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9 Steps To A Future-Proof Social Media Strategy In A Web3 World

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May I see a copy of your social media strategy?

(crickets)

More than a decade into the Web 2.0 era and entering into the Web 3.0 evolution, brands are still lagging regarding a documented social media strategy.

Looking back, it was the mid to late 2000s when Facebook, Twitter, LinkedIn, YouTube, and the iPhone hit the palms of our hands.

Fast forward to today, we enter the next generation of the internet, called the metaverse, and even more digital ways to engage with audiences.

You arent alone if you dont have a social media strategy.

While almost 60% of the world population are reported active social media users, more than 50% of B2C brands admit to not having documented content or social media strategy.

In addition, most brands consider themselves amateur when rating their expertise level, with more than half of brands surveyed rating their social media marketing levels as immature.

Uh oh?

Its true! Without a strategy, you are gambling. With Web3, the metaverse, digital goods, and virtual worlds on the horizon, it is impossible to skip Web 2.0 and move on.

I believe Web 2 and Web3 have a lot to learn from each other. There are frameworks and best practices in each which lend themselves very well to the other, so its a lot about bridge building. Leave behind the practices that slow us down but bring with us those which provide structure and support scaling in a sustainable way. We are moving too quickly to re-invent the wheel; better to grab the best and mold it to our future needs, said Stefanie Hingley, COO of Mission Impact, an organization helping females elevate in Web3.

Forward-thinking, purposeful plus strategic will usually win the social media game.

Heres a step-by-step guide to creating an effective social media strategy to level up your Web 2.0 and prepare for Web3.

1. Write An Executive Summary

Start your strategy with an executive summary.

This should be a one-pager, succinctly identifying your social media purpose and how it ties into your current business goals and objectives.

In addition, make a note of relevant testing or projections into Web3.

Establish the primary goal and specific objectives you are trying to achieve. Be sure to identify a channel focus and avoid trying to be all things to all social media platforms.

For example, if you are a B2B company, consider creating content for Linkedin and then repurposing it for other secondary channels.

Web3 Tip: Explore and research what other brands are doing with Web3. What is working? Start holding team meetings to discuss your social media strategy in the Horizons Workrooms environment.

Horizons Workrooms works across both virtual reality and the web and is designed to improve your teams ability to collaborate, communicate, and connect remotely through the power of VR whether thats getting together to brainstorm or whiteboard an idea, work on a document, hear updates from your team, hang out and socialize, or simply have better conversations that flow more naturally, as noted in the Meta Newsroom.

Benchmark and include measurable outcomes to assure all players are defining success with the same expectations. Larger goals need granular objectives.

Example: Grow your Instagram audience by 20% by the end of the quarter.

2. Do A Social Media Audit

Keeping your friends close but your enemies closer is an intelligent way to stay ahead of the competition.

Start by conducting a social media audit of your brands social channels compared to two or three competitors. You can even pick a non-competing brand to use for inspiration and aspiration. Consider choosing a brand already involved in Web3 strategies.

For example, Wendys, Airbnb, Netflix, Buffer, Hubspot, and Cisco are known for their social media savviness. Its helpful to go beyond your industrys borders and see whats working.

Compare types of content, engagement, frequency, audience size, visuals, video use, tone, and customer service messaging. Hows the response rate?

Other factors to compare and take note of include:

  • Live streaming.
  • Courses and webinars.
  • Influencer marketing.
  • User-generated content.
  • Features such as Reels, Stories, and Frequency.
  • Communities.
  • AR/VR.
  • 3D.
  • Virtual Worlds.
  • NFTs.
  • Creator Coins, Tokens, or Crypto.
  • Metaverse collaborations.
  • Audio experiences.
  • Emoji use.
  • Facebook Messenger, chatbots.
  • Keywords and hashtags.
  • Third-party content.
  • Online branded search results.
  • Reviews.

According to the 2022 Social Media Marketing Industry Report, brands and marketers see increased exposure and traffic as social medias main benefits. On the flip side, the struggle is real for translating social media into quantitative ROI, such as improving sales and generating leads.

Recent reports indicate Facebook and Linkedin are the go-to channels if you are looking for leads out of social media channels.

3. Zero In On Social Media Objectives

Focus Pocus.

Lets quickly review the difference between goals, strategy, objectives, and tasks, known as GSOT.

  • Goals: These are your broad social media outcomes.
  • Strategy: The approach you will take to accomplish your goal.
  • Objectives: These are measurable steps you will take to achieve the strategy.
  • Tactics: These are the tools or tasks used in pursuing an objective related to a strategy.

Examples:

  • Goal: Make our book the #1 best-seller in the Metaverse category.
  • Strategy: Increase the amount of content we publish on social channels supporting the books topics, ideas, and opinions.
  • Objective: Increase unique visitors from social channels to the books website or landing page by 50%.
  • Tactic: Using metaverse and Web3 influencers, leverage the exposure with branded hashtags and behind-the-scenes content using Instagram Stories, Facebook Live, and Twitter.
  • Advanced: Participate and host events in Web3-centric communities using Twitter Spaces, Clubhouse, Discord communities, and virtual worlds such as Metas Horizon Worlds, Decentraland, Roblox, or Alt Space VR.

4. Develop Buyer Personas

Know your avatar. Develop a personal relationship with your personas. If 50% of brands lack a documented social media strategy, the number of brands having defined buyer personas must be significantly greater.

Brands need personas. This is a must if you want to survive and thrive in Web3.

Marketers preach the value of personas, but when it comes down to investing the time and effort into building and using personas? Zzzzzzzz. Sound asleep.

The good news: The lack of buyer personas makes for a huge opportunity if your competition is missing the persona step.

Buyer personas + social media = a winning formula.

The results mean big wins in increased:

  • Conversions.
  • Relevance scores.
  • Engagement.
  • Efficiencies across the board.

Getting your persona started is a must!

Start with these buyer persona hacks and get to know your buyers.

#SocialPRSecret: In his book X: The Experience When Business Meets Design, digital analyst Brian Solis had this to say:

You want to create personas for the people who buy from you today as well as for those who dont, whom youre targeting. The research that goes into the accurate portrayal of current and potential customers and their behaviors should be a combination of demographic, psychographic, and ethnographic.

When creating your buyer personas, dont forget to include your media, stakeholders, community admins and moderators, podcasters, bloggers, and influencers as personas.

The media (journalists, podcast hosts, Twitter Spaces hosts, Clubhouse room hosts) is your target audience, too! Make them real people with real interests and real lives. You might relate to them more.

5. Find Your Brand Persona

Every brand needs a voice, personality, and sense of character.

Think about what adjectives describe your brand.

Are you positive, fun, playful, or coy?

Maybe your brand is serious, straight-laced, and emoji-free.

Do you dare to roast or poke fun at a competition like Wendys and Taco Bell?

Make a list of how you want to be perceived when interacting with a brand. Are you supporting and encouraging or sensational and bold?

In 2009, when social media was heating up, best-selling author and PR icon Aliza Licht played the persona behind the famous (and now defunct) @DKNYPRGirl.

Of the experience, Licht said:

Before any other fashion brand had stepped into the social game, I created an anonymous Twitter personality called DKNY PR GIRL. DKNY PR GIRL pioneered authentic voices in social media and ultimately captivated the attention of 1.5 million people around the world across platforms. In 2011, I revealed myself as the person behind the handle, which resulted in over 230 million global impressions, including a full-page feature in The New York Times.

Lichts persona behind the DKNY PR GIRL netted some nice gains for her personal brand.

Over six years, my DKNY PR GIRL persona resulted in many awards, a TED talk, and a book deal. Leave Your Mark was published in 2015 and has successfully mentored thousands of professionals around the world.

7. Establish Strategies & Tools

This is where you figure out how to slice up the paid, earned, and owned categories.

Paid social is a must and it doesnt have to break the bank.

Maybe the combo looks something like this:

Paid

Increase your results, and boost a featured Facebook post once a week.

According to Joe Youngblood, wait a few days before boosting a Facebook post, and let it publish organically and then boost.

Owned

Remember, anything you build on social media is basically rented space.

You do not own your social media community, following, or content. It can shut down tomorrow, as we saw with Vine, Blab, and other now defunct social media channels.

You can transition your social media community into an email list (this is what you own).

Think of creating some free download, cheat sheet, guide, or course to gain direct access to your audience.

Introduce a branded hashtag and start using it across social platforms. Publicize in bios and posts.

Encourage influencers to use the hashtag. Promote hashtags across social platforms, emails, ads, and social media covers and captions.

