Connect with us

Blog

How to Add Rotating Testimonials in WordPress (3 Ways)

Published

on


Do you want to add rotating testimonials to your WordPress website?

Testimonials are a great way to show social proof and boost your credibility. That’s why so many online businesses proudly display customer testimonials across their websites.

In this article, we’ll show you how to easily add rotating testimonials in WordPress.

How to add rotating testimonials in WordPress

Why Add Rotating Testimonials to WordPress?

Many businesses use rotating testimonials to help them win new customers, get more sales and signups to their email list, and more.

If you’re running an online store, then testimonials are a powerful form of social proof that can help turn visitors into customers, and boost your conversion rates.

A rotating testimonials sectionA rotating testimonials section

When it comes to social proof, positive reviews from multiple people are far more credible than a single five-star review. With that in mind, rotating testimonials are a great way to show lots of positive comments in a small space.

Rotating testimonials also add some animation to your WordPress website, which can make your site more eye-catching and engaging.

Positive reviews for WPFormsPositive reviews for WPForms

With that said, let’s see how you can add rotating testimonials to WordPress. Simply use the quick links below to jump to the method you want to use.

Method 1. Adding Rotating Testimonials to WordPress Using WP Testimonials Rotator (Quick and Simple)

If you want to create a simple rotating testimonials section, then you can use a free plugin such as WP Testimonials Rotator.

The first thing you need to do is install and activate the plugin. For more details, see our step-by-step guide on how to install a WordPress plugin.

Upon activation, go to WP Testimonials » Add New in your WordPress dashboard.

Adding a new testimonial using a free pluginAdding a new testimonial using a free plugin

To get started, type in the title that will appear above the testimonial quote.

You can then add the testimonial in the main text editor.

Adding social proof to your WordPress websiteAdding social proof to your WordPress website

To help organize your testimonials, you may want to add some categories, in the same way that you add categories and subcategories in WordPress.

After that, scroll to the ‘Testimonial Details’ box and add information such as the person’s name, job title, and company.

How to add a positive customer review to WordPressHow to add a positive customer review to WordPress

You can also add a featured image, which will appear above the testimonial title. For example, you might use the person’s headshot or the product logo.

When you’re happy with the information you’ve entered, click on ‘Publish’ to make it live.

You can now add more testimonials by repeating the same process described above. Once you’ve created all your customer testimonials, it’s time to show them on your website.

Simply open up the post or page where you want to add your rotating testimonials. Then, click the ‘Plus’ icon to open the WordPress block editor. You can then type in ‘Shortcode’ and select the right block when it appears.

Adding a shortcode block in WordPressAdding a shortcode block in WordPress

After that, you’ll need to add the following shortcode to the box: [sp_testimonials_slider]

Then, click the ‘Update’ or ‘Publish’ button to save your changes.

Now your visitors can see all your positive customer testimonials. These testimonials will automatically rotate after each one displays for a few seconds.

A rotating customer testimonial created using a free pluginA rotating customer testimonial created using a free plugin

Method 2. Adding Custom Rotating Testimonials to WordPress Using SeedProd (More Customizable)

If you want to create a beautiful, fully-customizable testimonials section, then we recommend using a page builder plugin.

SeedProd is one of the best drag and drop WordPress page builder in the market used by over 1 million websites.

It comes with ready-made blocks and more than 180 templates that allow you to create custom pages in WordPress and easily add rotating testimonials to your website.

First, just install and activate the plugin. For more details, see our beginner’s guide on how to install a WordPress plugin.

Note: There is a free version of SeedProd available, but we’ll be using the Pro version since it has a ready-made testimonial block. It also integrates with all of the best email marketing services you may already be using to promote your products and services.

Upon activation, you need to visit SeedProd » Settings and enter your license key.

Entering your SeedProd licenseEntering your SeedProd license

You can find this information under your account on the SeedProd website. After entering the key, click on the ‘Verify Key’ button.

After that, go to SeedProd » Pages and then click on the ‘Add New Landing Page’ button.

Creating a new page layout using SeedProdCreating a new page layout using SeedProd

On the next screen, you’ll be asked to choose a template. SeedProd has dozens of professionally designed templates organized into different campaign types such as ‘lead,’ ‘squeeze,’ and ‘coming soon.’ 

To choose a template, hover over it and then click the ‘Checkmark’ icon.

Choosing a professionally-designed SeedProd templateChoosing a professionally-designed SeedProd template

If you want to start from scratch, then SeedProd also has a blank template that you can use. We’ll be using the ‘Juicy Sales Page’ template in all our images, but you can use any design you want.

Next, go ahead and type in a name for the custom page. SeedProd will automatically create a URL based on the page’s title, but you can change this URL to anything you want.

Creating an SEO-friendly URLCreating an SEO-friendly URL

A descriptive URL will help search engines understand what the page is about, so they can show it to the right users. With that in mind, you may want to add some relevant keywords to the URL.

For more information, please see our guide on how to do keyword research for your WordPress blog.

After entering this information, click on the ‘Save and Start Editing the Page’ button.

This will load the SeedProd page builder interface.

The SeedProd page builder pluginThe SeedProd page builder plugin

It is a simple drag-and-drop builder that shows a live preview of your page to the right. You will also see block settings on the left.

The left-hand menu has blocks that you can add to your page using drag and drop.

First, we’ll add a customer testimonial block. Simply drag the ‘Testimonials’ block onto the page where you want it to appear.

The ready-made testimonial blockThe ready-made testimonial block

You can now customize the testimonial by adding images, changing the text, adding the customer’s name, and more.

To make these changes, simply click to select the testimonials block and then use the settings in the left-hand menu.

Configuring the SeedProd testimonials blockConfiguring the SeedProd testimonials block

To create a rotating section, you’ll need to create two or more testimonials by clicking the ‘Add Testimonial’ button.

You can then customize the testimonial. For example, you can type the quote into the text editor or upload an image.

Adding more testimonials to your page layout Adding more testimonials to your page layout

Next, you can change how the rotating testimonials will look and act, by clicking on ‘Carousel Settings’ to expand that section.

Here you can change the color scheme, the slider speed, and whether the slider will scroll through the different customer testimonials automatically.

