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How to Use the New Preview Mode in Google Tag Manager

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Google Tag Manager is an invaluable tool for digital marketers.

It allows you to deploy tracking tags across the spectrum of analytics and advertising platforms all through one simple interface.

Google recently announced an overhaul of the Preview Mode in Google Tag Manager (GTM).

Preview Mode is an incredibly useful feature allowing you to determine if tags are firing properly and what data GTM is picking up on before you make any changes live.

The previous Preview Mode showed up in a pane at the bottom of your window and only tracked tags that fired and interactions that occurred on the page you were on.

Once you clicked to another page, the data in the pane would reset.

The new Preview Mode opens in a separate tab and tracks tags and interactions for the duration of your session on the site, allowing you to see a more comprehensive overview.

This setup appears to merge features previously available in the Tag Assistant Chrome Extension into the built-in Preview Mode

In this article, I’ll cover an overview of the new preview mode and how you can take advantage of updated features to assess your tagging setups.

1. Accessing Preview Mode

To access Preview Mode, look for the Preview button in the upper-right section of the top bar in GTM.

How to Use the New Preview Mode in Google Tag Manager

Click this button, and you’ll see an option to “Start Tag Assistant.”

Here, you can enter the URL you want to preview.

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Once you click the Start button, you’ll be taken to the site.

How to Use the New Preview Mode in Google Tag Manager

Note that you’ll now see two separate new tabs:

  • One for Tag Assistant.
  • Another for the website itself that you’re previewing.

As you click through the site and complete actions, you’ll see details for all the tags that fire, associated with each page, on the Tag Assistant tab.

You’ll also notice a small overlay in the lower left-hand corner of the site saying “Debugger Connected”; you can click the X on this box to end the preview process.

How to Use the New Preview Mode in Google Tag Manager

The left sidebar shows each page that you’ve accessed (each denoted by a colored box and an arrow dropdown to the left).

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You’ll also see events numbered in the order that they took place (Container Loaded, DOM Ready, Window Loaded, etc.).

Each of these denotes an event the GTM monitors in order to fire triggers and collect data.

You can click each event to determine:

  • Which tags fired when.
  • What variables were associated.
  • What values are held in the Data Layer.
  • Any errors that occurred.

You can also click the arrow next to a page to compress/expand the associated events to make it easier to view your full session on the website in context.

2. Examining Specific Tags

If you want to see more details about tags that fired, you can click on the tag within the Tag Assistant tab.

For instance, say that you want to double-check on your Google Ads Remarketing tag.

How to Use the New Preview Mode in Google Tag Manager

If you click it, you’ll see the following details:

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  • Properties, including the Conversion ID and fields for additional settings relating to the tag.
  • Where the tag fired (in this case when the container loaded).
  • Any firing triggers associated with the tag.
  • Blocking triggers preventing it from firing.

If you’re using a tag that correlates with specific variables (placeholders for values), you can see those listed in the Variables sections.

For instance, you might have set up scroll depth tracking to fire events when people reach certain points on the page.

How to Use the New Preview Mode in Google Tag Manager

You can see the associated variables for each “Scroll Depth” event. In this example, you can see:

  • Scroll Depth Threshold = 50
  • Scroll Depth Units = percent
  • Scroll Direction = vertical

This criteria means the event correlates with a user scrolling vertically to the 50% point on the page.

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Inspecting variables can be a valuable area to check when you’re trying to set up triggers based on IDs/classes/etc. in your site.

This practice can determine if a trigger is actually seeing the right element in your site when troubleshooting your setup.

If you’ve set up custom events to fire in the Data Layer, you can check the Data Layer tab to see what’s currently held here.

Finally, check the Errors tab to flag any issues that are being flagged by GTM when tags don’t fire properly.

3. Ending Your Preview Session

If you’ve gone through several pages and just want to clear out what’s been tracked so far to “start fresh,” click the trash can in the upper left panel next to “Summary.”

This action will clear data for all tags that have fired so far; now you can see any tags that fire going forward as you continue clicking through the site.

How to Use the New Preview Mode in Google Tag Manager

When you’re ready to completely end your preview session, you can either close the Tag Assistant tag or click the X on the “Debugger connect” overlay on the site you’re reviewing.

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4. Previewing Previous Versions

Playing with different setups in your GTM account to get a tag to fire properly and want to compare an older version versus a new one?

You can select a previous version of your GTM container from the Versions tab.

How to Use the New Preview Mode in Google Tag Manager

Click the three dots next to the version you want and choose Preview.

You can also select Share Preview to send an option to someone else to preview a particular link and GTM container version.

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Start Testing Your GTM Setups

Whenever you’re setting up tags and triggers in GTM, you should be testing before you push your changes live to ensure that everything is working as intended.

The updates to GTM’s preview mode allow marketers to more easily assess how tags fire across a multi-page session.

You can troubleshoot why tags aren’t working by looking at errors and the specific variables that show up.

If you’re a GTM user and haven’t logged in for a while, take a moment to check out the updated preview mode.

