Facebook & Instagram Shops Integrate With Shopify
Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. …
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What Is Quality Score & Why It Matters
Over the past few years, automated bidding has become more consistent at delivering solid performance for search advertisers. They no …
How to Develop Your PPC Strategy
A successful PPC campaign begins with a strategy. You need to know and clearly define what you want to accomplish. …
Pinterest Closes In On TikTok & Snapchat with +37% Monthly Users
Not sure whether your brand will find an audience on Pinterest? New figures from the visual social network suggest it’s …
Microsoft Ad to Replace Manual with Enhanced CPC| Digital Marketing News Podcast
On this week’s episode of Marketing O’Clock, hosts Greg Finn, Jess Budde & Mark Saltarelli break down the biggest digital …
Google My Business & Local SEO in 2021 [Podcast]
On today’s Search Engine Journal Show LIVE, Loren Baker and Greg Gifford will be going over what’s important and what’s …
GMB Messaging for Desktop Now Rolling Out
With the rise of zero-click search and heightened consumer expectations around brand responsiveness, it’s no surprise that the Business Messaging …
Which Is Better for SEO & Why?
Google ranks subdomains more or less the same as subdirectories (also referred to as subfolders). But there’s a key difference, …
WordPress Gutenberg Improved Site Performance
WordPress caching plugin publisher WP Rocket redesigned their site with Gutenberg and improved site performance. They found that Gutenberg writes …
7 Interview Questions to Ensure You Hire the Right PPC Manager
When you’re interviewing a candidate to run your PPC campaigns, there is no shortage of tactical questions you can ask …