Earned

Monitor social media for branded keywords and targeted keyword phrases. Twitter is primed with journalists, bloggers, and real-time influencers. Find the conversations and engage.

Warning: This activity has been known to cause positive media coverage, shares, and engagement outcomes.

#SocialPRSecret: You cant buy good public relations and social proof, and you cant hide from negative PR.

Earn the positive first to own more and gain positive search and social results.

Tools

I like Canva. She likes Spark. They like Hootsuite. We like Buffer. The CEOs son wants to know why you dont have a Snapchat geo filter.

Having 50 million tools fragmented across your social media team is no fun and not efficient. Thats a slight exaggeration; the point is to have an approved list of tools and platforms.

Everyone needs to be using the same social media management tools and platforms.

Web3 Tip: Explore Web3-centric tools and platforms such as spacial.io, Discord, and Threedium to enhance your brand experience.

8. Make Your Mark: Timing & Dates

Timing is everything! One day late is a dollar lost.

You must show up to the party early on social media and never be late. This means researching industry dates for conferences and events. Look up tie-ins to seasons, days, or official months.

Make sure your reporting is efficient and on point for the proper analysis.

The CEO gets the one-pager, the CMO gets the two-pager, sales gets the sales connection report, and the analysts get the full 10-pager.

Match the report with the right persona and what they care about most.

Figure out internal dates, external dates, and reporting dates.

  • Internal: Check out conferences, workshops, team meetings, and marketing reports in your industry. Dont forget the hashtags!
  • External: Look at seasons, themes, events, and trending news to tie into your social media content.

#SocialPRSecret: From Pineapple Day to World Productivity Day, never miss a day! Check out Days of the Year and keep your editorial calendar filled with the most interesting events, festivals, and weird holidays. And bookmark this SEJ article to help your editorial calendar further: You Need This Marketing Calendar & Free Template!

Web 3 Tip: Sign up for Crypto, Web3, and NFT-related events. Be on the lookout for virtual and in-person events and conferences to educate your team and possibly connect with Web3 partners to elevate your brand.

9. Measure What Matters

Measuring what matters is the key to social media strategy sanity and success.

Every network has its version of analytics. Its easy to spend infinite time running reports. Make sure you are circling back to those measurable objectives.

Look at both quantitative for the hard numbers and qualitative for the sentiment and intent.

  • Quantitative examples include website sessions, number of email sign-ups, impressions, and social network data.
  • Qualitative examples include sentiment, such as favorable reviews or comments on social messaging. For example, did you raise prices on the menu and have complaints on your Facebook Page?

Quantitative tells what happened, and qualitative can usually tell the why. For instance, you have a positive feature story in Business Insider with a link to your company website, which caused a spike in website visits.

When influencers started turning on Daily Harvest, the vegan meal-delivery service that sells bowls, soups, and smoothies, with negative reviews after falling ill this could be an example of quantitative and qualitative sales fell, negative media publicity, and negative social media sentiment.

Conclusion

After following all of these steps, whats next?

You might find yourself in a different direction due to your new social media strategy process.

You may venture your brand into the metaverse, start an NFT collection, continue your hashtag campaign, and even add more budget.

#SocialPRSecret: After accessing your reports and progress, create a proposed action plan, including the next steps. Provide analysis and recommendations interpreting your findings.

Web3 Tip: Make sure you are following the evolution of Web3 the next generation of the world wide web, which includes the unfolding of the creator economy, decentralization; artificial intelligence (AI) and machine learning; Augmented Reality (AR) and Virtual Reality (VR), the metaverse, Non-Fungible Tokens (NFTs), and connectivity and ubiquity, blockchain, digital wearables, and more.

While having a documented social media strategy is important, its more important to make sure the plan is fluid and flexible and to keep current on trends.

Meta offers Meta Blueprint, a selection of self-paced and self-guided courses, certifications, and educational materials designed to keep your business moving forward.

As a marketer, having these certifications can help you stand out from your competition.

Keep the social in social media by staying engaged and in the conversation. The strategy will follow, flow, and fill from Web 2.0 to Web3. Be sure you are proficient in Web 2.0 to maximize your returns in Web3.

More Resources:


Featured Image: Jacob Lund/Shutterstock

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Crawl Errors And Crawl Budget: Are They Ranking Factors?

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Crawling is the first step on any pages journey to a results page.

Search engines must discover your page before evaluating it and deciding where to place it in the results.

Crawling the web is a resource-intensive process. Search engines like Google draw from hundreds of billions of webpages, videos, images, products, documents, books, etc., to deliver query results.

So, they prioritize crawling efforts to conserve resources and the load on the websites theyre visiting.

Theres a limit on how much time crawlers can spend on you.

The amount of time that Google devotes to crawling a site is called the sites crawl budget.

Any technical hiccups that interrupt Googles ability to crawl your site are called crawl errors.

Smaller sites are not likely to be affected. When you hit over a few thousand URLs, it becomes essential to help Googlebot discover and prioritize the content to crawl and when and how much of the server resources to allocate.

Given its the starting point, you may wonder: Is how well Google can crawl my website a ranking factor?

[Deep Dive:] The Complete Guide To Google Ranking Factors

The Claim: Crawl Errors And Crawl Budget As Ranking Factors

Reducing crawl errors and improving the crawl budget are both major focuses of technical SEO, and for a good reason!

You invest tens or hundreds of thousands of dollars a year creating high-quality content, then hit publish, and all you can do is wait for your hard work to appear in search results.

The trouble is, if Google doesnt crawl a page due to an error or limited crawl budget, the page cant rank for anything at all.

For a page to appear in Google search results, it must first be crawled by Googlebot.

That is why some marketers consider crawl budget a ranking factor.

Lets see if there is any evidence to support that claim.

The Evidence: Crawl Errors And Crawl Budget As Ranking Factors

Understanding how a page gets from a website to the search engine result page (SERP) is essential to determine if crawl budget could be a ranking factor.

The process involves three steps: crawling, indexing, and ranking.

Read about the intricacies of the process in SEJs ebook, How Search Engines Work.

Crawl budget and crawl errors fall under crawling; bots follow links to discover pages.

Indexing is analyzing a page and storing it in a catalog for easy retrieval.

After a page has been crawled and indexed, it is eligible to display in search results.

Ranking essentially lists the most relevant webpage at the top of search results, followed by the other pages, based on how well Google thinks the page answers the query.

The ranking stage includes most of the analysis performed by Googles algorithms. To be considered a ranking factor, something needs to be given weight during the ranking stage.

While crawling is required for ranking once met, this prerequisite is not weighted during ranking.

Just in case that doesnt fully settle the issue for you:

Google addresses whether or not crawling is a ranking factor directly in their Top questions section of the Google Search Central blog.

Screenshot from Google Search Central, June 2022Crawl Errors And Crawl Budget: Are They Ranking Factors?

Googles documentation reassures readers that while crawling is necessary for being in search results, it is not a ranking factor.

[Discover:] More Google Ranking Factor Insights

Our Verdict: Crawl Errors And Crawl Budget Are Not Ranking Factors

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Crawl Errors And Crawl Budget: Are They Ranking Factors?

Google determines rankings by many factors. However, crawl errors and crawl budgets are not one of them.

Think of crawling as the entry point into Googles search results.

Search engines need to be able to crawl your website to index your pages. Indexing is required for ranking. But, an increased crawl budget is not responsible for better positions in search results.


Featured Image: Paulo Bobita/Search Engine Journal

Ranking Factors: Fact Or Fiction? Lets Bust Some Myths! [Ebook]Ranking Factors: Fact Or Fiction? Lets Bust Some Myths! [Ebook]

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14 Best Team Communication Tools for Small Business (2022)

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Are you looking for the best team communication tools for your small business?

As businesses move to remote work, they need tools to communicate with team members. Choosing the right tools can boost productivity, enhance morale, build community, and enhance efficiency among your team.

In this article, we have hand-picked some of the best team communication tools for small businesses.

These tools are based on our hands-on experience because we have been a remote company since we started in 2009, and now we have over 200+ team members across 45 different countries. As a remote company, our teams use several of these tools to collaborate.

How to Choose The Best Team Communication Tool for Your Business?

There is a growing need for better team communication tools as more and more businesses adapt remote and hybrid work culture.

For a small business website, these tools improve employee communication and enable them to work more efficiently.

However, there are just so many different communication tools available that it becomes hard to decide which one to choose without spending too much money.

First, you need to decide what kind of tools your team needs to work better.