If you’re a new GTM user, start making preview mode part of your process!

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Image Credits

Featured Image: Canva
Screenshots taken by author, October 2020





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Running Amazon Deals And Discounts: A Complete Guide

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Amazon offers several different types of deals and discounts.

Utilizing these deals and discounts can impact your click-through rate, conversion, and even the overall success of your product launch.

In this article, we will outline the types of deals and discounts Amazon makes available to sellers and how you can utilize them to help drive awareness and sales for your products.

Lighting Deals

Screenshot from Amazon, September 2022Running Amazon Deals And Discounts: A Complete Guide
Running Amazon Deals And Discounts: A Complete GuideScreenshot from Amazon, September 2022Running Amazon Deals And Discounts: A Complete Guide
Lighting Deals and 7-Day Deals show on the Today’s deal page. Lighting Deals also show the percentage of items claimed.

Lightning Deals are probably the most well-known deal on Amazon.

When you run a Lighting Deal, it runs for a specific time set, and you commit to a specific number of units.

These deals are highlighted on the Today’s Deals page with the Limited Time Deal badge and the discount percentage.

Outside of the Today’s Deals page, the badge and discount percentage also show in the search results.

lightning deal Amazon exampleScreenshot from Amazon, September 2022lightning deal Amazon example

With Lightning Deals, you select a specific number of units to be included in the deal, and a countdown of the percentage of discounted units displays on the product detail page.

The actual product detail page shows a countdown of the total number of units still available as part of the deal in the area next to the product’s Buy Box.

Together, the badge, percentage off, and the claimed percentage can increase impulse purchases by increasing a sense of scarcity for this deal.

With Lightning Deals, one thing to remember is that you have little to no control over when your deal will run.

While you can select a deal window where you know your deal will run, you cannot select the exact date and time.

If you select a deal during an event like Prime Day, the deal will run only during the event, but you will not be able to select the day or time.

For non-events, there will typically be a list of weeks for you to choose from for a deal fee. For non-peak shopping days, this fee is usually $150. The fee for Prime Day, Black Friday, and Cyber Monday can be significantly more.

According to Amazon:

“A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 4 to 12 hours (as determined by Amazon), on the Amazon Deals page.”

So your deal may run on a Tuesday from 9 a.m. to 9 p.m. PST, or your deal could run from 1 a.m. to 5 a.m. PST on a Sunday.

While, of course, the time the deal runs can impact the effectiveness of your lighting deal, the type of product you are offering can also significantly impact the number of customers interested in your deal.

In our experience, items a customer might have been looking for an excuse to buy do the best for Lighting deals.

Maybe they have been eyeing that Roomba, LEGO Set, or luxury home product, but have been watching for a discount that would justify splurging on the item.

These items do the best with Lightning deals. The short duration of these deals provides the scarcity needed to compel purchases.

Commodities and items like groceries tend to underperform in Lightning Deals compared to the results of the products that are more coveted, as mentioned above.

7-Day Deals

If you are looking for a little bit more control on when your promotion will be run, you might want to look at 7-Day Deals. As the name suggests, these deals run for a full seven days.

While you will not get the countdown on the number of units offered, your deal will be featured on the Today’s Deal Page and show the discounted amount in search.

7 Day deals do not require you to select a specific number of units to commit to. They also provide enough time to amplify your deal via social media and your email list if you desire. These deals have a fee that starts at $300.

We recommend that you test both Lighting Deals and 7-Day Deals to determine their effectiveness for your product mix.

Event Deals

Deadlines for event deals can vary by account. For deals like Black Friday, Cyber Monday, and Prime day, you need to check your Deals Dashboard in Seller Central. You will see that in the dashboard if you are eligible to submit a deal.

The deal fee for 7-Day Deals and Lighting Deals for events is more expensive than for non-event dates. That’s because Amazon anticipates significantly more potential traffic to your deal during these times.

Remember, even if you are too late to secure a deal for Black Friday, you can often still submit a deal for the period between Cyber Monday and Christmas, for instance – as well as run Prime Exclusive Discounts and Coupons.

Eligibility

Amazon outlines in detail what is required for a deal to be eligible for a 7-Day Deal or Lighting deal in its support documents.

To be eligible for deals, you must be a professional seller with an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:

Not every product is eligible to run deals. You cannot submit a deal if your product does not appear eligible in the Deals Dashboard in Seller Central.

It is also important to note that any coupons or discounts run simultaneously will be combined with your deal.

That means the coupon will still be available on top of the discounted price available through your 7-Day Deal or Lighting Deal.

For both deal types, Amazon will provide a minimum discount per unit that would need to be offered for the deal to be eligible.

Discounts

In addition to deals, Amazon also provides two different types of discounts you can run on your Amazon product detail pages.

These are Prime Exclusive Discounts and Coupons. Discounts don’t require the same lead time as deals and have less stringent eligibility and discount requirements.

Let’s go through the details for each type of discount.