Configuring the rotating testimonials carouselConfiguring the rotating testimonials carousel

You can continue to customize the page by adding more blocks and changing the settings in the left-hand menu.

When you’ve finished customizing your page, it’s time to publish it by clicking the dropdown arrow next to ‘Save’ and then selecting the ‘Publish’ option. 

A rotating testimonial with a unique layoutA rotating testimonial with a unique layout

Now if you visit your WordPress blog or website, you’ll see the page with your rotating testimonial live.

Method 3. Adding Rotating Social Media Testimonials to WordPress Using Smash Balloon

If your users are already leaving fantastic reviews on Facebook and Twitter, then you can create a testimonials section using a social media plugin.

Smash Balloon is one of the best WordPress testimonial plugins in the market and supports all of the major social networks. This means you don’t have to copy and paste new testimonials to your WordPress website since they’ll show up automatically.

The Smash Balloon testimonials pluginThe Smash Balloon testimonials plugin

For example, Smash Balloon’s Facebook Social Reviews Feed lets you display reviews from your Facebook Page on your site. Visitors can see that these reviews come from real Facebook users, which makes them more credible.

Setting up your social networks is simple, and if you want to add rotating Twitter testimonials to your site, then see our guide on how to embed tweets in WordPress. For Facebook, see our guide on how to create a custom Facebook feed.

Once you activate, set up, and connect your social media accounts, your social media testimonials will update automatically every time you get a new review. This can save you a lot of time and effort, and is a great way to keep your website fresh.

Smash Balloon also has plenty of options for filtering and moderating which reviews show up on your website, so you still have complete control.

Configuring your Facebook feed with Smash BalloonConfiguring your Facebook feed with Smash Balloon

We hope this article helped you add rotating testimonials to your WordPress website. You may also want to see our expert picks of the best virtual business phone number apps and our beginner’s guide on how to run a giveaway in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



Source

Advertisement

Blog

Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company

Published

on


Mozilla, publishers of Firefox, acquired the team behind AI-based workplace collaboration product Pulse, announcing that they will work on Mozilla’s growing portfolio of products.

Pulse Team

The Pulse workplace collaboration product helped teams collaborate better by automatically managing their Slack presence, creating “focus times” that allow users to work without interruption, and display color-coded do no disturb notices when team members were in meetings.

Pulse was a product created specifically for today’s hybrid workplaces.

According to the archived Pulse page:

Adjusts with your work hours
Pulse puts an end to the ‘Always On’ culture by helping manage your team’s expectations around your availability — so teammates know when is best to connect with you and respect your boundaries.

Pulse uses AI to automatically display when you enter a focused state so your teammates know not to disturb.

You can also set calendar rules which change your status to show you’re focusing during blocked focus time or events marked as focus.”

The announcement did not hint at the future direction the new team will take within Mozilla.

However the fact that Pulse was a workplace collaboration product is notable.

It makes for interesting speculation that the acquisition may help Mozilla to begin introducing business-oriented products.

The quality that sets Mozilla apart from other companies is their commitment to creating products that don’t spy on or turn their users into a product to resell to marketers.

Free is increasingly common. Any product that can deliver quality at a free or near-free price and also respect user privacy would be increasing their value over more established products from companies like Google or Microsoft.

Google rapidly grew their email product by offering staggering amounts of storage space for free. Mozilla is doing with privacy what Google did with free, using it as a value-add that other companies do not offer.

And that edge is what makes the Pulse acquisition interesting because their machine learning expertise can be used to build privacy-forward consumer (and maybe business) products.

Ethical Machine Learning

The Pulse service used machine learning to help learn a user’s work patterns but in a way that respected their privacy, what Mozilla referred to as “applied ethical machine learning.”

According to Mozilla:

“Machine learning (ML) has become a powerful driver of product experience. At its best, it helps all of us to have better, richer experiences across the web.

Building ML models to drive these experiences requires data on people’s preferences, behaviors, and actions online, and that’s why Mozilla has taken a very cautious approach in applying ML in our own product experiences.

It is possible to build machine learning models that act in service of the people on the internet, transparently, respectful of privacy, and built from the start with a focus on equity and inclusion.”

First Project Announced

The first project the team will work on is improving Mozilla’s social sharing app called, Pocket.

Pocket is an app for saving content as well as sharing it with others. The app is available on a mobile device or desktop.

The author of the Mozilla announcement is Chief Product Officer, Steve Teixeira. He was hired by Mozilla in August 2022. Steve formerly worked at Twitter as Vice President of Product for their Machine Learning and Data platforms, and before that led the infrastructure Product Management, Design and Research team at Facebook.

Mozilla Chief Product Officer, Steve Teixeira, wrote:

“I’m particularly excited to enhance our machine learning capabilities, including personalization, in Pocket, a fantastic product that has only just scratched the surface of its ultimate potential.”

Mozilla offered no hint of future products beyond working on Pocket. They only published that they are looking forward to adding the Pulse team’s expertise to their growing suite of products.

Teixeira wrote:

“We are energized by the chance to work together, and I can’t wait to see what we build.”

It will be very interesting to see what Mozilla comes up with with the team acquired with Pulse.

Read the official announcement:

Pulse Joins the Mozilla Family to Help Develop a New Approach to Machine Learning

Featured image by Shutterstock/Kateryna Onyshchuk

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘mozilla-acquires-pulse-a-hybrid-workplace-collaboration-company’,
content_category: ‘trends-digital news’
});
}
});



Source
[sibwp_form id=1]

Continue Reading

Blog

How to Use WordPress Recovery Mode (2 Ways)

Published

on


Do you want to use WordPress recovery mode to fix an error on your website?

The recovery mode feature was introduced in WordPress 5.2, and it allows you to easily to fix fatal errors on your site that can make WordPress’s backend or frontend inaccessible.

In this article, we will show you how to use recovery mode in WordPress.

How to Use Recovery Mode in WordPress

What is WordPress Recovery Mode

If you’re encountering a WordPress error that’s preventing you from logging into your website, then WordPress will automatically shift into recovery mode.

Recovery mode allows you to access your WordPress admin dashboard by sending a link to your administration email. This email contains details about the error that’s preventing users from accessing their WordPress website.

You can use the link to access your admin dashboard and fix the issue.