For instance, if your sales team needs to make calls and follow up on leads, then you need a virtual business phone system like Nextiva and RingCentral.

Similarly, if you need to make sure that teams can collaborate on different projects, track progress, and get work done, then Slack + Asana may be the right tools for your business

You can save money by not opting for separate tools for the same tasks.

For instance, if you are using Google Workspace, then Google Meet is the perfect alternative to Zoom. Similarly, Office 365 with Microsoft Teams will save money on Slack + Zoom.

Tip: See our comparison of Google Workspace vs Office 365 to see how they stack up against each other.

1. Nextiva

Nextiva - Best Business Phone Service

Nextiva is the best omnichannel communication toolkit for businesses. It combines phone, chat, audio/video meetings, contact management, and more in one communication suite.

Employees can collaborate via chat, SMS, and video calls. Their business phone service offers toll-free numbers and teams can share the same phone numbers to easily manage contacts and leads.

Nextiva offers easy-to-use automated reminders for teams and customers around forgotten tasks, follow-ups, or check-ins to increase workplace productivity.

Plus, it integrates with popular calendars, email, Google Workspace, Microsoft teams, and many more.

We use Nextiva in our own business because it helps us get a virtual business phone number that can be shared across our team members, so we can help our customers. The auto-attendant feature helps guide the call to the right person.

Pricing: $18.95 per user per month

2. Slack

Slack

Slack is the most popular small business team communication tool on the market right now.

It is used by many Fortune 500 companies like IBM, T-Mobile, NASA, Target, and more.

Slack offers a digital HQ for businesses and teams. You can organize your virtual workspace in channels. These are chatrooms where your teams can collaborate and post updates. Team members can also do 1:1 chats.

Slack also comes with audio calls, video updates, and integration with almost all top productivity tools, CRM software, virtual phone services, and more.

We use Slack in our management company, Awesome Motive, because it allows for asynchronous communication across teams. Slack has notification features that respect timezones considering we have team members in 45 different countries.

Pricing: Paid plans start from $7.25 per user per month.

3. Google Workspace

Google Workspace

Google Workspace is Google’s business productivity suite of applications. It includes Google Drive, Gmail, Calendar, Google Meet, Chat, Forms, Sites, and more.

You can use your own domain name for your Google Workspace account and create a professional business email address for yourself, your teams, and your employees.

Your team space will be hosted on Google’s cloud infrastructure which makes it very fast, reliable, and an extremely secure internal communication tool.

We have been using Google Workspace for over a decade for our business email address. It gives you the familiar Gmail and Google calendar interface which your team will love. We use the Shared Drive feature for cloud storage which is really good for access control on documents & files.

This year the quality of Google Meet calls have improved drastically, so we have cancelled our Zoom subscription and are using Google Meet for our group meetings.

Pricing: Starting at $6 per user per month

4. HubSpot

HubSpot

HubSpot is a business communication suite that offers a Sales platform, marketing tools, CRM software, and more.

It allows your teams to easily manage leads and customers using a robust dashboard. Improving communications between team members and customers to ensure that nothing slips through the cracks.

Unlike other communication tools on the list, HubSpot doesn’t offer team chat, audio, or video calls. However, as sales software it allows sales and marketing teams to communicate and work together more efficiently.

We use HubSpot to organize our partnership contacts, and it acts as a single source for our various teams.

Pricing: Limited free account, paid plans for marketing, sales, and customer services software with different pricing for each.

5. Asana

Asana

Asana is the best project management software for remote teams on the market.

For remote teams, keeping up with their projects and goals is where most communication takes place. Asana makes it super easy for teams of all shapes, sizes, and industries to collaborate and communicate.

Asana doesn’t have chat, SMS, or video conferencing features. All team communication takes place in comments, tasks, projects, and forms. Each task can have its own thread and nothing slips through the cracks.

You can organize work among teams and projects, set long-term goals, add tasks, and then view them in lists, timeline, or card views.

It comes with brilliant tools like templates, rules, forms, and approvals to automate the workflow.

Plus, it integrates beautifully with other popular productivity tools your organization may already be using.

In our business, Asana is an absolute must have. We have tried many other project management solutions like Basecamp, Trello, etc and nothing comes close to Asana. It has provided us with a great way to streamline our internal workflows while giving greater visibility on the progress of each project.

Pricing: Free and paid plans start at $10.99 per user per month.

6. RingCentral

RingCentral

RingCentral is one of the top business team communication toolkits available that offers virtual phone numbers, phone calls, and SMS for teams.

Their business communication suite includes phone, SMS, Fax, Messaging for internal team communications, and video meetings.

For sales and marketing teams they offer rich insights, quality of service reports, comprehensive alerts, and customizable dashboards.

Integrations are also available for Google Workspace, Office 365, popular CRM software, and marketing platformss.

Pricing: Starts at $19.99 per user per month.

7. Microsoft Teams

Microsoft Teams

Microsoft Teams is the Slack alternative created by Microsoft. It supportss multiple teams, channels, one on one chats, private channels, audio/video calls, and video conferencing features.

It works well with Office 365 and you can get it with Office 365 subscription as well. Team members can open, edit, and view files within teams and projects.

Microsoft Teams have superior video conferencing features baked in. Each team member can view that a video conference is happening with an icon on the top and can join in if they are invited.

Teams also have shift management feature which allows managers to create shift, manage time-offs, assign members to shifts, and more.

Pricing: Free and paid plans start $4 per user per month or $6 per user per month with Office 365.

8. Zoom

Zoom

Zoom is one of the most popular video conferencing software on the market. It allows you to run video meetings with chat feature.

It is widely used in business, education, government, and finance sector. Zoom also offers business phone services, mail, and calendar to connect your teams under one platform.

We were big users of Zoom, but as the quality of Google Meet has improved, we have switched away from Zoom to reduce costs in our business.

The cost of Zoom really adds up once you go above 10 users in your organization, and then again when your organization grows to 100+ users.

What Zoom is really good for is large 100+ people meeting especially if you want to do random breakout rooms. It’s also really good for customer webinars because Zoom calls are very reliable and quality is top-notch.

Pricing: Limited Free plan, paid plans start at $149 per user per year but the per user pricing increases after 10 users.

9. Chanty

Chanty

Chanty is another excellent employee communication platform with video conferencing, chat, and project management features.

You can create chatrooms or channels for your teams and view all things happening across your organization under the teambook.

For task management you can create tasks on the fly, view them in lists or kanban view, assign them to team members, and more.

Pricing: Limited free forever plan, paid plans start at $3 per user per month.

10. Ryver

Ryver

Ryver is another business communication platform that combines various functionalities into one app.

It comes with messaging, task management, and audio/video calls under one roof. It comes with SSO Single Sign-on which allows team members to sign in with the single account used by your organization.

Integrations are also available for many popular productivity and CRM software.

Pricing: Starting at $69 per month for up to 12 users.

11. Flock

Flock

Flock is another good alternative to Slack. It offers voice / video conferencing, chat, to-dos, file-sharing, and more.

Teams can be organized into groups with their own to-dos, video conference, and in-line file sharing.

It has integrations available for all top producivity suites so you can collaborate in real-time in channels.

Pricing: Limited free plan, and paid plans start at $4.50 per user per month.

12. Zoho Cliq

Zoho Cliq

Zoho Cliq is the Slack interactive created by the folks behind Zoho software suite. The company offers Zoho CRM, Notes, Calendar, Email, and several other tools for businesses.

Zoho Cliq offers team chat for real-time collaboration. It includes chats, group chats, project management, video conferencing, voice calls, and more.

It integrates well with other Zoho applications as well as many other third-party software.

Pricing: Limited free plan, paid plans start from $2.7 per user per month.

13. Dialpad

Dialpad

Dialpad offers a collaboration platform for teams and customer support. It includes VoIP service for calls, messaging, group chat, and video conferencing.

It offers omni-channel customer engagement platform as well. Which comes in handy for sales teams to follow up with leads.

It supports Google Workspace and Office 365 integrations. If you operate in multiple countries then Dialpad offerss local number for upto 70 countries.

Pricing: Starting from $15 per user per month.

14. GoTo Meeting

GoTo Meeting

GoTo Meeting is a popular webinar software and video conferencing platform. It makes it super easy to conduct video meetings with teams, clients, and customers.

Their GoTo Connect suite provides phone, text, and meetings. It allows teams to follow up with leads, offer customer support, and stay in touch with chat and text.

The company offers several addon solutions for businesses particularly those providing remote IT support to customers.

