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In-app events hit the App Store, TikTok tries Stories, Apple reveals new child safety plan – TechCrunch

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Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy.

The app industry continues to grow, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live TV per day, but now spends four hours per day on their mobile devices.

Apps aren’t just a way to pass idle hours — they’re also a big business. In 2019, mobile-first companies had a combined $544 billion valuation, 6.5x higher than those without a mobile focus. In 2020, investors poured $73 billion in capital into mobile companies — a figure that’s up 27% year-over-year.

This Week in Apps offers a way to keep up with this fast-moving industry in one place, with the latest from the world of apps, including news, updates, startup fundings, mergers and acquisitions, and suggestions about new apps and games to try, too.

Do you want This Week in Apps in your inbox every Saturday? Sign up here: techcrunch.com/newsletters

Apple to scan for CSAM imagery

Apple announced a major initiative to scan devices for CSAM imagery. The company on Thursday announced a new set of features, arriving later this year, that will detect child sexual abuse material (CSAM) in its cloud and report it to law enforcement. Companies like Dropbox, Google and Microsoft already scan for CSAM in their cloud services, but Apple had allowed users to encrypt their data before it reached iCloud. Now, Apple’s new technology, NeuralHash, will run on users’ devices, tatformso detect when a users upload known CSAM imagery — without having to first decrypt the images. It even can detect the imagery if it’s been cropped or edited in an attempt to avoid detection.

Meanwhile, on iPhone and iPad, the company will roll out protections to Messages app users that will filter images and alert children and parents if sexually explicit photos are sent to or from a child’s account. Children will not be shown the images but will instead see a grayed-out image instead. If they try to view the image anyway through the link, they’ll be shown interruptive screens that explain why the material may be harmful and are warned that their parents will be notified.

Some privacy advocates pushed back at the idea of such a system, believing it could expand to end-to-end encrypted photos, lead to false positives, or set the stage for more on-device government surveillance in the future. But many cryptology experts believe the system Apple developed provides a good balance between privacy and utility, and have offered their endorsement of the technology. In addition, Apple said reports are manually reviewed before being sent to the National Center for Missing and Exploited Children (NCMEC).

The changes may also benefit iOS developers who deal in user photos and uploads, as predators will no longer store CSAM imagery on iOS devices in the first place, given the new risk of detection.

In-App Events appear on the App Store

Image Credits: Apple

Though not yet publicly available to all users, those testing the new iOS 15 mobile operating system got their first glimpse of a new App Store discovery feature this week: “in-app events.” First announced at this year’s WWDC, the feature will allow developers and Apple editors alike to showcase directly on the App Store upcoming events taking place inside apps.

The events can appear on the App Store homepage, on the app’s product pages or can be discovered through personalized recommendations and search. In some cases, editors will curate events to feature on the App Store. But developers will also be provided tools to submit their own in-app events. TikTok’s “Summer Camp” for creators was one of the first in-app events to be featured, where it received a top spot on the iPadOS 15 App Store.

Platforms: Apple

Apple expands support for student IDs on iPhone and Apple Watch ahead of the fall semester. Tens of thousands more U.S. and Canadian colleges will now support mobile student IDs in the Apple Wallet app, including Auburn University, Northern Arizona University, University of Maine, New Mexico State University and others.

Apple was accused of promoting scam apps in the App Store’s featured section. The company’s failure to properly police its store is one thing, but to curate an editorial list that actually includes the scams is quite another. One of the games rounded up under “Slime Relaxations,” an already iffy category to say the least, was a subscription-based slime simulator that locked users into a $13 AUD per week subscription for its slime simulator. One of the apps on the curated list didn’t even function, implying that Apple’s editors hadn’t even tested the apps they recommend.

Tax changes hit the App Store. Apple announced tax and price changes for apps and IAPs in South Africa, the U.K. and all territories using the Euro currency, all of which will see decreases. Increases will occur in Georgia and Tajikistan, due to new tax changes. Proceeds on the App Store in Italy will be increased to reflect a change to the Digital Services Tax effective rate.

Game Center changes, too. Apple said that on August 4, a new certificate for server-based Game Center verification will be available via the publicKeyUrl.

Fintech

Robinhood stock jumped more than 24% to $46.80 on Tuesday after initially falling 8% on its first day of trading last week, after which it had continued to trade below its opening price of $38.

Square’s Cash app nearly doubled its gross profit to $546 million in Q2, but also reported a $45 million impairment loss on its bitcoin holdings.

Coinbase’s app now lets you buy your cryptocurrency using Apple Pay. The company previously made its Coinbase Card compatible with Apple Pay in June.