For example, your WordPress site may show you a critical error and blocks you from logging into your dashboard.

This is when you can use the WordPress recovery mode feature to regain access. Let’s see how you can use the WordPress recovery mode.

Method 1. Using Recovery Mode Through The Email Link

If a WordPress plugin or theme causes an error, then recovery mode can be used to fix it.

You might see a plain white screen when trying to access your account. Sometimes, a message is also shown on the screen.

Site is experiencing technical difficultiesSite is experiencing technical difficulties

If that is the case, immediately log in to your administrator email account. Keep in mind to check the inbox of the email address that you provided as the administrator email address to WordPress.

You will receive an email to your WordPress email address that will inform you about the specific error on your website. If WordPress can determine the cause of the outage, this email will have that information.

For example, if there is a file corrupted in your theme directory or a plugin incompatibility, WordPress may be able to tell.

The email will also give you a link to access your WordPress admin dashboard.

Email from WordPress about technical problem in your siteEmail from WordPress about technical problem in your site

Simply click the provided link, and you will be taken to the WordPress admin area. Here, you will see a banner telling you that Recover Mode has been initalized.

You can then log in as normal.

log into your accountlog into your account

Once in your admin panel, you can deactivate the theme or plugin that’s causing the issue.

Simply go to Plugins » All Plugins and then click the ‘Deactivate’ link under the right one.

Deactivate the faulty pluginDeactivate the faulty plugin

If the email sent by WordPress did not specify the plugin or theme that’s causing the error, then you should deactivate all the plugins. After that, try logging into your account.

You can figure out the faulty plugin by then activating the plugins one by one. Once you find the faulty plugin that’s causing the issue, you can find an alternative plugin for it or get support from the plugin developers.

Recovery mode dashboardRecovery mode dashboard

If for some reason your website is showing a plain white screen but you haven’t received any email from WordPress, then you can try method 2 to use recovery mode.

You can use this method to access recovery mode without any email link. You can simply create a WordPress recovery mode link by following the link below to access recovery mode.

example.com/wp-login.php?action=entered_recovery_mode

All you have to do is replace example.com with your own site’s domain name.

Recovery mode URLRecovery mode URL

This URL will take you to your WordPress admin area where you’ll be asked to log in.

Here you will see an alert that you are logging into Recovery Mode.

log into your accountlog into your account

Now you can fix any error on your site.

Keep in mind that if you use this method to manually access the Recovery Mode login page, WordPress won’t locate the plugin or theme that’s causing the error itself. You will need to do some work to figure that out on your own.

You can start by simply changing your theme or deactivating all your plugins. This should fix whatever error was occurring and you will be able to access your WordPress website.

From there, you can reactivate plugins one by one to find the issue, or you can even roll back your theme or WordPress version to an earlier one that wasn’t incompatible.

Bonus: Additional Recovery Mode Options

If you’re not clear about the error on your website that’s preventing you from logging in, then you can also try these two options in recovery mode to solve your problem:

  • Download a site health plugin to diagnose issues
  • Run a malware scan to be sure your site or server hasn’t been compromised

For example, you can install and activate the Health Check & Troubleshooting plugin. For more instructions, see our guide on how to install a plugin in WordPress.

Download a plugin in recovery modeDownload a plugin in recovery mode

Once you activate this plugin, it will perform a number of checks on your WordPress site and will detect common errors that may be causing the fluctuation.

Sometimes, malware on your website may be causing the error. You can use recovery mode to scan your website for malicious code and create a completely secure website. For help, you can check out our ultimate WordPress security guide.

You can also ask your WordPress hosting provider for support. If you’re using a top WordPress hosting company like Hostinger, Bluehost, WPEngine, and SiteGround, then their support team will be able to help you resolve the issue.

That’s it! We hoped you learned how to use recovery mode in WordPress. You may also want t check out our pick of the best WordPress SEO plugins and our tutorial on how to fix the critical error in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.



Source

Continue Reading

Blog

7 Ways To Use Google Trends For SEO & Content Marketing

Published

on


Google Trends is a surprisingly useful tool for keyword research, especially when using advanced search options that are virtually hidden in plain sight.

Explore the different Google Trends menus and options and discover seemingly endless ways to gain more keyword search volume insights.

Learn new ways to unlock the power of one of Google’s most important SEO tools.

The Value Of Google Trends

While Google Trends is accurate, it doesn’t show the amount of traffic in actual numbers.

It shows the numbers of queries made in relative percentages on a scale of zero to 100.

Unlike Google Trends, paid SEO tools provide traffic volume numbers for keywords.

But those numbers are only estimates that are extrapolated from a mix of internet traffic data providers, Google Keyword Planner, scraped search results, and other sources.

The clickstream data usually comes from anonymized traffic data acquired from users of certain pop-up blockers, browser plugins, and some free anti-virus software.

The SEO tools then apply a calculation that corresponds to their best guess of how that data correlates with Google keyword search and traffic volume.

So, even though paid SEO tools provide estimates of keyword traffic, the data presented by Google Trends is based on actual search queries and not guesses.

That’s not to say that Google Trends is better than paid keyword tools. When used together with paid keyword tools, one can obtain a near-accurate idea of true keyword search volume.

There are other functions in Google Trends that can help dial in accurate segmentation of the keyword data that helps to understand what geographic locations are best for promotional efforts and also discover new and trending keywords.

How To Use Google Trends For SEO

1. Get More Accurate Data By Comparing Keywords

Google Trends shows a relative visualization of traffic on a scale of zero to 100.

You can’t really know if the trend is reporting hundreds of keyword searches or thousands because the graph is on a relative scale of zero to one hundred.

However, the relative numbers can have more meaning when they are compared with keywords for which there are known traffic levels from another keyword phrase.

One way to do this is to compare keyword search volume with a keyword whose accurate traffic numbers are already known, for example, from a PPC campaign.

If the keyword volume is especially large for which you don’t have a keyword to compare, there’s another way to find a keyword to use for comparison.

A comparison keyword doesn’t have to be related. It can be in a completely different vertical and could even be the name of a trending celebrity.

The important thing is the general keyword volume data.

Google publishes a Google Trends Daily Trends webpage that shows trending search queries.

What’s useful about this page is that Google provides keyword volumes in numbers, like 100,000+ searches per day, etc.