Pricing: Free trial for some products, for paid plans you’ll have to contact sales.

Frequently Asked Questions (FAQs)

Unlike most other businesses in the world, we have been remote since we started in 2009. This means we have 13+ years of experience running a distributed team and managing team communication. Over this period, we have helped thousands of users choose the best team communication tools.

Below are the answer to some of the most frequently asked questions.

What communication tools are most effective in working closely with the team?

Whether you’re working closely with a remote-team or an in-house team, here are the best team communication tools.

  1. Google Workspace – Email is essential for working closely with a team. Google gives you gmail, calendar, and Google Drive for file sharing.
  2. Nextiva – Essential for phone calls and SMS.
  3. Slack – Best for group chat. Although for smaller groups, you can get away with just a simple WhatsApp group.
  4. Asana – Great for project management.

What is the most effective communication method for remote teams?

For remote teams, the most effective communication method is a combination of written communication along with verbal face-to-face communication over video calls.

For remote team check-ins, the most effective method is virtual check-in software like Standuply that integrates seamlessly with Slack, and it’s completely asynchronous.

What is the best team communication tool for online collaboration?

For online collaboration, the best team communication tools are Google Workspace and Zoom. With Google Suite, you get Google Doc, Spreadsheet, and Slides all of which allow for collaborative work, and their built-in comment feature is really good.

You can also use Zoom whiteboard which is an excellent virtual communication tool for collaboration.

What is the best team communication tool for asynchronous communication?

The best asynchronous communication tool are:

  1. Slack – great for instant messages and group messages. It gives users full control over their time zones and notification preferences. You can also schedule messages to send at certain time in different team member’s timezone.
  2. Email – great for asynchronous communication.
  3. Loom – allows you to easily record videos and screencasts that can be watched by your team members.
  4. Droplr – allows you to create screenshots or quick screen recording to communicate with team members.

Which is the best team communication tool for small business?

In our opinion, the best team communication tool for small business are Nextiva, Google Workspace, Asana, and Slack.

We hope this article helped you find the best team communication tools for your business. You may also want to see our guide on must have tools to manage and grow your business and follow our guide on how to grow a small business on a shoe-string budget.

If you liked this article, then please subscribe to ourYouTube Channelfor WordPress video tutorials. You can also find us onTwitterand Facebook.

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Facebook Enables New Ways To Make Money & Faster Payouts

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Meta is rolling out new ways to make money on Facebook, along with an update that allows creators to get paid faster.

Meta is enabling Stars on all public Facebook content, including Reels, and running events throughout the month to encourage users to purchase Stars.

Additionally, Meta is lowering the threshold creators need to meet to get their first payment.

Heres how these updates can lead to bigger and faster payouts.

Expanding Stars Across Facebook

Meta is expanding Stars across Facebook in a limited test with select creators.

Creators in the test group will be eligible to receive Stars on all public content.

Stars are best described as Facebooks version of Twitchs Bits or YouTubes SuperChats. Theyre digital gifts that translate into genuine money for creators.

By expanding Stars to all creator content, Meta aims to raise awareness about the digital gifting system.

To that end, Facebook is running several events this month to help drive more Stars purchases.

Stars Gifting Season

December is Stars gifting season across Facebook.

If youre a creator eligible to receive Stars, these are the dates to be aware of:

  • Stars Party Bonus: From 12/7 to 12/21, creators can receive bonus Stars if they achieve set goals. Keep an eye out for more details in the Professional Dashboard.
  • Stars Sale: Stars will be on sale from 12/14 to 1/4. The deal will be offered across Live, On Demand, and Reels. Users can get Stars at a discount, depending on how many they purchase.

Users can purchase limited-time seasonal, virtual gifts from now until the new year. Facebook is testing themed gifts across several Reels topics, including pets, cars, fashion, and dance.

Lowering The Payment Threshold

Facebook is lowering the threshold for U.S.-based creators to get paid from $100 to $25.

The new payment threshold will apply to revenue earned through Stars and Facebook Subscriptions.

Meta will lower the payment threshold for additional Facebook monetization products in the coming weeks.

More Limited Tests

Meta is running several tests across Facebook to build up the platforms revenue-earning potential for creators.

The tests include:

  • Free Stars: Meta is giving some fans free Stars to send on eligible creators Facebook Reels. Posting more Reels will increase your likelihood of being included in the test.
  • Ads on Facebook Reels: Meta continues testing Ads on Facebook Reels with select creators globally. Testing includes Overlay ads, placed directly on top as a banner, and Post Loop ads which show after a Reel loops.
  • Subscriptions: Meta adding new, easier ways for creators to promote Facebook Subscriptions. Theres a new Subscribe button on Facebook Watch, so viewers can subscribe while watching content.

Lastly, Meta is opening up live-agent assistance with monetization issues for creators in the US with 10,000 followers or more.


Source: Meta
Featured Image: Diego Thomazini/Shutterstock

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How to Create a Services Section in WordPress

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Do you want to add a services section to your WordPress website?

When potential customers arrive at your site, they want to know what services you offer. A services section can communicate this information in a quick and easy way, so visitors can decide whether they want to learn more about your business.

In this article, well show you how to easily create a services section in WordPress. Well also share how to get more leads by adding a quote request form to your services section.

How to create a services section in WordPress

Why Create a Services Section in WordPress?

To get more sales, its important to give visitors all the information they need to understand what services you offer.

This can include everything from prices and benefits to detailed technical specifications, depending on the services you sell.

Thats a lot of information, so we recommend creating a custom page in WordPress for each service you offer.

You can then add a services section to your homepage or landing page, which will provide a brief overview of all your services, in a compact area.

An example of a services sectionAn example of a services section

That way, visitors can quickly decide whether they want to learn more about your services.

You can then include links to the different service pages, so visitors can explore each service in more detail.

An example of a services section with CTA buttonsAn example of a services section with CTA buttons

Another option is to include a strong call to action, such as requesting a callback or filling out a form to get a personalized quote.

The following image shows an example of a call to action, which appears directly beneath a services section.

An example of a contact us formAn example of a contact us form

That being said, lets take a look at how to easily create a services section in WordPress and then add it to any page on your website. Simply use the quick links below to jump to the method you want to use.

Method 1. How to Create a Services Section with SeedProd (Recommended)

The best way to create a services section is by using a page builder.

A good page builder plugin will allow you to add as many services as you want, and arrange those services in a nice layout. You can also encourage visitors to learn more about your services by adding CTAs, links, buttons, and more.

SeedProd is the best drag-and-drop page builder for WordPress. It comes with more than 180 professionally-designed templates and ready-made sections that are perfect for promoting your services.

SeedProd also works with many popular third-party tools that you may already be using to get and manage conversions. This includes top email marketing services, WooCommerce, Google Analytics, and more.

First, you need to install and activate the SeedProd plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: Theres also a free version of SeedProd but well be using SeedProd Pro since it has more templates and blocks. It also works with all the best email marketing services.

After activating the plugin, SeedProd will ask for your license key.

SeedProd license keySeedProd license key

You can find this information under your account on the SeedProd website. After entering the license key, go ahead and click on Verify Key.

The next step is creating a new page where you will add the services section. To do this, go to SeedProd 罈 Landing Pages in your WordPress dashboard.

Once youve done that, click on the Add New Landing Page button.

SeedProd's page design templatesSeedProd's page design templates

You can now choose any of SeedProds ready-made templates.

To help you find the perfect template, SeedProds designs are organized into different campaign types, such as squeeze, ead, and coming soon.

You can click the tabs at the top of the screen to filter the templates based on campaign type.

The SeedProd template library The SeedProd template library

If you prefer to start from scratch, then SeedProd also has a Blank Template, which doesnt have any default content or design elements.

To take a closer look at a design, simply hover your mouse over the template and then click on the little magnifying glass icon.

Previewing a SeedProd templatePreviewing a SeedProd template

When you find a layout that you want to use, click on Choose This Template. Were using the Masterclass Sales Page template in all our images, but you can use any template you want.

After choosing a template, type in a name for your custom page. SeedProd will create a URL automatically using the title, but you can change this if you want.

A descriptive URL helps search engines understand what a page is about, so they can deliver that page to people who are searching for content just like yours.

Creating a new page with SeedProdCreating a new page with SeedProd

To give your page the best chance of appearing in relevant search results, you may want to add some relevant keywords to the URL. When youre happy with the information youve entered, click on the Save and Start Editing the Page button.

This loads the SeedProd drag-and-drop page builder. It shows a live preview of your page to the right, and some settings on the left.