Coupons

Coupons are great tools for increasing your conversion rate. These coupons show in search and on the product detail page.

Because these deals show in both ads and search, coupons can also increase your CTR for well-optimized products.

All products are eligible for coupons. With coupons, you are only charged $0.60 when a coupon is redeemed. You will not be charged if a customer clicks a coupon but does not check out.

You can also see how many people clipped your coupons versus redeeming them. This reporting is found in Seller Central under Advertising > Promotions.

Prime Exclusive Deals

Prime Exclusive Deals (PED) are only available to Prime members. If a customer is not a member of Amazon Prime, they will have the option to join Prime.

While there is no charge for these discounts, there are stricter requirements around what products are eligible for Prime Exclusive Deals compared to coupons at the time of this writing. Additionally, customers will not need to clip or redeem this offer; it is available automatically.

When first launched, Prime Exclusive Deals appeared with a badge and discounted amount – in both search results and the product detail page.

In the last week, Prime Exclusive Deals have only shown some products’ Prime Exclusive Deal information on the product detail page.

Amazon provides the requirements for Prime Exclusive Deals within the Prime Exclusive Deal workflow as follows:

  • The item needs to be a nationally Prime shipping eligible product.
  • The Prime Exclusive Discount must meet all regular eligibility criteria.
  • The product must have at least a 3.5-star rating or no rating.
  • The discount must be at least 20% off the non-Prime member’s non-promotional price.
  • The discount must be at most 80% off the non-Prime member’s non-promotional price.
  • The discount must be lower than the reference price (that is, List Price or Was Price). Learn more about Reference Prices and how to show a reference price to your products.
  • The Prime Exclusive Discounted price must be lower than the lowest price for the ASIN in the past 30 days. The lowest price in the last 30 days is the lowest order price for the ASIN in that period, including all deal, promotional, and sale prices across all merchants.
  • You must be a seller with at least 4 Seller Feedback Rating when the seller rating is available. Amazon looks at the last 365-day rating average if there are 10 or more ratings in that period. If there are less than 10 ratings in the last 365 days, Amazon considers the lifetime average rating.

*Note: A different set of criteria is posted in Seller Help documents; however, we find that the items within the workflow are the most accurate.

Testing Your Pricing With Deals

Prime Exclusive Deals and Coupons can be a great way to test a lower price for your items.

If you are concerned that your pricing might deter potential customers, we always recommend that you test a lower price with a discount before lowering your overall price.

Simply lowering the price on your product, instead of testing with a discount, can cause Buy Box suppression if you decide to return to the original higher price.

If Amazon sees your current price on Amazon is higher than the average over the last 30 days, Amazon will often suppress the Buy Box on your items.

A suppressed Buy Box can cause your conversions to decrease significantly.

When the Buy Box for your products is suppressed, customers must click about three extra times to make a purchase. Also, you will be unable to run any ads while your product’s Buy Box is suppressed.

Testing with deals instead of simply lowering your price allows you to have the data you need to make an informed decision about whether or not to lower your price. It also limits any potential long-term negative effects on your product’s listing.

When Not To Use Deals And Discounts On Amazon

Discounts and deals can help you rank your products and increase brand awareness. However, there are times when it could be better not to run deals on Amazon.

Low Inventory

When considering running a deal, you also want to consider your current stock level and lead times. One of the benefits of increasing your sell-through rate is that it will naturally improve your organic ranking.

However, if your deal causes you to sell out, you will lose any organic ranking gains from your deal.

When determining if you should run a deal, make sure that even if the deal goes well, you will still have enough units on hand to avoid any stockouts.

Low Profitability

While running deals can help with the successful launch or ranking campaign, it is important to look at overall profitability when considering deals.

A coupon might significantly impact profitability on items with a smaller average order value. This is especially true if you plan on running deals regularly.

Amazon now provides detailed SKU economics, including inbound shipping and your Sponsored Products costs. You can use this to help determine if your product has enough margin to sustain a profitable deal.

Audience Expectations

We have found that non-luxury consumables tend not to perform as well with deals and discounts because the discounts tend not to be large enough to motivate buyers.

Consider if your audience is looking for a deal or if they are coming to your product ready to purchase it regardless of any discounts.

At the end of each deal, review your overall sales and conversion rate to evaluate the impact of your deal or discount. Will Haire, Co-Founder of BellaVix, shared advice:

“During strategic holidays like T5 (BF-CM) or Prime Day, shoppers expect to find deals on Amazon when shopping. We always recommend accepting deals when they become available. You can always cancel them up until the moment they go live.

Coupons are a performance-based promotion, which means you are only charged after the shopper clips and purchases a product.

We recommend trying out the different types of deals, and we find that the Prime exclusive deals tend to be the most successful in terms of sales and worth the upfront investment.

When experimenting with price points, we will leverage deals or coupons to measure any change in sales velocity, indicating if we are priced too high in the market.”

Overall, deals and discounts can help you increase your sales, click-through rate, and organic ranking when used in conjunction with a strong ad strategy.