Example Of How To Pinpoint Search Volume

I’m going to use the search phrase [how to lose weight] as an example of how to use Google Trends to get a close idea of actual search volume.

The way I do it is by using known search volumes and comparing them to the target keyword phrase.

Google provides search volumes on its trending searches page, which can be adjusted for what’s trending in any country.

On this particular day (September 22, 2022), the actress Ana De Armas was trending with 50,000+ searches, and the American ex-football player (keyword phrase [Bret Favre News]) was trending with 20,000+ searches.

Step 1. Find Search Trends For Target Keyword Phrases

The target keyword phrase we’re researching is [how to lose weight].

Below is a screenshot of the one-year trend for the target keyword phrase:

Screenshot from Google Trends, September 2022Screenshot of Google Trends for keyword phrase

As you can see, it’s a fairly stable trend line from September 2021 to September 2022.

Then I added the two keyword phrases for which we have a close search volume count to compare all three, but for a 24-hour time period.

I use a 24-hour time period because the search volume for our comparison keywords is trending for this one day.

Google Trends ComparisonScreenshot from Google Trends, September 2022Google Trends Comparison

Our target keyword phrase, with a red trend line, is right in the middle, in between the keyword phrases [Ana De Armas] (blue) and [Bret Favre News] (yellow).

What the above comparison tells us is that the phrase [how to lose weight] has a keyword volume of more than 20,000+ searches but less than 50,000+ searches.

The relative search volume of [how to lose weight] is 50% of the keyword phrase [Ana De Armas]. 

Because we know that [Ana De Armas] has a search volume of approximately 50,000+ searches on this particular day, and [Bret Favre News] has a search volume of 20,000+ queries on the same day, we can say with reasonable accuracy that the keyword phrase, [how to lose weight] has approximately a daily search volume of around 30,000 on an average day, give or take a few thousand.

The actual numbers could be higher because Google Trends shows the highs and lows at particular points of the day. The total for the day is very likely higher.

The above hack isn’t 100% accurate. But it’s enough to give a strong ballpark idea and can be used to compare with and validate extrapolated data from a paid keyword research tool.

Related: How To Do Keyword Research For SEO

2. Discover Insights From Time-based Trends

There are two general ways to look at the keyword data: stretched across over longer periods of time and shorter time periods.

Long Period Trends

You can set Google Trends to show you the traffic trends stretching back to 2004. This is valuable for showing you the audience trends.

  • Upward Long-Term Trends: If a trend is consistently going up, this means you need to focus energy on creating content for this trend.
  • Downward Long-Term Trends: If the trend line is steadily moving down, then it may be a signal that audience content consumption is changing.

For example, review this five-year trend for [WordPress] the search term, WordPress the software, and WordPress the website:

An image of Google Trends tool showing a five year trend.Screenshot from Google Trends, September 2022An image of Google Trends tool showing a five year trend.

There’s a clear downward trend for WordPress in all three variations.

The downward trend extends to related phrases such as:

  • WordPress themes.
  • WordPress plugin.
  • WordPress hosting.

There are many reasons why search trends go down. It can be that people lost interest, that the interest went somewhere else or that the trend is obsolete.

The digital camera product category is a good example of a downward spiral caused by a product being replaced by something else.

  • The digital camera caused the downturn in searches for traditional analog cameras.
  • The iPhone started the downward spiral of the digital camera.

Knowing which way the wind is blowing could help a content marketer or publisher understand when it’s time to bail on a topic or product category and to pivot to upward-trending ones.

Related: Content Marketing: The Ultimate Beginner’s Guide

3. Related Topics And Queries

Google Trends has two great features, one called Related Topics and the other Related Queries.

Topics

Topics are search queries that share a concept.

Identifying related topics that are trending upwards is useful for learning how an audience or consumer demand is shifting.

This information can, in turn, provide ideas for content generation or new product selections.

According to Google:

Related Topics

Users searching for your term also searched for these topics.

You Can View by the Following Metrics

Top – The most popular topics. Scoring is on a relative scale where a value of 100 is the most commonly searched topic and a value of 50 is a topic searched half as often as the most popular term, and so on.

Rising – Related topics with the biggest increase in search frequency since the last time period.

Results marked “Breakout” had a tremendous increase, probably because these topics are new and had few (if any) prior searches.”

Related Queries

The description of Related Queries is similar to that of the Related Topics.

Top queries are generally the most popular searches. Rising Queries are queries that are becoming popular.

Screenshot of Google Trends Related Queries feature.Screenshot from Google Trends, September 2022Screenshot of Google Trends Related Queries feature.

The data from Rising Queries are great for staying ahead of the competition.

4. Short-Term Trends Can Bring Massive Traffic

Viewing keyword trends in the short view, such as the 90-day or even 30-day view, can reveal valuable insights for capitalizing on rapidly changing search trends.

There is a ton of traffic in Google Discover as well as in Google News.

Google Discover is tied to trending topics related to searches.

Google News is of the moment in terms of current events.

Sites that target either of those traffic channels benefit from knowing what the short-term trends are.

A benefit of viewing short-term trends (30 days and 90 trends) is that certain days of the week stand out when those searches are popular.

Knowing which days of the week interest spikes for a given topic can help in planning when to publish certain kinds of topics, so the content is right there when the audience is searching for it.

5. Keywords By Category

Google Trends has the functionality for narrowing down keyword search query inventory according to category topics.

This provides more accurate keyword data.

The Categories tab is important because it refines your keyword research to the correct context.

If your keyword context is [automobiles], then it makes sense to appropriately refine Google Trends to show just the data for the context of auto.

By narrowing the Google Trends data by category, you will be able to find more accurate information related to the topics you are researching for content within the correct context.

6. Identify Keyword Data By Geography

Google Trends keyword information by geographic location can be used for determining what areas are the best to outreach to for site promotion or for tailoring the content to specific regions.

For example, if certain kinds of products are popular in Washington D.C. and Texas, it makes sense to aim promotional activity and localized content to those areas.

In fact, it might be useful to focus link-building promotional activities in those areas first since the interest is higher in those parts of the country.

Keyword popularity information by region is valuable for link building, content creation, content promotion, and pay-per-click.