The SeedProd page builderThe SeedProd page builder

Most SeedProd templates already contain some blocks, which are a core part of any SeedProd layout.

To customize any block, simply click to select it. The left-hand menu will then show all the settings you can use to edit the block, such as changing the font size or replacing a stock image.

Customizing a SeedProd blockCustomizing a SeedProd block

If you want to remove a block from the design, then simply click on that block.

Next, go ahead and click on the small trash icon in the menu bar that appears.

Deleting blocks from a custom layoutDeleting blocks from a custom layout

To add new blocks to your design, just click on the block in the left-hand menu and drag it onto the editor.

You can then click to select the block and make any changes in the left-hand menu.

You can repeat these steps to create any kind of page, such as a homepage or Google Ad landing page. The possibilities are endless.

SeedProd also comes with Sections. These are rows and block templates for common web design elements. For example, SeedProd has sections for frequently asked questions, footers, and customer testimonials.

It also has various sections that are perfect for creating a services section in WordPress. To take a look at the different sections, go ahead and click on the Sections tab.

These mini templates are organized into different categories, but since we want to create a services section, we recommend taking a look at the Features category.

SeedProd 'Features' sectionsSeedProd 'Features' sections

Here, youll find sections that use paragraphs, subheadings, and images in a nice layout.

In the following image, you can see the Features 3 section. To turn this into a services section, you simply need to add your own text and images.

An example section templateAn example section template

You may also want to look at the Call To Action category. This category has lots of different sections, including a few that you can use to advertise your services.

In the following image, you can see the Call To Action 6 section, which already has space for three services.

An example CTA section templateAn example CTA section template

To preview a section, just hover your mouse over it and then click on the magnifying glass icon that appears.

When you find a section that you want to use, simply move your mouse over that section and click on the little + icon.

Adding a services section to your WordPress websiteAdding a services section to your WordPress website

This adds the section to the bottom of your page, but you can move sections and blocks around your design using the drag-and-drop feature.

After adding a section, simply can click on any block inside that section to customize it. To start, youll typically want to type in some information about your services.

To do this, just click on any Text, Headline, or similar section. Then type into the text field that appears to the left of the builder.

Editing a services section in WordPressEditing a services section in WordPress

You can format the text, similar to how you style text in the standard WordPress post editor.

Its also a good idea to add links to pages where visitors can learn more about each service.

Customizing the services section in WordPressCustomizing the services section in WordPress

Another option is to use a Call to Action button. Even if the section doesnt come with buttons, its easy to add them.

In the left-hand menu, just click on the Blocks icon, which looks like a square of small dots.

How to add blocks to a services sectionHow to add blocks to a services section

You can then drag and drop a Button block into your section.

If you do Button blocks, then you can customize them in exactly the same way you edit any block. Just click on it, and then make your changes in the left-hand menu.

Adding a CTA button to a services section with WordPressAdding a CTA button to a services section with WordPress

You can add more blocks by following the same process described above.

For example, you might add photos showing each service in action using an Image block.

Adding images to a services sectionAdding images to a services section

When youre happy with how the page looks, its time to publish it by clicking on the dropdown arrow next to the Save button.

Then, select the Publish option.

Publishing a services section to your WordPress websitePublishing a services section to your WordPress website

Your page will now go live on your WordPress website and visitors can see all your services at a glance.

Method 2. Creating a Services Section in WordPress using Block Editor

You can also build a services section using the free Service Box Showcase plugin, and then add it to any page or post using shortcode.

You will need to use one of the plugins pre-made service section layouts, so this isnt the most customizable method.

However, the plugin does let you create a service section using the familiar WordPress content editor tools, so its quick and easy.

First, you need to install and activate the free Service Box Showcase plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, head over to Service Box 罈 Add New Service Box in your WordPress admin panel.

The Service Box Showcase pluginThe Service Box Showcase plugin

To start, youll need to type in a title for your services section. This will only appear in the dashboard and not on your website, so this title is for your reference only.

After that, find the layout that you want to use and click on its Select button.

Choosing a design for the services sectionChoosing a design for the services section

Next, scroll to Add Service Box, which has two services by default.

To add more services to the section, go ahead and click on Add New Service Box.

How to add more services to the service boxHow to add more services to the service box

Once youve done that, you can type in a title for each service and add a description.

This is the text that will appear on the front end of your site, so make sure you give visitors all the information they need.

Creating a services section using a free WordPress pluginCreating a services section using a free WordPress plugin

By default, the plugin adds the same icon to each service. Its a good idea to change these icons to something thats unique to each service.

To see the different icons that you can use, click on the Service Icon field. This opens a popup where you can scroll through the different pictures and click the one you want to use.

Adding a custom icon to each serviceAdding a custom icon to each service

Its also a good idea to add a link to a page where visitors can learn more about each service, or even a page that has a contact form.

To do this, simply type the link into the Add Your Service Or Read More Link Here field.

Adding a link to a services sectionAdding a link to a services section

After adding all this information, you can change how your service section looks using the Service Box Settings.

Most of these settings are fairly straightforward. For example, you can change the font size and style. You can also change the link color, plus the color of the title, description, and more.

If you dont want to use any icons in the services section, then you can remove them by clicking on the Display Icon switch.

Hide and show the services iconHide and show the services icon

There are lots of different settings and what looks good may vary depending on your WordPress theme. With that being said, you can always come back to the Service Box Settings and make some changes if youre unhappy with how the services section looks on your website.

When youre happy with how the services box is set up, simply click on the Publish button at the top of the page to save your changes.

You can now add the services section to your WordPress blog using a shortcode. Simply scroll to ServiceBox Shortcode and copy the code.

Adding a services section to your WordPress website using shortcodeAdding a services section to your WordPress website using shortcode

Youre now ready to add the services box to any post or page. For more details on how to place the shortcode, you can see our guide on how to add a shortcode in WordPress.

Once youve pasted the shortcode, just click Update or Publish to push changes live. Then, if you visit your site youll see the services section in action.

A services section, created using a free pluginA services section, created using a free plugin

At this point, you may realize that you want to make some changes such as using a different background color or adding more columns.

To make these changes, simply go to Service Box 罈 All Service Box. You can then hover your mouse over the service box and click on the Edit link when it appears.

Editing your services using a free pluginEditing your services using a free plugin

Now, make your changes using the Service Box Settings and other sections.

When youre happy with the changes youve made, dont forget to click on Update.

Updating the services boxUpdating the services box

Now, if you visit the page or post where you added the services box, youll see your changes on the site.

BONUS: Creating Request a Quote Form For your Services

A services section gives visitors an overview of your company and what you offer, so they can decide whether they want to learn more.

Once youve caught the visitors attention, the next step is turning them into leads and customers. You can do this by adding a Quote Request Form to your site.

This is similar to a contact form, but it has an extra area where visitors can type in some information about themselves or what theyre looking for.

This can help you sell more services. For example, you might recommend a particular service, create a unique package for that customer, or send them a personalized email based on the information theyve entered.

The easiest way to create a quote request form is by using WPForms. It is the best WordPress forms plugin and allows you to add any type of form to your website using a simple drag-and-drop editor.

WPForms even has a ready-made Request a Quote Form that has everything you need to turn visitors into leads.

First, you need to install and activate the WPForms plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Note: There is a free version of the WPForms plugin, but we will be using the Pro version because it comes with the Request a Quote form template.

Upon activation, head over to WPForms 罈 Settings and enter your license key.

Entering the WPForms license keyEntering the WPForms license key

You can find the license key under your account on the WPForms website. Its also in the email you got when you purchased WPForms.

After entering the license key, click on the Verify Key button. After a few moments, you will see a message confirming that youve entered the right license key.

Once youve done that, go to WPForms 罈 Add New.

Creating a new form using WPFormsCreating a new form using WPForms

Here, type in a name for your form. This is just for your reference so you can go ahead and use any title you want.

Next, type request a quote into the search field. This will bring up the Request a Quote Form in the results.

Using a form templateUsing a form template

You can now go ahead and click on the Use Template button.

This will load the WPForms editor, with the form on the right and all of the different settings on the left.

The Request a Quote Form template has fields where the visitor can enter their information, such as their name, email address, and phone number.

Theres also a section where they can type in their specific request.

The Request a Quote FormThe Request a Quote Form

The default form should work well for most websites, but its easy to customize the form if you need to.

To edit a field, simply click to select it. The left-hand menu will then show all the settings you can use to customize this field.

For example, you can change the text that appears above any field by changing the text in the Label field.