Understanding the different types of deals and discounts available for your products on Amazon will help you maximize their effectiveness as you head into your busy season or launch new products.

More resources: 


Featured Image: 1981 Rustic Studio kan/Shutterstock

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TikTok Trends Right Now: Fall 2022

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There are 1 billion active users on TikTok.

And there are over 136.5 million users in the U.S. alone that you should consider engaging as part of your social media strategy.

Engaging is easier said than done because trends come and go so quickly.

So how do you do it?

While the intuitive platform makes it simple for any user to craft a video or go live, it’s hard to stand out with great content that truly connects with your target audience.

The good news is that it’s easy to seek inspiration from TikTok’s creative center for businesses, though it can take a few good hours to trawl for a 15-second clip that might work for you.

The bad news is that you don’t want to lose hours of your life on the app and get side swept into fun-but-non-sensical videos that aren’t in line with your brand identity.

Browsing multiple hashtags can get overwhelming, especially if you’re new to the app.

Not to mention, TikTok periodically changes its platform features (like how it removed the Discover tab and is trying out the Friends tab), leaving social media marketers and ordinary users everywhere disgruntled.

If you’re stuck on ideas and pressed for research time, we’ve got you covered with this article.

Because I spend an embarrassing amount of time on TikTok, I’ve done the work for you and rounded up the top five trends for this fall and beyond.

Note: This list will be updated periodically, so keep this bookmarked for the latest five trends in the U.S. at their peak popularity.

Trend #1: It’s Corn!

This trend involves pairing what’s becoming known as the “It’s Corn” sound clip with something you (or your brand) love, using text to list the things you love about it.

You could use it to show off your brand: an icon, product, or activity.

Check out this example of a “branded” use of this trend using a writing instrument.

Trend #2: Cool Kids (Sped-Up Version)

This trend revolves around a high-pitched version of the popular Echosmith tune, where creators show off unusual (but interesting and aspirational) DIY hacks or nostalgic finds.

This extremely popular sound clip works for any behind-the-scenes glimpse of your daily life, from recipes to tutorials and improvement videos – as long as it has that quirky, hipster vibe.

It’s also frequently paired with the text “younger me would lose her MIND if she saw what I looked like today,” which could be fantastic for beauty and similar brands.

Trend #3: I Put A Spell On You

This TikTok trend is back! This one involves showcasing your Halloween DIYs or tricks (and treats) in preparation for Halloween to the sound clip of Working with Lemons’ “I Put A Spell On You.”

(Fun fact: Working with Lemons is an American musical family based in Utah.)

This witchy sound clip can help you highlight your brand in preparing creative spooky decorations and costume ideas.

Using text-to-speech or plain text both work.

To make it more fun for your viewers, if you’re doing a Halloween costume tutorial, work on transitioning from plain clothes to a complete Halloween transformation by the time the lyric, “Hello, Salem!” plays.

It’s also a great pick for local brands to feature various specialty items that you can craft from scratch featuring retail items, like ceramics and dark-colored candles.

Trend #4: J’s Lullaby

This trend involves creator storytelling using the whispery lullaby paired with a gentle acoustic guitar that will warm your viewers’ hearts. They usually feature wedding-related activities or a love story, so this is a good opportunity to show your brand’s emotional side.

It doesn’t have to be romantic, either. Anything from particularly moving customer testimonials to your brand’s work in its community would fit in with this trending sound clip.

Being vulnerable can pay off and have more people relate to your brand, so go ahead and share a human interest story or cause that you support 100%.

You can also use this clip for a story where you crafted a lovely surprise gift to thank your brand’s biggest fans or loyal customers.

Trend #5: Labor Day Weekend

It’s true: Labor Day Weekend has come and gone in the U.S.

But we included this trend anyway, as it could become replicable or revived when everyone is enjoying a long weekend.

This trend involves recording and synching your Labor Day weekend activities to the lyrics of the song “Something Like That.” The first few lines of the Tim Mcgraw hit work seamlessly with whatever activity you wish to feature.

Many TikTokers saw it fit to pump their cars with gasoline and show off their location-specific family traditions.

Extra points if you feature barbecue stains while spending quality time with the family.

This should pair well with food and family-oriented brands.

That’s it for now when it comes to trends at their peak this fall.

It can take a lot of trial and error (plus time) to research what truly works for your style, so if none of these work, we recommend going back to the drawing board and learning how to use TikTok search to keep up and grow your brand.

There are other ways to get noticed, such as TikTok Pulse, which could also help your ads on the platform show up on a user’s For You Page.

Lastly, it never hurts to use TikTok Insights to know your audience better before you plan your next live or non-live video with today’s trends.

Find inspiration from the others who’ve uploaded under these themes and develop a creative short video that captures your identity.

Stay consistent and watch your followers grow in time. Good luck!

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Featured Image: Kaspars Grinvalds/Shutterstock

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How to Track Website Visitors to Your WordPress Site

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Are you looking for an easy way to track your website visitors in WordPress?