Localizing content (and the promotion of that content) can make it more relevant to the people who are interested in that content (or product).

Google ranks pages according to who it’s most relevant, so incorporating geographic nuance into your content can help it rank for the most people.

7. Target Search Intents With Search Types

Google Trends gives you the ability to further refine the keyword data by segmenting it by the type of search the data comes from, the Search Type.

Refining your Google Trends research by the type of search allows you to remove the “noise” that might be making your keyword research fuzzy and help it become more accurate and meaningful.

Google Trends data can be refined by:

  • Web Search.
  • Image Search.
  • News Search.
  • Google Shopping.
  • YouTube Search.
Screenshot of Google Trends showing the different kinds of searchesScreenshot from Google Trends, September 2022Screenshot of Google Trends showing the different kinds of searches

YouTube search is a fantastic way to identify search trends for content with the word “how” because a lot of people search on YouTube using phrases with the words “how” in them.

Although these are searches conducted on YouTube, the trends data is useful because it shows what users are looking for.

A Google Trends search for how, what, where, when, why, and who shows that search queries beginning with the word “how” are by far the most popular on YouTube.

Google Trends limits comparisons to five keywords, so the following screenshot omits that word.

Screenshot of Keyword Popularity on YouTube.Screenshot from Google Trends, September 2022Screenshot of Keyword Popularity on YouTube.

If your keyword phrases involve instructional content that uses words like “how to,” refining your research with the YouTube search type may provide useful insights.

For example, I have found that YouTube Search shows more relevant “related topics” and “related queries” data than researching with “web search” selected.

Here’s another example of how using different kinds of search types helps refine Google Trends data.

I did the same how, what, where, when, why, and who searches but this time using the News Search refinement.

Screenshot of Google Trends with News Search refinement selectedScreenshot from Google Trends, September 2022Screenshot of Google Trends with News Search refinement selected

The search trends in Google News are remarkably different than the search patterns on YouTube. That’s because people want to know the “what” and “how” types of information in Google News.

When creating content related to news, identifying the correct angle to report a news item is important.

Knowing that the words “what” or “who” are most relevant to a topic can be useful for crafting the title to what the readers are most interested in.

The above is the view of search queries for the past 90 days.

When the same keywords are searched using the 5-year perspective, it becomes clear that the “who” type keywords tend to spike according to current events.

As an example of how current events influence trends, the biggest spike in searches with the word “who” occurred in the days after the 2020 presidential election.

Every Search Type query refinement shows a different help to refine the results so that they show more accurate information.

So, give the Search Type selections a try because the information that is provided may be more accurate and useful than the more general and potentially noisy “web search” version.

Unlock The Hidden Power Of Google Trends

Free tools are generally considered to be less useful than paid tools. That’s not necessarily the case with Google Trends.

This article lists seven ways to discover useful search-related trends and patterns that are absolutely accurate, more than some search-related data from paid tools.

What’s especially notable is that this article only begins to scratch the surface of all the information that’s available.

Check out Google Trends and learn additional ways to mix different search patterns to obtain even more useful information.

More Resources:


Featured Image: Studio Romantic/Shutterstock

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘google-trends’,
content_category: ‘marketing seo’
});
}
});



Source
[sibwp_form id=1]

Continue Reading

Blog

Trevor Lawrence suffers leg injury on sack during game against Lions, but able to return

Published

on

Jacksonville Jaguars quarterback Trevor Lawrence throws during the first half of an NFL football game against the Detroit Lions, Sunday, Dec. 4, 2022, in Detroit. (AP Photo/Paul Sancya) (Paul Sancya, Copyright 2022 The Associated Press. All rights reserved)

Trevor Lawrence suffered an injury to his left foot at the end of the first half of Sunday’s game against the Lions, an injury that looked devastating and had Jaguars fans praying for the best.

Lawrence was twisted awkwardly by James Houston swinging his left leg under him on the sack. He was writhing in pain after the play and was being looked after by the coaches. Lawrence was able to run under his own power and returned to the sideline early in the second half.

Lawrence has been durable throughout his career, missing only a few snaps last year while under investigation for an ankle injury.

Lawrence is in the midst of a redemptive second season in the NFL. His rookie year was overshadowed by Urban Meyer’s disastrous tenure and Lawrence’s struggles. He had just 12 touchdown passes and 17 interceptions last year. Lawrence has looked like a franchise quarterback this season, throwing for 16 touchdowns and just six interceptions.

Continue Reading

Blog

Rackspace Hosted Exchange Outage Due to Security Incident

Published

on


Rackspace hosted Exchange suffered a catastrophic outage beginning December 2, 2022 and is still ongoing as of 12:37 AM December 4th. Initially described as connectivity and login issues, the guidance was eventually updated to announce that they were dealing with a security incident.

Rackspace Hosted Exchange Issues

The Rackspace system went down in the early morning hours of December 2, 2022. Initially there was no word from Rackspace about what the problem was, much less an ETA of when it would be resolved.

Customers on Twitter reported that Rackspace was not responding to support emails.

A Rackspace customer privately messaged me over social media on Friday to relate their experience:

“All hosted Exchange clients down over the past 16 hours.

Not sure how many companies that is, but it’s significant.

They’re serving a 554 long delay bounce so people emailing in aren’t aware of the bounce for several hours.”

The official Rackspace status page offered a running update of the outage but the initial posts had no information other than there was an outage and it was being investigated.

The first official update was on December 2nd at 2:49 AM:

“We are investigating an issue that is affecting our Hosted Exchange environments. More details will be posted as they become available.”

Thirteen minutes later Rackspace began calling it a “connectivity issue.”

“We are investigating reports of connectivity issues to our Exchange environments.

Users may experience an error upon accessing the Outlook Web App (Webmail) and syncing their email client(s).”

By 6:36 AM the Rackspace updates described the ongoing problem as “connectivity and login issues” then later that afternoon at 1:54 PM Rackspace announced they were still in the “investigation phase” of the outage, still trying to figure out what went wrong.

And they were still calling it “connectivity and login issues” in their Cloud Office environments at 4:51 PM that afternoon.

Rackspace Recommends Migrating to Microsoft 365

Four hours later Rackspace referred to the situation as a “significant failure”and began offering their customers free Microsoft Exchange Plan 1 licenses on Microsoft 365 as a workaround until they understood the problem and could bring the system back online.