Adding a label to a form fieldAdding a label to a form field

You can also add more fields by selecting the Add Fields tab.

Then, simply drag and drop any field block onto the form.

Adding fields to a ready-made from templateAdding fields to a ready-made from template

You can also change the order that the fields appear in your form using drag and drop.

When youre happy with how the form looks, go ahead and click on the Save button.

Saving your quote request formSaving your quote request form

You can now add this form to any WordPress post or page using the WordPress content editor.

Simply open the page where you want to add the form and then click on the + button.

Next, type WPForms and click on the block to add it to your page.

The WPForms blockThe WPForms block

Finally, open the dropdown menu and select the quote request form.

WPForms will show a preview of the form on the screen. If youre happy with how the form looks, then you can go ahead and save or publish the page.

A quote request form created using WPFormsA quote request form created using WPForms

The quote request form will now be live for your visitors to use.

We hope this article helped you learn how to create a services section in WordPress. You might also like to check out our article on the best live chat software and how to create an email newsletter.

If you liked this article, then please subscribe to ourYouTube Channelfor WordPress video tutorials. You can also find us onTwitterand Facebook.



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How To Get More Followers On Instagram: 22 Tips To Try

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Are you looking to get more followers on Instagram, but dont know where to start?

There are many ways to increase your followers on Instagram some people buy them or boost posts, but these tactics only work temporarily, and can backfire over time.

Instagram has become the go-to social media network for sharing photos and videos with more than 2 billion active users today.

As a result, Instagram marketing and having a high follower count can boost exposure and visibility for businesses looking to reach their target audience.

Here are 22 strategies to get more followers on Instagram without breaking the bank. From increasing likes to posting high-quality images, all of these tips are tried and tested:

1. Have A Plan & Create A Content Calendar Full Of Great Ideas

We usually focus on ideas, delivery, and optimization when we create great content.

It should be no different when we share photos and videos on a business or brands Instagram account.

Its important to take time to brainstorm engaging content ideas that align with seasons, holidays, your business upcoming events, and (most importantly) your overall traffic and sales goals.

Although, you can still be flexible and post spontaneously as ideas come to you.

But having a library of ideas and a (tentative) schedule will keep you ahead of the game instead of scrambling for something to post.

And depending on your business, you could post several times a day or several times a week.

So, make an Instagram content plan and stick to it.

2. Only Post Well-Composed Images & Videos

Businesses should only use high-quality photos and videos when posting to Instagram.

By high-quality (I mean crystal-clear) unpixellated shots. Instagram, above all else, is a visual platform.

Businesses cant post blurry photos or images that have part of the image cut off.

Of course, it doesnt need to be to a National Geographic standard. It just needs to be in focus.

Low-quality content wont get engagement and might even cost you some followers.

3. Experiment With Different Filters & Dimensions

Just because youre a business doesnt mean you cant have fun with filters and use different dimensions.

In fact, you should use filters on your content.

The more creative and original your photos are, the more likely people will share and follow your account.

You could also download photo editing apps to touch up your photos.

When it comes to dimensions, dont feel relegated to the square use the landscape and portrait options.

4. Use Instagram Analytics To Feed Your Persona Research

With an Instagram business account (which is free), youll have access to analytics that shows when your audience is most active.

Use that data to optimize your posting schedule.

Instagram also gives you insights into your audiences age, gender, and location breakdown, which can be a starting point for your customer persona research.

5. Tag People In Your Photos Who Interact With Your Brand

Another way to be discovered by people who arent following you is to tag relevant accounts so that you show up in their tagged feed.

If you own a fitness studio, you could take a group shot after a Body Pump class and tag every person in the photo. Then itll populate all their tagged feeds.

Their followers will see the post and discover your studio.

But this strategy also applies to other brand and business accounts.

If you can share the spotlight and tag others, do so. Itll circle back to bring you more Instagram followers and leads.

6. Optimize Your Instagram Bio With Branded Hashtags & CTAs

Your Insta bio should be used to feature branded hashtags, a link, and a call-to-action, which is crucial when looking for new Instagram users.

This section lets users discover who you or your brand are and whether they will follow you.

But dont sound desperate or come across as spammy.

You want to let users know who you are and why they should follow you.

Make sure this section is updated when needed.

7. Ask Questions In Your Posts & Include CTAs

At the end of each post, include a clear call-to-action or a question to boost engagement.

CTAs include things like:

  • Learn more link in bio!
  • Double tap if you want to see more videos like this!
  • Follow us so youll never miss an update.

You can also post questions. This will help keep your audience engaged, show that you care what your audience wants to see, and give your ideas for what to post in the future.

8. Add A Link To Instagram To Your Website & Email

Make sure existing clients and customers find your Instagram by adding an icon to your social links or embedding Instagram content on your site.

You can also link to your brands Instagram account from your email signature.

And use a plugin to feed your latest Instagram posts directly to your website.

This can be a great way to promote your new account to people who regularly visit your site, building your following of clients.

9. Cross-Post Your Instagram Content to Facebook & Twitter

Cross-posting Instagram content to Facebook and Twitter can drive users back to your Instagram profile.

Users who didnt know youre on Instagram and following you on other platforms will also discover that youre on Instagram since the post will note it was shared from Instagram.

You can adjust your settings for every post to cross-post automatically, or you can do it manually for select posts.

10. Run Contests & Campaigns To Increase Brand Reach

Once youve started growing a follower base, you can hold contests and campaigns that can attract more users to your page.

For example, you can drive traffic to your website or sell your product by running an inspiring Instagram contest.

You can either ask users to like, comment, use a specific hashtag, or ask your followers to tag a friend.

When you ask users to tag a friend, it exposes your brand and page to more Instagram users online.

It is an effective way to increase your brand awareness and reach and a key hack to get more Instagram followers.

11. Look At What Your Competitors Are Doing

Another best practice for how to get followers on Instagram is to look at what your competitors are doing and learn from it.

Researching their accounts might reveal hashtags you didnt think of, influencers you have yet to reach out to, or other strategies that can inform your own.

Also, note which of their posts are performing the best that can serve as another clue as to what can work on your account.

12. Interact Across Instagram (Follow, Like & Comment On Other Posts)

Strategically engage with users who will potentially like your profile.

Practically, that means interacting with potential customers and brand allies by liking, following, and thoughtfully commenting on their posts.

Start with your hashtags: Click on your frequently used, relevant hashtags to discover others posting similar content.

Another good practice is interacting with those who are already following you. You should follow them back and like their content.

The more you engage, the more youll show up in others feeds and get noticed.

Plus, it shows youre an authentic, real account who believes in reciprocity!

13. Dont Use Too Much Text In Your Photos

In general, you want to save the words for your captions. People go to Instagram for visual content.

So, posting a lot of text in an image is outside the norm.

A short, positive quote or statement is excellent but only attempts to fit a partial product description or long message in the image.

If youre looking for ways to add text to photos, Canva is a free tool that comes in handy.

14. Never Include Logos & Watermarks On Your Images

Stamping your logo onto your Instagram post disrupts your content and users experience.

People dont expect to see logos or watermarks on Instagram posts. While its not advised to put a logo on your content, you can include branding.

For example, if youre a B2B company posting a behind-the-scenes shot of your employees, have them wear shirts with your logo.

Or, if youre a fashion retailer, you could occasionally include a strategically placed bag in a photo with your stores name.

Keep it subtle, or youll risk being unfollowed.

15. Use The Right Hashtags To Capture New Audiences

Using hashtags on Instagram will get you in front of new audiences searching for the type of content youre posting, whether theyre following you or not.

If you have a local business, make sure to include local hashtags, as well.

Take the time to research hashtags and find the best ones for your particular content.

Its easy to identify which hashtags get the most traction.

When you start typing # and your word, Instagram shows how many posts have been done around that word.

Hashtagify.me is also an excellent tool for finding hashtags that are getting much traction.

You can type in your primary hashtag, which will show you its reach, related hashtags and their reach, all the hashtags related to those, and so on.

How Many Hashtags Should I Add To An Instagram Post?

Its common to stick to five to seven to avoid looking spammy. But you can add up to 30 hashtags.

Where Should I Add The Hashtags On An Instagram Post?

You can add them directly to the post or in a separate comment immediately after posting its an aesthetic choice.

Some users prefer to add single periods separated by line breaks after their caption and then add hashtags.

Whatever you choose to do is fine, but keep it consistent across posts, so you have a streamlined, professional look.

16. Use Geotags To Reach Local Audiences

Another way to get found in by users who arent already following you is to geotag your content but not necessarily with your store location.