Tracking the number of website visitors on your site can help you get insights to grow your business. You can better understand your audience by looking at which posts they like, where they come from, and how they use your website.

In this article, we’ll show you how to easily track website visitors on your WordPress site (step by step).

How to track website visitors to your WordPress

Why You Need to Track Your Website Visitors

Tracking website traffic is one of the most important indicators of your website’s performance. More visitors means more opportunities for converting them into subscribers and customers.

It also unlocks promising insights that you may have missed.

For example, you can find out which country or city your visitors are from. This can help you deliver personalized content or figure out which languages you should translate your website into.

You can see which blog post is getting a lot of traffic and then try to come up with similar topics to help your users. Another benefit of tracking your WordPress website visitors is that you can uncover which source they used to find your website.

For instance, you get to see whether users perform a search on Google and then land on your webpage, or maybe they found your brand-mentioned link on another site or platform.

This way, you can focus your marketing efforts and investment on channels that work. That said, let’s take a look at how to set up website visitor tracking in Google Analytics.

Setting up Google Analytics to Track Website Visitors

Google Analytics is the most powerful website visitor tracking software on the market. It allows you to see how many visitors you are getting and what they do while visiting your website.

However, setting up Google Analytics requires editing code snippets. This can be tricky for beginners, and the slightest mistake can mess up your website tracking.

This is where MonsterInsights comes in handy. It’s the best Google Analytics plugin for WordPress. You can use it to connect Google Analytics with your site without editing code.

First, you need to install and activate the MonsterInsights plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: the free version of MonsterInsights is a great place to start for beginners.

Upon activation, you will be taken to a welcome screen, and you will also see a new menu item labeled ‘Insights’ in your admin area. On the welcome screen, click the ‘Launch the Wizard’ button.

Launch setup wizardLaunch setup wizard

Next, you can follow the onscreen instructions to connect your site with analytics. For more details, please see our guide on how to install Google Analytics in WordPress.

With MonsterInsights, you can also add a Google Analytics 4 (GA4) property in WordPress. It is the latest analytics version by Google and will soon replace the old Universal Analytics. If you haven’t created a GA4 property yet, then now is the best time to switch to Google Analytics 4.

With MonsterInsights dual tracking, you can start sending data to the new property and use your current Universal Analytics property simultaneously.

MonsterInsights Dual Tracking GA v4MonsterInsights Dual Tracking GA v4

You are now ready to use MonsterInsights and view your website traffic reports inside your WordPress dashboard.

Viewing Website Visitor Reports in WordPress

To view your website visitors, you can use different MonsterInsights reports. They help you save time, as you don’t have to navigate through Google Analytics and try to find data that matters for your business.

Note: Dashboard reports will vary based on the MonsterInsights plan you use. If you upgrade to the MonsterInsights Pro license, then you can view more reports inside your WordPress admin panel.

Let’s look at each report and how you can use it to track website visitors.

Overview Report

To start, go to the Insights » Reports page from your WordPress admin area. Here, the first report you will see will be the ‘Overview’ report.

Overview report in MonsterInsightsOverview report in MonsterInsights

You can select the date range and then see your website’s total number of sessions and pageviews, along with the average session duration and bounce rate.

The report also shows you which device your visitors use to visit your site. This can help you optimize your website for different devices and make sure you have a responsive WordPress theme.

It also gives you a breakdown of new and returning visitors.

Device breakdown and top countries reportDevice breakdown and top countries report

If you scroll down, you will see more reports that will help you see where your visitors are coming from.

The ‘Top Countries’ report shows the region where most of your traffic is from. You can use this data to come up with different strategies based on geolocation.

Next to it is the ‘Top Referrals’ report, which shows the websites that are sending traffic to your site. Using this information, you can create partnerships, find guest post opportunities, or uncover similar websites to promote your posts and products.

Top countries and referrals reportTop countries and referrals report

The last report you can view under Overview is the ‘Top Posts/Pages.’

These are landing pages and blog posts that attract the most website visitors.

Top posts and page reportTop posts and page report

Publishers Report

Next, you can click on the ‘Publishers’ tab from the top menu and get more insights about your visitors.

The report shows you more stats about your popular landing pages, the number of visits they get, the average duration, and the bounce rate.

Top landing pages reportTop landing pages report

You can use this information to create more content topics and increase your web traffic.

It also tells you which outbound links and affiliate links are getting the most clicks. If you offer downloadable content, then you can also track which file type gets the most downloads.

Outbound and affiliate links reportOutbound and affiliate links report

Another important report you can view for tracking your website visitors is by looking at the demographics. MonsterInsights shows the age and gender of your visitors.

You can do a lot of things with this information. For example, it can help you set the right audience for retargeting ads on Facebook. Another way of using the data is by creating content for specific age groups and gender.

Demographics and interest reportsDemographics and interest reports

The plugin also shows an Interests report and automatically tracks scroll depth on your site.

Using scroll depth information, you can add your banner ads and call-to-action buttons in the right place to get more conversions.