The official guidance stated:

“We experienced a significant failure in our Hosted Exchange environment. We proactively shut down the environment to avoid any further issues while we continue work to restore service. As we continue to work through the root cause of the issue, we have an alternate solution that will re-activate your ability to send and receive emails.

At no cost to you, we will be providing you access to Microsoft Exchange Plan 1 licenses on Microsoft 365 until further notice.”

Rackspace Hosted Exchange Security Incident

It was not until nearly 24 hours later at 1:57 AM on December 3rd that Rackspace officially announced that their hosted Exchange service was suffering from a security incident.

The announcement further revealed that the Rackspace technicians had powered down and disconnected the Exchange environment.

Rackspace posted:

“After further analysis, we have determined that this is a security incident.

The known impact is isolated to a portion of our Hosted Exchange platform. We are taking necessary actions to evaluate and protect our environments.”

Twelve hours later that afternoon they updated the status page with more information that their security team and outside experts were still working on solving the outage.

Was Rackspace Service Affected by a Vulnerability?

Rackspace has not released details of the security event.

A security event generally involves a vulnerability and there are two severe vulnerabilities currently in the wile that were patched in November 2022.

These are the two most current vulnerabilities:

  • CVE-2022-41040
    Microsoft Exchange Server Server-Side Request Forgery (SSRF) Vulnerability
    A Server Side Request Forgery (SSRF) attack allows a hacker to read and change data on the server.
  • CVE-2022-41082
    Microsoft Exchange Server Remote Code Execution Vulnerability
    A Remote Code Execution Vulnerability is one in which an attacker is able to run malicious code on a server.

An advisory published in October 2022 described the impact of the vulnerabilities:

“An authenticated remote attacker can perform SSRF attacks to escalate privileges and execute arbtirary PowerShell code on vulnerable Microsoft Exchange servers.

As the attack is targeted against Microsoft Exchange Mailbox server, the attacker can potentially gain access to other resources via lateral movement into Exchange and Active Directory environments.”

The Rackspace outage updates have not indicated what the specific problem was, only that it was a security incident.

The most current status update as of December 4th stated that the service is still down and customers are encouraged to migrate to the Microsoft 365 service.

Rackspace posted the following on December 4, 2022 at 12:37 AM:

“We continue to make progress in addressing the incident. The availability of your service and security of your data is of high importance.

We have committed extensive internal resources and engaged world-class external expertise in our efforts to minimize negative impacts to customers.”

It’s possible that the above noted vulnerabilities are related to the security incident affecting the Rackspace Hosted Exchange service.

There has been no announcement of whether customer information has been compromised. This event is still ongoing.


Featured image by Shutterstock/Orn Rin

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘rackspace-hosted-exchange-outage-due-to-security-incident’,
content_category: ‘news security’
});
}
});



Source
[sibwp_form id=1]

Continue Reading

Blog

A Comprehensive Guide To Marketing Attribution Models

Published

on


We all know that customers interact with a brand through multiple channels and campaigns (online and offline) along their path to conversion.

Surprisingly, within the B2B sector, the average customer is exposed to a brand 36 times before converting into a customer.

With so many touchpoints, it is difficult to really pin down just how much a marketing channel or campaign influenced the decision to buy.

This is where marketing attribution comes in.

Marketing attribution provides insights into the most effective touchpoints along the buyer journey.

In this comprehensive guide, we simplify everything you need to know to get started with marketing attribution models, including an overview of your options and how to use them.

What Is Marketing Attribution?

Marketing attribution is the rule (or set of rules) that says how the credit for a conversion is distributed across a buyer’s journey.

How much credit each touchpoint should get is one of the more complicated marketing topics, which is why so many different types of attribution models are used today.

6 Common Attribution Models

There are six common attribution models, and each distributes conversion value across the buyer’s journey differently.

Don’t worry. We will help you understand all of the models below so you can decide which is best for your needs.

Note: The examples in this guide use Google Analytics 4 cross-channel rules-based models.

Cross-channel rules-based means that it ignores direct traffic. This may not be the case if you use alternative analytics software.

1. Last Click

The last click attribution model gives all the credit to the marketing touchpoint that happens directly before conversion.

Last Click helps you understand which marketing efforts close sales.

For example, a user initially discovers your brand by watching a YouTube Ad for 30 seconds (engaged view).

Later that day, the same user Googles your brand and clicks through an organic search result.

The following week this user is shown a retargeting ad on Facebook, clicks through, and signs up for your email newsletter.

The next day, they click through the email and convert to a customer.

Under a last-click attribution model, 100% of the credit for that conversion is given to email, the touchpoint that closed the sale.

2. First Click

The first click is the opposite of the last click attribution model.

All of the credit for any conversion that may happen is awarded to the first interaction.

The first click helps you to understand which channels create brand awareness.

It doesn’t matter if the customer clicked through a retargeting ad and later converted through an email visit.

If the customer initially interacted with your brand through an engaged YouTube view, Paid Video gets full credit for that conversion because it started the journey.

3. Linear

Linear attribution provides a look at your marketing strategy as a whole.

This model is especially useful if you need to maintain awareness throughout the entire buyer journey.

Credit for conversion is split evenly among all the channels a customer interacts with.

Let’s look at our example: Each of the four touchpoints (Paid Video, Organic, Paid Social, and Email) all get 25% of the conversion value because they’re all given equal credit.

4. Time Decay

Time Decay is useful for short sales cycles like a promotion because it considers when each touchpoint occurred.

The first touch gets the least amount of credit, while the last click gets the most.

Using our example:

  • Paid Video (YouTube engaged view) would get 10% of the credit.
  • Organic search would get 20%.
  • Paid Social (Facebook ad) gets 30%.
  • Email, which occurred the day of the conversion, gets 40%.

Note: Google Analytics 4 distributes this credit using a seven-day half-life.

5. Position-Based

The position-based (U-shaped) approach divides credit for a sale between the two most critical interactions: how a client discovered your brand and the interaction that generated a conversion.

With position-based attribution modeling, Paid Video (YouTube engaged view) and Email would each get 40% of the credit because they were the first and last interaction within our example.

Organic search and the Facebook Ad would each get 10%.