Try using your city or a nearby (relevant) landmark that gets many searches.

When people are searching for that nearby location, they can now come across your content.

If your content is doing exceptionally well, it can even be featured at the top of the search.

17. Only Add Links To Your Bio

Any link you include in an Instagram post will not turn into a clickable link instead, it will just serve as an annoying and lousy experience as your audience tries (and fails) to open it.

Rather than including an unclickable link, direct people to click the link in your bio.

They can easily click that and head to your site to check out all you have to offer.

Be sure to put your link in the link section when you edit your bio, and mention that in your post.

And, because space is limited, use a link shortener like Bit.ly to save room.

You can optimize the link further by customizing it, so its not a random string of characters but a meaningful word or two.

18. Tag Products In Images & Videos To Drive Conversions

Take advantage of Instagrams tagging feature if youre selling a product.

Businesses can tag photos or videos with product links.

To use this feature, you must have a business page on Facebook complete with a product catalog.

Its a great user experience for users, and its a huge win for businesses looking to drive conversions seamlessly.

19. Create A Branded Hashtag For Your Events

Create a branded hashtag for your next event.

It will give your brand exposure and curate a unique stream of all the content from your event and allow others to connect and engage with your brand and other people at the event.

Leading up to the event, you can use your branded hashtag to promote the event, and after the fact, you can use it to post follow-up content.

20. Repost When You Get Tagged To Showcase Positive Reviews

Whenever a user tags your business or brand, get extra traction from it by reposting it directly to your feed.

Showcasing positive reviews and mentions is a great use of Instagram for business.

Make sure to reach out to the user and thank them for their post and ask if you can have permission to repost it (Instagrams terms of use note that you should obtain written permission to repost a users content).

Most likely, the user will agree.

You can repost manually or use an app like Repost for Instagram.

Either way, remember to credit the original poster in the caption and tag them in the photo.

21. Use Instagram Ads To Get In Front Of Your Audience

Consider devoting ad spend to promoting your Instagram profile.

You can create effective carousel ads through Facebooks Power Editor and promote your content.

If youre running a specific contest or marketing campaign, you can use Facebook advertising to push the content in front of more audiences.

With the ability to target your customers based on their interests and behaviors in Power Editor, you can ensure that your posts will be viewed by Instagram users who will be interested in your business.

While some of these strategies may work better than others, find the ones that work well with your business or yourself.

22. Get Your Account Verified

Getting verified on Instagram (or any other social media platform) never hurts your engagement.

The little blue tick gives your brand credibility, trust, and authenticity.

While only some will qualify for Instagram verification, its something to strive for.

Getting verified is one more way to stand out from your competition and deliver a trust signal that your business is real.

To be considered, your account must be:

  • Authentic (you must prove you are, in fact, the brand or business you claim to be).
  • Unique (only one account per brand can exist).
  • Public.
  • Complete (with a bio, profile photo, and at least one post).
  • Notable (Instagram must deem your brand well-known and highly searched for).

Final Takeaways

If you want more followers on Instagram right now, take advantage of these tips.

Make sure you utilize Instagram analytics, research your hashtags, post high-quality images, and create engaging copy and CTA.

If you use these tips as a guide, youll set yourself up for success in meeting your Instagram goals.

More Resources:


Featured Image: SPF/Shutterstock

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How to Hide Blocks from Specific Users in WordPress Editor

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Are you looking for a way to hide certain WordPress blocks from a user role?

The WordPress content editor offers a lot of flexibility in creating content using blocks. However, you may want to disable some blocks for different user roles. This is helpful if you run a multi-author website or don’t want others to access specific blocks.

In this article, we’ll show you how to hide blocks from specific users in the WordPress content editor.

Why Hide Blocks from Specific Users in the Content Editor?

WordPress blocks are content elements you add to your blog post or page. You can add blocks for images, videos, paragraphs, galleries, and more. Many WordPress plugins also add blocks to the content editor.

Since each block lets you edit your article or landing page, it is a good idea to hide or disable some of the blocks based on WordPress user roles. This way, your website content will remain consistent and won’t have unwanted blocks and layouts.

Let’s say you have a multi-author website. You can hide the tables block in the WordPress content editor for author and contributor user roles. This helps streamline your editorial workflow.

Similarly, you can also prevent different user roles from using blocks added by different plugins.

For instance, WPForms lets you embed forms in the content editor using the WPForms block. Stopping other users from accessing the block can help you stay in control and only display forms where you think is necessary.

That said, let’s see how to hide or disable blocks for specific users in WordPress.

Hiding Blocks for Specific Users in WordPress Editor

The best way to hide blocks based on user roles is by using the PublishPress Blocks plugin. It gives you more control over the WordPress block editor and adds more blocks like an image slider, search bar, pricing table, and more.

First, you’ll need to install and activate the PublishPress Blocks plugin. If you need help, then please see our guide on how to install a WordPress plugin.

Upon activation, you can head to the Blocks item in your WordPress dashboard and click on the ‘License’ tab.

Add PublishPress blocks license key

Next, you can enter your license key and click the ‘Activate License’ button. You can find the license key in your PublishPress account area.

After that, head to the ‘Block Access’ tab in the plugin. Here, you can choose a user profile from the dropdown menu at the top.

Choose user profile to hide blocks

To hide any WordPress block from the selected user role, simply click the toggle to disable it.

For example, in the image below, we’ll disable the ‘table’ and ‘quote’ blocks for any user iwth the Author role.

Click the toggle to disable blocks

Don’t forget to click the ‘Save Block Access’ button when you’re done.

That’s it! You’ve successfully disabled the WordPress block for a user role on your website. Now, you can repeat this to hide blocks for other user roles.

We hope this article helped you learn how to hide blocks from specific users in WordPress editor. You may also want to see our guide on how to increase your blog traffic, and our comparison of the best-managed WordPress hosting.

If you liked this article, then please subscribe to ourYouTube Channelfor WordPress video tutorials. You can also find us onTwitterand Facebook.

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Google Tag Manager: A GA4 Beginners Guide

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Learning a new skill, like Google Analytics 4, is intimidating. Add to this the fact that theres a looming deadline, and you cant afford to be dragging your feet on getting started.

Im sharing an easy-to-follow beginners guide for setting up GA4 using Google Tag Manager to get you up and running.

In it, well take a look at how Google Tag Manager works, followed by an easy five-step GA4 setup tutorial with pictures.

Google Tag Manager Defined

Google Tag Manager (GTM) is a free tag management solution that allows you to add and edit segments of code (tags) that collect and send data to Google Analytics.

For example, back in the day, marketers would receive a segment of code from a third-party vendor like Facebook Ads.

This code would collect and send information about how users from Facebook Ads engaged with the site back to Facebook.

Site owners and marketers relied heavily on developers to install the code directly on the website.

But if we use Google Tag Manager, all we need to do is place one snippet of code on the website, and that container acts as a middleman between your site and third-party vendors.

Any tags we need to add or edit can be adjusted from within the GTM interface.

Aside from ease of use, the major benefit is condensed code and a much faster site.

Difference Between Google Tag Manager And Google Analytics

Google Tag Manager (GTM) and Google Analytics (GA) are completely different tools that work together to get you the data you need to make smart marketing decisions.

Google Tag Manager is used for storing and managing the code it is literally a container.

There are no reporting features and no option to analyze data within the tag manager.

Google Analytics is used for data analysis.

All reporting user reports, conversions and engagement, sales, etc. can be viewed within Google Analytics.

To understand why you need GTM in addition to Google Analytics, you need to know how GA gets the data you see in reports.

Google Analytics can report on traffic acquisition and user interactions, thanks to the help of a tracking code technically a GA Javascript code snippet or gtag.js.

When an interaction occurs on your site a pageview, for example the Javascript snippet tells Google Analytics.

Getting Started With Google Tag Manager

At a high level, the main steps to getting started with Google Tag Manager are creating an account, installing the container on your website, and adding tags (like the GA4 configuration tag) to collect and send the information you need.

Below, we will walk through each step for getting started with Google Tag Manager.

Consider Account Management

First, youll need to decide how account management will be handled.

Should someone change roles or leave your organization, you want to retain the work put into developing your analytics.

It is best practice to create the Tag Manager account using the login credentials of the person managing the account in the long term (most likely the website owner).

Tip for managing client accounts: If a client cannot create a Tag Manager account themselves, hop on a video call where you can control their screen and walk through each step.

After creating a Tag Manager account, you can add users and set permissions within the Adminscreen in the top navigation.