Social

An anonymous app called Sendit, which relies on Snap Kit to function, is climbing the charts of the U.S. App Store after Snap suspended similar apps, YOLO and LMK. Snap was sued by the parent of child who was bullied through those apps, which led to his suicide. Sendit also allows for anonymity, and reviews compare it to YOLO. But some reviews also complained about bullying. This isn’t the first time Snap has been involved in a lawsuit related to a young person’s death related to its app. The company was also sued for its irresponsible “speed filter” that critics said encouraged unsafe driving. Three young men died using the filter, which captured them doing 123 mph.

TikTok is testing Stories. As Twitter’s own Stories integrations, Fleets, shuts down, TikTok confirmed it’s testing its own Stories product. The TikTok Stories appear in a left-hand sidebar and allow users to post ephemeral images or video that disappear in 24 hours. Users can also comment on Stories, which are public to their mutual friends and the creator. Stories on TikTok may make more sense than they did on Twitter, as TikTok is already known as a creative platform and it gives the app a more familiar place to integrate its effects toolset and, eventually, advertisements.

Facebook has again re-arranged its privacy settings. The company continually moves around where its privacy features are located, ostensibly to make them easier to find. But users then have to re-learn where to go to find the tools they need, after they had finally memorized the location. This time, the settings have been grouped into six top-level categories, but “privacy” settings have been unbundled from one location to be scattered among the other categories.

A VICE report details ban-as-a-service operations that allow anyone to harass or censor online creators on Instagram. Assuming you can find it, one operation charged $60 per ban, the listing says.

TikTok merged personal accounts with creator accounts. The change means now all non-business accounts on TikTok will have access to the creator tools under Settings, including Analytics, Creator Portal, Promote and Q&A. TikTok shared the news directly with subscribers of its TikTok Creators newsletter in August, and all users will get a push notification alerting them to the change, the company told us.

Discord now lets users customize their profile on its apps. The company added new features to its iOS and Android apps that let you add a description, links and emojis and select a profile color. Paid subscribers can also choose an image or GIF as their banner.

Twitter Spaces added a co-hosting option that allows up to two co-hosts to be added to the live audio chat rooms. Now Spaces can have one main host, two co-hosts and up to 10 speakers. Co-hosts have all the moderation abilities as hosts, but can’t add or remove others as co-hosts.

Messaging

Tencent reopened new user sign-ups for its WeChat messaging app, after having suspended registrations last week for unspecified “technical upgrades.” The company, like many other Chinese tech giants, had to address new regulations from Beijing impacting the tech industry. New rules address how companies handle user data collection and storage, antitrust behavior and other checks on capitalist “excess.” The gaming industry is now worried it’s next to be impacted, with regulations that would restrict gaming for minors to fight addiction.

WhatsApp is adding a new feature that will allow users to send photos and videos that disappear after a single viewing. The Snapchat-inspired feature, however, doesn’t alert you if the other person takes a screenshot — as Snap’s app does. So it may not be ideal for sharing your most sensitive content.

Telegram’s update expands group video calls to support up to 1,000 viewers. It also announced video messages can be recorded in higher quality and can be expanded, regular videos can be watched at 0.5 or 2x speed, screen sharing with sound is available for all video calls, including 1-on-1 calls, and more.

Streaming & Entertainment

American Airlines added free access to TikTok aboard its Viasat-equipped aircraft. Passengers will be able to watch the app’s videos for up to 30 minutes for free and can even download the app if it’s not already installed. After the free time, they can opt to pay for Wi-Fi to keep watching. Considering how easy it is to fall into multi-hour TikTok viewing sessions without knowing it, the addition of the addictive app could make long plane rides feel shorter. Or at least less painful.

Chinese TikTok rival Kuaishou saw stocks fall by more than 15% in Hong Kong, the most since its February IPO. The company is another victim of an ongoing market selloff triggered by increasing investor uncertainty related to China’s recent crackdown on tech companies. Beijing’s campaign to rein in tech has also impacted Tencent, Alibaba, Jack Ma’s Ant Group, food delivery company Meituan and ride-hailing company Didi. Also related, Kuaishou shut down its controversial app Zynn, which had been paying users to watch its short-form videos, including those stolen from other apps.

Twitch overtook YouTube in consumer spending per user in April 2021, and now sees $6.20 per download as of June compared with YouTube’s $5.60, Sensor Tower found.