6. Data-Driven (Cross-Channel Linear)

Google Analytics 4 has a unique data-driven attribution model that uses machine learning algorithms.

Credit is assigned based on how each touchpoint changes the estimated conversion probability.

It uses each advertiser’s data to calculate the actual contribution an interaction had for every conversion event.

Best Marketing Attribution Model

There isn’t necessarily a “best” marketing attribution model, and there’s no reason to limit yourself to just one.

Comparing performance under different attribution models will help you to understand the importance of multiple touchpoints along your buyer journey.

Model Comparison In Google Analytics 4 (GA4)

If you want to see how performance changes by attribution model, you can do that easily with GA4.

To access model comparison in Google Analytics 4, click “Advertising” in the left-hand menu and then click “Model comparison” under “Attribution.”

Screenshot from GA4, July 2022GA4 Marketing Attribution Model Comparison

By default, the conversion events will be all, the date range will be the last 28 days, and the dimension will be the default channel grouping.

Start by selecting the date range and conversion event you want to analyze.

GA4 model comparison_choose event and date rangeScreenshot from GA4, July 2022GA4 model comparison_choose event and date range

You can add a filter to view a specific campaign, geographic location, or device using the edit comparison option in the top right of the report.

GA4 Model comparison filterScreenshot from GA4, July 2022GA4 Model comparison filter

Select the dimension to report on and then use the drown-down menus to select the attribution models to compare.

GA4 model comparison_select dimensionScreenshot from GA4, July 2022GA4 model comparison_select dimension

GA4 Model Comparison Example

Let’s say you’re asked to increase new customers to the website.

You could open Google Analytics 4 and compare the “last-click” model to the “first-click” model to discover which marketing efforts start customers down the path to conversion.

GA4 model comparison_increase new customersScreenshot from GA4, July 2022GA4 model comparison_increase new customers

In the example above, we may choose to look further into the email and paid search further because they appear to be more effective at starting customers down the path to conversion than closing the sale.

How To Change Google Analytics 4 Attribution Model

If you choose a different attribution model for your company, you can edit your attribution settings by clicking the gear icon in the bottom left-hand corner.

Open Attribution Settings under the property column and click the Reporting attribution model drop-down menu.

Here you can choose from the six cross-channel attribution models discussed above or the “ads-preferred last click model.”

Ads-preferred gives full credit to the last Google Ads click along the conversion path.

edit GA4 attribution settingsScreenshot from GA4, July 2022edit GA4 attribution settings

Please note that attribution model changes will apply to historical and future data.

Final Thoughts

Determining where and when a lead or purchase occurred is easy. The hard part is defining the reason behind a lead or purchase.

Comparing attribution modeling reports help us to understand how the entire buyer journey supported the conversion.

Looking at this information in greater depth enables marketers to maximize ROI.

Got questions? Let us know on Twitter or Linkedin.

More Resources:


Featured Image: Andrii Yalanskyi/Shutterstock

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘init’, ‘239948206198576’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘perfect-attribution-model’,
content_category: ‘marketing-analytics pay-per-click’
});
}
});



Source
[sibwp_form id=1]

Continue Reading

Blog

Top 10 Essential Website Optimization Strategies

Published

on


Google officially launched 24 years ago in 1998.

A lot has changed since then, but one thing remains the same. If you simply focus on the basics, you can still be highly successful online.

Of course, the basics in 2022 are much different from the basics in 1998. It’s easy to get overwhelmed and distracted. It has never been more important to be disciplined in one’s approach to SEO.

So, the obvious question is this: What are the factors to concentrate on? How can one boost rankings? How can anyone build traffic in such a competitive environment?

This post will delve into which factors carry the most weight and how to optimize for each.

1. Search Intent

As machine learning, artificial intelligence, and deep learning continue to evolve, each will carry more weight in the Google Core Algorithm.

The end goal for Google is to understand the context of a given search query and to serve results consistent with the user intent. This makes advanced-level keyword research and keyword selection more important than ever.

Before spending time and resources trying to rank for a phrase, you will need to look at the websites that are currently at the top of the SERPs for that phrase.

A keyword’s contextual relevance must align with a search query. There will be some keywords and queries that will be impossible to rank for.

For example, if Google has determined that people searching for “Personal Injury Attorney [insert city]” want a list of lawyers to choose from, then a series of trusted law directories will appear at the top of the SERPs.

An individual or single firm will not supplant those directories. In those cases, you will need to refine your strategy.

2. Technical SEO

The foundation for technical SEO is having a solid website architecture.

One cannot simply publish a random collection of pages and posts. An SEO-friendly site architecture will guide users throughout your site and make it easy for Google to crawl and index your pages.

Once you have the right architecture in place, it’s time to perform a technical or SEO audit.

Thanks to the many SEO tools available, an SEO audit is no longer a daunting task. That said, the key is to know how to interpret the data provided and what to do with it.

For starters, you should check the following and fix any issues that are uncovered:

  • Check for status code errors and correct them.
  • Check the robot.txt for errors. Optimize if needed.
  • Check your site indexing via Google Search Console. Examine and fix any issues discovered.
  • Fix duplicate title tags and duplicate meta descriptions.
  • Audit your website content. Check the traffic stats in Google Analytics. Consider improving or pruning underperforming content.
  • Fix broken links. These are an enemy of the user experience – and potentially rankings.
  • Submit your XML sitemap to Google via Google Search Console.

3. User Experience

User experience (UX) is centered on gaining insight into users, their needs, their values, their abilities, and their limitations.

UX also takes into consideration business goals and objectives. The best UX practices focus on improving the quality of the user experience.

According to Peter Morville, factors that influence UX include:

  • Useful: Your content needs to be unique and satisfy a need.
  • Usable: Your website needs to be easy to use and navigate.
  • Desirable: Your design elements and brand should evoke emotion and appreciation.
  • Findable: Integrate design and navigation elements to make it easy for users to find what they need.
  • Accessible: Content needs to be accessible to everyone – including the 12.7% of the population with disabilities.
  • Credible: Your site needs to be trustworthy for users to believe you.
  • Valuable: Your site needs to provide value to the user in terms of experience and to the company in terms of positive ROI.

Multivariate and A/B testing is the best way to measure and create a better experience for website users. Multivariate testing is best when considering complex changes.