Create A Google Tag Manager Account

Below are instructions for creating a Google Tag Manager account. This will take approximately three minutes.

Login to Tag Manager (Tag Manager tends to work best in Chrome) and click Create an account.

Enter an account name; this is commonly the organizations name.

A Tag Manager account represents the organizations topmost level, meaning only one account is needed per company.

A company with multiple websites with separate revenue channels can create separate containers under the same GTM account.

Select a Country and whether or not youd like to share data to improve Google products.

Enter a Container Name. Choose a descriptive container name for internal use, most often the site URL or name of the app.

Select the Target Platform. Are you creating an account for a website (Web), app (iOS, Android), AMP, or Server?

Your final screen will look similar to the example below. Click Create.

Screenshot from Google Tag Manager, October 2022Create a GTM Account screenshot of required fields.

After this screen, you will be prompted to install your new GTM code. Click OK to clear this dialog, or follow the install directions.

After closing out of the snippet dialog box, you will be on the workspace screen, where you will be creating your marketing tags and triggers.

Install Google Tag Manager On Your Website

If you close the web container installation dialog box, you can find instructions to install Google Tag Manager within the Admin tab.

Instructions for installation will look like this:

GTM Container Snippet Screenshot ExampleScreenshot from Google Tag Manager, October 2022GTM Container Snippet Screenshot Example

Examining the container code will help you understand how Google Tag Manager works.

In the first part, highlighted in yellow, you will see <script>.

This loads your GTM container on your page. It also tells your site that the page can continue loading while Google is doing its magic.

You will see a no-script tag in the second part, highlighted in yellow.

This no-script tag is your backup.

It tells the browser to render an iframe version of the GTM Container to the page, allowing you to still track users when JavaScript is disabled.

A common question while installing the GTM container is: Does placement really matter as long as it is in the <head> section?

The answer is yes; the placement of the GTM container really does matter.

Google Tag Manager is not dependent on any plugins; it runs in raw JavaScript.

Placing the container snippet as high in the <head> as possible improves accuracy.

Placing the snippet lower on your page may result in incorrect data.

And dont skip out on the second part; it needs to be placed directly after your <body> tag.

If you plan on using GTM to verify Google Search Console, you will need both tags placed as Google recommends; otherwise, verification will fail.

Tip for managing client accounts: When multiple marketing agencies have worked on a site, there tend to be numerous marketing tags. You can check for extra tags using Google Tag Assistant (legacy). Remove any additional tags on the site because deploying tags twice will cause inaccurate data.

Setting Up Google Analytics 4 With GTM: Step-By-Step

Google Tag Manager makes setting up Google Analytics 4 easy. There are only three steps: creating a trigger, creating a tag, and testing your setup.

The entire process will take less than five minutes to complete.

Please note: If you have not installed GTM on your website yet, scroll up and complete the section above titled Getting Started With GTM.

1. Create GA4 Trigger In GTM

The trigger you create in GTM tells the tag (segment of code) under which circumstances to collect the data.

To create a trigger, open your Google Tag Manager account and click Triggersin the left-hand navigation.

Then hit the blue New button to create a new trigger.

Name your Trigger: Page View All.

Click within the Trigger Configuration box and choose Page View as the trigger type in the right-hand menu. You want this trigger to fire on All Page Views.

Your final screen will look like the screenshot below. Click Save.

GA4 Trigger Configuration screenshot exampleScreenshot from Google Tag Manager, October 2022GA4 Trigger Configuration screenshot example

Step 1 is complete! You have created a rule that tells Google Tag Manager to deploy tags associated with the Page View All triggerwhen a page (any and all pages) on your website is viewed.

2. Create GA4 Tag In GTM

To send this information to GA4, we need to create a tag telling GTM what to do with the page-view data it captures.

To create a tag, open Tags in the left-hand navigation and click the blue Newbutton.

Name your tag GA4 Config.

Click within the Tag Configuration box and select Google Analytics: GA4 Configurationfrom the right-side menu under featured tag types, highlighted in the example below.

GA4 GTM Tag Configuration screenshot exampleScreenshot from Google Tag Manager, October 2022GA4 GTM Tag Configuration screenshot example

Enter your GA4 Measurement ID.

Click within the Triggering box and select the trigger you made in the previous step, Page View All trigger.

Your completed GA4 configuration tag will look like the image below. Click Save.

Completed GA4 Configuration in GTM screenshot exampleScreenshot from Google Tag Manager, October 2022Completed GA4 Configuration in GTM screenshot example

Where To Find GA4 Measurement ID

Hold on what is a Measurement ID, and where can I find it?

To find your unique Measurement ID open your GA4 Property. Click the gear icon in the lower left-hand corner to enter the Admin section.

Tip for managing client accounts: If you cannot open the Admin section of the GA4 account, that is because you dont have admin permissions on the account. Remember to set up GA4 under the owners email address, not your own.

Within the Admin section, find the property column and open Data Streams.

Finding GA4 Measurement ID screenshot exampleScreenshot from Google Tag Manager, October 2022Finding GA4 Measurement ID screenshot example

Select your data stream, and you will see the associated Measurement ID in the top right corner; it will look like G-A2ABC2ABCD.

Create a GTM Account screenshot of required fields.Screenshot from Google Tag Manager, October 2022Create a GTM Account screenshot of required fields.

3. Publishing A GTM Container

After you have added the Page View All Pages trigger and GA4 Configuration tag, you need to publish your container to make the additions live.

To publish a container, click the blue button Submit in the top right corner of the Google Tag Manager Workspace.

Publishing a GTM ContainerScreenshot from Google Tag Manager, October 2022Publishing a GTM Container

4. Testing GA4 Configuration In GTM

Data can take a day or more to start showing up in GA4.

To test your setup, click Previewwithin Tag Manager, enter your websites URL, and click Connect.

Your site will open in another tab, and you should see that the GA4 Config tag has fired.

Click on the fired GA4 Config tag and ensure that you are sending the page-view event to the correct GA4 account by double-checking the Measurement ID.

Testing the GA4 configurationScreenshot from Google Tag Manager, October 2022Testing the GA4 configuration

GA4 Events

Hooray! You have successfully added the GA4 configuration tag to your website.

This one tag (GA4 configuration tag) will set Google Analytics cookies for your property and automatically send some events to your analytics account.

Automatically collected events are easy to toggle on and off within the Google Analytics 4 interface.

Because this is a beginners guide, we will be focusing on best practices and terminology to help you use the different types of GA4 events available.

Creating An Analytics Strategy And Implementation Plan

The best practice is to have an analytics strategy and tag implementation plan.

I promise creating this plan is not as complicated as it sounds.

Sit down with the marketing team, content team, and decision-makers at your company to have a conversation about what information you need to collect.

If you dont know what information you need to collect, start by creating an SEO goal pyramid.

Google Tag Manager: A GA4 Beginners GuideScreenshot from Ahrefs, October 2022Google Tag Manager: A GA4 Beginners Guide

In short, you will define your overall SEO goal, what performance goals will get you closer to achieving this goal, and which process goals are 100% within your control.

What events do you need to track on your website to measure whether you are achieving the goals you mapped out above?

Now, identify all the tags you have deployed on your site (I use a spreadsheet for this step). If this is a brand-new GTM account, you wont have any yet, and thats ok!

Taking the time to complete an SEO goal pyramid and mapping out your event tags will ensure that you cover everything you need to make smart marketing decisions.

Understanding The Types Of Events Available

There are three basic types of events youll work with in Google Analytics 4 and GTM: automatically collected events, enhanced measurement events, and custom events.

Below you will learn what types of events fall under each category.

  • Automatically Collected Events are collected well, automatically; you will not need to do anything extra to collect a users first visit, page views, or session start.
  • Enhanced Measurement provides events you can toggle on and off within Google Analytics 4 web stream details.
Google Tag Manager: A GA4 Beginners GuideScreenshot from Google Analytics 4, October 2022Google Tag Manager: A GA4 Beginners Guide

No code changes are required to capture scroll events, outbound clicks, site search information, video engagement, and file downloads.

  • Custom Events can measure anything thats not automatically collected or a recommended event.

In GA4, custom dimensions are limited to 50 event-scoped and 25 user-scoped custom dimensions.

Final Thoughts

This beginners guide to Google Tag Manager and GA4 merely scratches the surface of what analytics can do for your company.

Even if youre not a developer, I highly recommend reading Google Tag Managers Developer Guide.

More Resources:


Featured Image: Merkushev Vasiliy/Shutterstock

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