Image Credits: Sensor Tower

Spotify confirmed tests of a new ad-supported tier called Spotify Plus, which is only $0.99 per month and offers unlimited skips (like free users get on the desktop) and the ability to play the songs you want, instead of only being forced to use shuffle mode.

The company also noted in a forum posting that it’s no longer working on AirPlay2 support, due to “audio driver compatibility” issues.

Mark Cuban-backed audio app Fireside asked its users to invest in the company via an email sent to creators which didn’t share deal terms. The app has yet to launch.

YouTube kicks off its $100 million Shorts Fund aimed at taking on TikTok by providing creators with cash incentives for top videos. Creators will get bonuses of $100 to $10,000 based on their videos’ performance.

Dating

Match Group announced during its Q2 earnings it plans to add to several of the company’s brands over the next 12 to 24 months audio and video chat, including group live video, and other livestreaming technologies. The developments will be powered by innovations from Hyperconnect, the social networking company that this year became Match’s biggest acquisition to date when it bought the Korean app maker for a sizable $1.73 billion. Since then, Match was spotted testing group live video on Tinder, but says that particular product is not launching in the near-term. At least two brands will see Hyperconnect-powered integrations in 2021.

Photos

The Photo & Video category on U.S. app stores saw strong growth in the first half of the year, a Sensor Tower report found. Consumer spend among the top 100 apps grew 34% YoY to $457 million in Q2 2021, with the majority of the revenue (83%) taking place on iOS.

Image Credits: Sensor Tower

Gaming

Epic Games revealed the host of its in-app Rift Tour event is Ariana Grande, in the event that runs August 6-8.

Pokémon GO influencers threatened to boycott the game after Niantic removed the COVID safety measures that had allowed people to more easily play while social distancing. Niantic’s move seemed ill-timed, given the Delta variant is causing a new wave of COVID cases globally.

Health & Fitness

Apple kicked out an app called Unjected from the App Store. The new social app billed itself as a community for the unvaccinated, allowing like-minded users to connect for dating and friendships. Apple said the app violated its policies for COVID-19 content.

Google Pay expanded support for vaccine cards. In Australia, Google’s payments app now allows users to add their COVID-19 digital certification to their device for easy access. The option is available through Google’s newly updated Passes API which lets government agencies distribute digital versions of vaccine cards.

COVID Tech Connect, a U.S. nonprofit initially dedicated to collecting devices like phones and tablets for COVID ICU patients, has now launched its own app. The app, TeleHome, is a device-agnostic, HIPAA-compliant way for patients to place a video call for free at a time when the Delta variant is again filling ICU wards, this time with the unvaccinated — a condition that sometimes overlaps with being low-income. Some among the working poor have been hesitant to get the shot because they can’t miss a day of work, and are worried about side effects. Which is why the Biden administration offered a tax credit to SMBs who offered paid time off to staff to get vaccinated and recover.

Popular journaling app Day One, which was recently acquired by WordPress.com owner Automattic, rolled out a new “Concealed Journals” feature that lets users hide content from others’ viewing. By tapping the eye icon, the content can be easily concealed on a journal by journal basis, which can be useful for those who write to their journal in public, like coffee shops or public transportation.

Edtech

Recently IPO’d language learning app Duolingo is developing a math app for kids. The company says it’s still “very early” in the development process, but will announce more details at its annual conference, Duocon, later this month.

Educational publisher Pearson launched an app that offers U.S. students access to its 1,500 titles for a monthly subscription of $14.99. the Pearson+ mobile app (ack, another +), also offers the option of paying $9.99 per month for access to a single textbook for a minimum of four months.

News & Reading

Quora jumps into the subscription economy. Still not profitable from ads alone, Quora announced two new products that allow its expert creators to monetize their content on its service. With Quora+ ($5/mo or $50/yr), subscribers can pay for any content that a creator paywalls. Creators can choose to enable a adaptive paywall that will use an algorithm to determine when to show the paywall. Another product, Spaces, lets creators write paywalled publications on Quora, similar to Substack. But only a 5% cut goes to Quora, instead of 10% on Substack.

Utilities

Google Maps on iOS added a new live location-sharing feature for iMessage users, allowing them to more easily show your ETA with friends and even how much battery life you have left. The feature competes with iMessage’s built-in location-sharing feature, and offers location sharing of 1 hour up to 3 days. The app also gained a dark mode.

Security & Privacy

Controversial crime app Citizen launched a $20 per month “Protect” service that includes live agent support (who can refer calls to 911 if need be). The agents can gather your precise location, alert your designated emergency contacts, help you navigate to a safe location and monitor the situation until you feel safe. The system of live agent support is similar to in-car or in-home security and safety systems, like those from ADT or OnStar, but works with users out in the real world. The controversial part, however, is the company behind the product: Citizen has been making headlines for launching private security fleets outside law enforcement, and recently offered a reward in a manhunt for an innocent person based on unsubstantiated tips.