Search Console Report

MonstrInsights can help you find out which search terms people enter in Google to find your website through its ‘Search Console’ report.

The report displays data about the Top 50 Google Search Terms, their number of clicks, impressions, CTR (click-through rate), and average position.

Search console reportSearch console report

You can boost your website traffic by optimizing your website for similar keywords and improving the rankings of search terms that are not in the top 10 search results on Google.

To get this set up, be sure to check out our guide on how to add a WordPress site to Google Search Console.

Ecommerce Report

If you have an online store, then MonsterInsights can help you track its performance.

The enhanced ‘eCommerce’ report gives you an overview of the conversion rate, number of transactions, revenue, and average order value of your online store.

Ecommerce report in MonsterInsightsEcommerce report in MonsterInsights

It even shows the most popular products that generate a lot of sales. However, to track your website visitors, you can scroll to the ‘Top Conversion Sources’ report.

These are referral websites that send highly converting traffic to your site. You can invest in promoting your store and products on such websites to boost traffic and sales.

Top conversion sourcesTop conversion sources

For more details, see our guide on how to set up eCommerce tracking in WordPress.

Dimensions Report

MonsterInsights allows you to track additional information about your visitors using custom dimensions. These reports are not available by default in Google Analytics and will enable you to track custom interactions on your website.

For instance, you can set up tracking popular categories, tags, post types, authors, focus keywords, and more. It helps you see what your visitors like on your website and when is the best time to publish blog posts.

Popular authors dimensionPopular authors dimension

Real-Time Report

The last report you can view in WordPress for tracking your website visitors is the ‘Realtime’ report.

It shows how many people are currently active on your site and shows you the real-time count of your traffic. This report is very useful if you’re running a promotional campaign and want to track its performance on runtime.

View real-time report in MonsterInsightsView real-time report in MonsterInsights

In addition, you can also view the geographic location, top pages, and top referral traffic sources that are driving website visitors at any given time using the Realtime report.

Using these reports, you can easily track your website visitors and create strategies to grow your business.

Realtime top country and city reportRealtime top country and city report

We hope this article helped you learn how to track your website visitors to your WordPress site. You may also want to take a look at our ultimate guide to Google Analytics 4 for beginners and tips to get more traffic to your website.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



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Twitter Ads Suspended By Top Brands Because Of Child Exploitation

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At least 30 major advertisers have dropped advertising on Twitter after it was revealed that their ads were displayed alongside tweets soliciting illegal child abuse content.

For example, a promoted tweet by a Scottish Rite Children’s Hospital in Texas was shown alongside toxic tweets related to child sexual abuse.

Advertisers Revolt Against Twitter

Reuters reported that at least 30 large brands have stopped their accounts when it was revealed that their promoted tweets were shown alongside toxic tweets.

A Twitter spokesman was quoted as saying that the research and conclusions by the cyber security firm (which studied tweets and accounts during the first twenty days of September 2022) was not representative of Twitter’s efforts to combat illicit activities.

But the article by Reuters quoted multiple big brand advertisers who were notified that their ads appeared next to the toxic tweets.

Reuters quoted an executive from Cole Haan:

“”We’re horrified,” David Maddocks, brand president at Cole Haan, told Reuters after being notified that the company’s ads appeared alongside such tweets.

“Either Twitter is going to fix this, or we’ll fix it by any means we can, which includes not buying Twitter ads.”

Twitter Inability to Accurately Detect Toxic Content

The background to Twitter’s toxic content problem first came to light within an article published by The Verge.

The article recounts a Twitter project to create a platform similar to OnlyFans where users can pay to share sexually explicit content.

Before launching the new service, Twitter tasked a group of employees to test if Twitter could be successful in weeding out harmful content so that the platform didn’t devolve into the sharing of illegal content.

This group of employees were called the Red Team.

Twitter’s project was halted when the Red Team determined that Twitter was incapable of detecting abusive and toxic content.

According to The Verge article:

“What the Red Team discovered derailed the project: Twitter could not safely allow adult creators to sell subscriptions because the company was not — and still is not — effectively policing harmful sexual content on the platform.

“Twitter cannot accurately detect child sexual exploitation and non-consensual nudity at scale,” the Red Team concluded in April 2022. The company also lacked tools to verify that creators and consumers of adult content were of legal age, the team found.”

So, in the Spring of 2022 Twitter concluded that it was ill-equipped to launch the service and it was shelved.

However, according to the cybersecurity firm Ghost Data, Twitter continued to have difficulties catching rogue users and accounts that were sharing illicit content.

Ghost Data conducted an investigation in September 2022 to discover how widespread the child exploitation problem is on Twitter.

Starting with a group of known child exploitation accounts they mapped out toxic accounts through the linked follower social connections between accounts, eventually identifying over 500 accounts responsible for nearly 5,000 tweets related to illicit child abuse activities.

The researchers noted that these accounts were all in English and that they hadn’t investigated the child abuse Twitter networks in other languages.

