon activation, you can go to Settings » Comment Hacks from your WordPress dashboard.

Next, scroll down to the ‘Redirect first time commenters’ section. Now, click the ‘Redirect to’ dropdown menu and select your custom thank you page.

Redirect users to thank you page on comment submissionRedirect users to thank you page on comment submission

Save your settings, and the thank you page that you selected will appear any time a visitor leaves a comment for the first time.

You can see our detailed guide on how to redirect users after form submissions in WordPress for more information.

We hope this article helped you learn how to create a thank you page in WordPress. You may also want to see our ultimate WordPress SEO guide for beginners and the must-have WordPress plugins for business websites.

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