🤝 Square announced its acquisition of the “buy now, pay later” giant AfterPay in a $29 billion deal that values the Australian firm at more than 30% higher than the stock’s last closing price of AUS$96.66. AfterPay has served over 16 million customers and nearly 100,000 merchants globally, to date, and comes at a time when the BNPL space is heating up. Apple has also gotten into the market recently with an Affirm partnership in Canada.

🤝 Gaming giant Zynga acquired Chinese game developer StarLark, the team behind the mobile golf game Golf Rival, from Betta Games for $525 million in both cash and stock. Golf Rival is the second-largest mobile golf game behind Playdemic’s Golf Clash, and EA is in the process of buying that studio for $1.4 billion.

💰  U.K.-based Humanity raised an additional $2.5 million for its app that claims to help slow down aging, bringing the total raise to date to $5 million. Backers include Calm’s co-founders, MyFitness Pal’s co-founder and others in the health space. The app works by benchmarking health advice against real-world data, to help users put better health practices into action.

💰 YELA, a Cameo-like app for the Middle East and South Asia, raised $2 million led by U.S. investors that include Tinder co-founder Justin Mateen and Sean Rad, general partner of RAD Fund. The app is focusing on signing celebrities in the regions it serves, where smartphone penetration is high and over 6% of the population is under 35.

💰 London-based health and wellness app maker Palta raised a $100 million Series B led by VNV Global. The company’s products include Flo.Health, Simple Fasting, Zing Fitness Coach and others, which reach a combined 2.4 million active, paid subscribers. The funds will be used to create more mobile subscription products.

🤝 Emoji database and Wikipedia-like site Emojipedia was acquired by Zedge, the makers of a phone personalization app offering wallpapers, ringtones and more to 35 million MAUs. Deal terms weren’t disclosed. Emojipedia says the deal provides it with more stability and the opportunity for future growth. For Zedge, the deal provides🤨….um, a popular web resource it thinks it can better monetize, we suspect.

💰 Mental health app Revery raised $2 million led by Sequoia Capital India’s Surge program for its app that combines cognitive behavioral therapy for insomnia with mobile gaming concepts. The company will focus on other mental health issues in the future.

💰 London-based Nigerian-operating fintech startup Kuda raised a $55 million Series B, valuing its mobile-first challenger bank at $500 million. The inside round was co-led by Valar Ventures and Target Global.

💰 Vietnamese payments provider VNLife raised $250 million in a round led by U.S.-based General Atlantic and Dragoneer Investment Group. PayPal Ventures and others also participated. The round values the business at over $1 billion.

Mastodon for iPhone

Fans of decentralized social media efforts now have a new app. The nonprofit behind the open source decentralized social network Mastodon released an official iPhone app, aimed at making the network more accessible to newcomers. The app allows you to find and follow people and topics; post text, images, GIFs, polls, and videos; and get notified of new replies and reblogs, much like Twitter.

Xingtu

@_666eveITS SO COOL FRFR do u guys want a tutorial? #fypシ #醒图 #醒图app♬ original sound – Ian Asher

TikTok users are teaching each other how to switch over to the Chinese App Store in order to get ahold of the Xingtu app for iOS. (An Android version is also available.) The app offers advanced editing tools that let users edit their face and body, like FaceTune, apply makeup, add filters and more. While image-editing apps can be controversial for how they can impact body acceptance, Xingtu offers a variety of artistic filters which is what’s primarily driving the demand. It’s interesting to see the lengths people will go to just to get a few new filters for their photos — perhaps making a case for Instagram to finally update its Post filters instead of pretending no one cares about their static photos anymore.

Facebook still dominating top charts, but not the No. 1 spot:  

Not cool, Apple: 

This user acquisition strategy: 

Maybe Stories don’t work everywhere: 



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Bolt to expand EV option in South Africa – TechCrunch

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Estonian on-demand transport firm Bolt is set to roll out electric taxi options in South Africa four months after introducing e-bike food delivery services in the country.

Bolt’s plan follows the introduction of a ‘green category’ – which lets riders hail an electric or a hybrid vehicle. This comes as the company expands its services to environmentally friendly modes of transport.

“We are looking to roll out a green taxi category in South Africa in the next few months, and plan to roll out green categories in other African markets,” said Bolt’s regional director for Africa and Middle East, