The 10 Most Important PPC KPIs You Should Be Tracking
Clicks Click-Through Rate (CTR) Quality Score Cost Per Click (CPC) Cost Per Conversion/Acquisition (CPA) Conversion Rate (CVR) Impression Share (CPM) …
Blog
25 Top Paid Media Experts You Should Follow
Anyone who manages paid media is all too familiar with how fast things change. Ad formats, what’s working, what’s not, …
First Input Delay – A Simple Explanation
Definition of First Input Delay The Cause of First Input Delay How to Fix Input Latency Why Browsers Become Unresponsive …
Customer Personas Can Transform SEO, PPC and Content Marketing
Best Practices in Building User & Buyer Personas Revisiting Customer/Buyer Personas New Approaches to Creating Marketing & Customer Personas Can …
Google May Withhold Taxes From Non-US YouTube Creators
What’s Changing? What Will Creators Need to Do? How Much Will Creators Be Taxed? What Happens if I Don’t Submit …
Pinterest Introduces New Premiere Feature and Tools For Advertisers & This Week’s Digital Marketing News [PODCAST]
Pinterest Introduces New Features for Advertisers Google Ads Combines Bid Strategies Google Announces New Way for Hotels to Get Free …
The 5 Most Common Google Indexing Issues by Website Size
Indexing 101 Here’s What I Did to Identify Indexing Issues And the Verdict Is… Key Takeaways on Common Indexing Issues …
Google May Have to Negotiate Payment for US News Publishers
Google, Facebook, and other big tech companies may have to negotiate deals with US news publishers to pay them for …
Advertisers Are Failing at Diversity & Inclusion on YouTube
Diversity & Inclusion in Media: The Study Reinforcing Negative Stereotypes in Media Where Do We Go From Here? A new …
Google Maps Lets Users Add Photos Without Leaving a Review
Google Maps Photo Updates Draw Roads on Google Maps Google Maps Community Challenge Google Maps is introducing three new ways …