They concluded that further research into accounts in non-English accounts may reveal even more users sharing child abuse content.

Researchers Claim Twitter Ineffectual

A startling finding from the report is that Twitter only took action against just over 25% of the accounts that they identified as sharing explicit child abuse content, during the period of research covering the first twenty days of September 2022,

The researchers wrote (PDF):

“We noted that Twiter (sic) suspended less than 30% (27.5%) of the users that publicly shared child pornography links, material, and references in the first 20 days of September.

To date, still, more than 400 users are active after « the purge».

Many of these users have been active for months.”

The researchers concluded that though they identified many illicit activities and accounts on Twitter, they estimate that this is just a fraction of the true scope of the problem.

They observed that Twitter could do a better job at stopping the toxic activities:

“These results validate the alarming problem already discovered by internal employees and exposed by online media: Twiter (sic) cannot accurately detect child sexual exploitation and its executives are doing almost nothing to address this disaster.

We also uncovered evidence that such permissive policies on pornographic content are also inducing users to post non-consensual and rape videos, not to mention minors trying to sell their own nudity or sexual content.

…Probably a modest investment and a dedicated team, even applying our own basic techniques, would be suficient (sic) to easily locate and drastically reduce the illicit activities…”

That conclusion reached by the cybersecurity firm Ghost Data seemingly contradicts a statement issued by Twitter and reported by Reuters that Twitter has “zero-tolerance” for these kinds of activities because it’s been months since Twitter’s Red Team identified issues in detecting toxic content.

Reuters also reported that Twitter stated that it is hiring more employees to “implement solutions.”


Citations

Read the full report by cyber security firm Ghost Data (PDF)

Read the report by Reuters

EXCLUSIVE Brands blast Twitter for ads next to child pornography accounts

Read Report by The Verge on how Twitter abandoned an OnlyFans competitor

How Twitter’s child porn problem ruined its plans for an OnlyFans competitor

Featured image by Shutterstock/Pixel-Shot

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How To Get More Budget To Try New Marketing Channels

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How do marketers determine the potential risk versus possible reward of experimenting with new marketing channels and tactics?

More importantly, how can you convince leadership to invest in new technologies?

Pitch and follow the proven strategies and case studies of hundreds of other small to medium-sized businesses (SMBs).

CallRail surveyed 601 marketers at SMBs to learn what challenges marketers face when seeking an increase in budget for new marketing channels and tactics.

In this article, we will share some valuable insights from SMB marketers into investing in marketing experimentation on new channels.

Continue reading to explore the highlights of this report, or download the full report here.

SMBs Are Ready To Take Their Marketing To The Next Level & Next Channel

The majority of SMB marketers are ready to experiment to keep up with or get ahead of the competition.

If you’re not ready to experiment, your business may fall behind.

98% of those surveyed agree that it’s worthwhile to connect with audiences on new channels.

88% of SMB marketers agree that it’s worthwhile to follow emerging trends. 86% find it worthwhile to execute experimental marketing campaigns.

This makes sense, considering social networks like TikTok can go from launch to 1 billion users in just a few years. For SMBs targeting teens and young adults, it’s a marketing trend that has helped a lot of businesses build brand awareness.

Why are SMB marketing departments so willing to experiment with new channels and tactics? 66% of SMB marketers find it very easy to compete with other SMBs on social media.

What’s more impressive is that 61% of SMB marketers find it very easy to compete with larger brands on social media. While large brands may have larger budgets, they are not always as agile as SMBs.

SMBs That Take Risks Are Rewarded

SMBs don’t just want to take risks – they have been taking them, and with profitable results.

91% of marketers surveyed have tested a new channel, and 80% have run an experimental marketing campaign within the last 12 months.

The channels that have produced the most return on investment (ROI) for SMBs include:

  • TV.
  • YouTube.
  • Instagram.
  • Facebook.
  • Twitter.
  • TikTok.

Beyond an increase in revenue, 96% of SMB marketers have seen an increase in customers from their efforts. 86% have also seen an increase in followers, which could ultimately result in more revenue for your SMB.

The Drawbacks For SMBs That Are Cautious

What happens to marketers who err on the side of caution when choosing channels and campaigns to reach customers?

65% felt that their company would lose business to the competition because they lack an effective marketing strategy. Competitors that have the right strategies in place would be able to reach their target customers more effectively.

53% felt that their company would lose business to competitors for not having a brand presence on new channels. This can be particularly true if a new social platform is wildly popular with your target demographic.

These marketers avoided new channels and experimental marketing campaigns because of unrealistic expectations (70%), complex social media algorithms (78%), and low staff bandwidth (69%).

SMBs Combine Proven Tactics & New Channels

While SMBs invest more in sponsored content and influencer marketing than radio or out-of-home advertising, most still invest in proven marketing strategies.

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Content Marketing For Law Firms: Increase Reach & Rankings

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If you’re looking to drive web traffic and generate leads for your law firm, content marketing is the answer.

But how do you reach your target audience, especially with your uniquely competitive search results and strict industry regulations for legal businesses?