One can incorporate many different elements and test how they all work together. A/B testing, on the other hand, will compare two different elements on your site to determine which performs the best.

4. Mobile-First

Google officially began rolling out the mobile-first index in March 2018. Smart marketers were taking a mobile-first approach long before the official rollout.

According to Google Search Central:

“Neither mobile-friendliness nor a mobile-responsive layout are requirements for mobile-first indexing. Pages without mobile versions still work on mobile and are usable for indexing. That said, it’s about time to move from desktop-only and embrace mobile :)”

Here are some basics for making your site mobile-friendly:

  • Make your site adaptive to any device – be it desktop, mobile, or tablet.
  • Always scale your images when using a responsive design, especially for mobile users.
  • Use short meta titles. They are easier to read on mobile devices.
  • Avoid pop-ups that cover your content and prevent visitors from getting a glimpse of what your content is all about.
  • Less can be more on mobile. In a mobile-first world, long-form content doesn’t necessarily equate to more traffic and better rankings.
  • Don’t use mobile as an excuse for cloaking. Users and search engines need to see the same content.

5. Core Web Vitals

In July of 2021, the Page Experience Update rolled out and is now incorporated into Google’s core algorithm, as a ranking factor.

As the name implies, the core web vitals initiative was designed to quantify the essential metrics for a healthy website. This syncs up with Google’s commitment to delivering the best user experience.

According to Google, “loading experience, interactivity, and visual stability of page content, and combined are the foundation of Core Web Vitals.”

Each one of these metrics:

  • Focuses on a unique aspect of the user experience.
  • Is measurable and quantifiable for an objective determination of the outcome.

Tools To Measure Core Web Vitals:

  • PageSpeed Insights: Measures both mobile and desktop performance and provides recommendations for improvement.
  • Lighthouse: An open-source, automated tool developed by Google to help developers improve web page quality. It has several features not available in PageSpeed Insights, including some SEO checks.
  • Search Console: A Core Web Vitals report is now included in GSC, showing URL performance as grouped by status, metric type, and URL group.

6. Schema

Schema markup, once added to a webpage, creates a rich snippet – an enhanced description that appears in the search results.

All leading search engines, including Google, Yahoo, Bing, and Yandex, support the use of microdata. The real value of schema is that it can provide context to a webpage and improve the search experience.

There is no evidence that adding schema has any influence on SERPs.

Following, you will find some of the most popular uses for schema

If you find the thought of adding schema to a page intimidating, you shouldn’t. Schema is quite simple to implement. If you have a WordPress site, there are several plugins that will do this for you.

7. Content Marketing

It is projected that 97 zettabytes of data will be created, captured, copied, and consumed worldwide this year.

To put this in perspective, that’s the equivalent of 18.7 trillion songs or 3,168 years of HD video every day.

The challenge of breaking through the clutter will become exponentially more difficult as time passes.

To do so:

  • Create a content hub in the form of a resource center.
  • Fill your resource hub with a combination of useful, informative, and entertaining content.
  • Write “spoke” pieces related to your resource hub and interlink.
  • Write news articles related to your resource and interlink.
  • Spread the word. Promote your news articles on social channels.
  • Hijack trending topics related to your content. Promote on social media.
  • Use your smartphone camera. Images and videos typically convert better than text alone.
  • Update stale and low-trafficked content.

8. Link Building

Links continue to be one of the most important ranking factors.

Over the years, Google has become more adept at identifying and devaluing spammy links, especially so after the launch of Penguin 4.0. That being the case, quality will continue to trump quantity.

The best link-building strategies for 2022 include:

9. Test And Document Changes

You manage what you measure.

One recent study showed that less than 50% of pages “optimized” result in more clicks. Worse yet, 34% of changes led to a decrease in clicks!

Basic steps for SEO testing:

  • Determine what you are testing and why.
  • Form a hypothesis. What do you expect will happen because of your changes?
  • Document your testing. Make sure it can be reliably replicated.
  • Publish your changes and then submit the URLs for inspection via Google Search Console.
  • Run the test for a long enough period to confirm if your hypothesis is correct or not. Document your findings and any other observations, such as changes made by competitors that may influence the outcome.
  • Take appropriate actions based on the results of your tests.

This process can be easily executed and documented by using a spreadsheet.

10. Track And Analyze KPIs

According to Roger Monti, the following are the 9 Most Important SEO KPIs to consider:

  • Customer Lifetime Value (CLV).
  • Content Efficiency.
  • Average Engagement Time.
  • Conversion Goals by Percent-Based Metrics.
  • Accurate Search Visibility.
  • Brand Visibility in Search.
  • New And Returning Users.
  • Average Time on Site.
  • Revenue Per Thousand (RPM) And Average Position.

The thing to remember about these KPIs is they are dependent upon your goals and objectives. Some may apply to your situation whereas others may not.

Think of this as a good starting point for determining how to best measure the success of a campaign.

Conclusion

Because the internet has no expiration date, mounds of information and disinformation are served up daily in various search queries.

If you aren’t careful, implementing bad or outdated advice can lead to disastrous results.

Do yourself a favor and just focus on these 10 essentials. By doing so, you will be setting yourself up for long-term success.

More Resources:


Featured Image: Rawpixel.com/Shutterstock

window.addEventListener( ‘load’, function() {
setTimeout(function(){ striggerEvent( ‘load2’ ); }, 2000);
});

window.addEventListener( ‘load2’, function() {

if( sopp != ‘yes’ && addtl_consent != ‘1~’ && !ss_u ){

!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′;
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window,document,’script’,
‘https://connect.facebook.net/en_US/fbevents.js’);

if( typeof sopp !== “undefined” && sopp === ‘yes’ ){
fbq(‘dataProcessingOptions’, [‘LDU’], 1, 1000);
}else{
fbq(‘dataProcessingOptions’, []);
}

fbq(‘init’, ‘1321385257908563’);

fbq(‘track’, ‘PageView’);

fbq(‘trackSingle’, ‘1321385257908563’, ‘ViewContent’, {
content_name: ‘website-optimization-essentials’,
content_category: ‘seo technical-seo’
});
}
});



Source
[sibwp_form id=1]

Continue Reading

Trending