When it comes to serving legal information to users, Google holds websites like yours to a higher standard of quality and accuracy – there are many considerations to take when creating online content.

As a business that targets clients during some of the most stressful situations of their lives, how do you reach them while they’re actively searching for answers?

How do you create the helpful, informative content they’re looking for without violating the latest search engine policies?

In our new ebook, A Guide To Content Marketing For Law Firms, Loren Baker walks you through ways you can use content marketing to your advantage.

Key Insights:

  • How to succeed in highly competitive search results with content.
  • How to create a content marketing strategy when people have high-stakes questions.
  • How to build high-quality content assets.

Legal Content Doesn’t Have To Be Boring

Creating exciting and engaging content for fields in a more serious line of work can be challenging – but it doesn’t have to be.

There are some simple steps you can take to improve your law firm’s content strategy and inspire potential clients to reach out.

It’s time for marketers to reinvent the way they look at creating content for a “boring” niche.

Want to learn how to think outside the box and produce compelling messaging that will resonate with your target audience?

This guide has everything you need to know about taking complex legal material and making it more engaging for potential clients.

Local SEO For Law Firms

When marketing for law firms, it’s important to get in front of the right users in the right stage of their journey – and that requires a hyper-targeted approach.

Local SEO tactics can be very effective in narrowing down competitive search results for users.

If you want to rank higher on Google, you’ll want to show up in the most relevant results, targeting local searchers.

This ebook will show you how to optimize your law firm’s website and business listings to rank better for local SEO.

Want to learn more about content marketing for legal businesses?

Download your copy and discover how an effective content strategy can make all the difference for your firm!

Content Marketing For Law Firms: Expand Your Reach & Increase Your Search Rankings

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Google Announces 5 Changes Coming To Mobile Search

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At today’s Google’s Search On conference, the company announced it’s rolling out five significant changes to how people search on mobile.

Starting today on the Google app for iOS, you’ll see shortcuts to various actions you can perform other than typing in a traditional search query.

In the coming months, Google is upgrading the mobile search bar with features that will help users find more relevant resultHowway Google displays results on mobile is about to change, becoming more visual with a greater focus on images and video.

Here’s more information on the updates rolling out today and in the near future.

1. Google Search Shortcuts

There are many ways to search Google beyond typing in a text query.

You can find products by uploading screenshots, translate text with Google Lens, or even find songs by humming into the microphone.

Now, on the Google app for iOS, all the advanced methods of searching Google will be more apparent with tappable shortcuts.

See an example below of what they look like:

Screenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.Google Announces 5 Changes Coming To Mobile Search

2. Results In The Search Bar

Google is making finding things in mobile search even faster by displaying links to results in the search bar.

When you start typing, Google will begin populating results before you submit the query

In the example below, you can see Google displaying a link to a location page in the search bar:

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.Google Announces 5 Changes Coming To Mobile Search

This feature is scheduled to roll out in the coming months.

3. Enhanced Query Refinements

Google is making it easier to find the most relevant results by displaying an assortment of query refinements.

As you type a query into the mobile search bar, Google will offer ideas to make your question more specific.

In the example below, you can see Google suggesting different ways to expand on the query “best Mexico cities”:

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.Google Announces 5 Changes Coming To Mobile Search

4. Google Web Stories

Google is making mobile search more visual with deeper integration of Google Web Stories

Google states in an announcement:

“So we’re also making it easier to explore a subject by highlighting the most relevant and helpful information, including content from creators on the open web. For topics like cities, you may see visual stories and short videos from people who have visited, tips on how to explore the city, things to do, how to get there and other important aspects you might want to know about as you plan your travels.”

Here’s an example of what the new layout will look like.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.Google Announces 5 Changes Coming To Mobile Search

The way content is displayed almost looks like iOS widgets.

You can tap on the story to open it in full-screen mode.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.Google Announces 5 Changes Coming To Mobile Search

5. Combining Text, Images, & Video

Google is turning mobile search results pages into an endless feed of discovery.

You’ll no longer have to toggle between the Web, Images, and Video tabs, as Google will display it all on the front page.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.Google Announces 5 Changes Coming To Mobile Search

Google describes this combination of text, images, and video on the same page as a “reimagining” of the way it delivers search results:

“We’re also reimagining the way we display results to better reflect the ways people explore topics. You’ll see the most relevant content, from a variety of sources, no matter what format the information comes in — whether that’s text, images or video.”

Additionally, you’ll have the option to continue scrolling to explore related queries.

The example below shows the bottom of a search page where you can choose to get more results for your query by tapping “More search results.” Or you explore the query “historic sites in Oaxaca” by scrolling vertically.

Google Announces 5 Changes Coming To Mobile SearchScreenshot from: blog.google/products/search/search-on-2022-announcements/, September 2022.Google Announces 5 Changes Coming To Mobile Search

These new ways to explore information in mobile search are rolling out in the next few months.


Source: Google

Featured Image: Thaspol Sangsee/Shutterstock

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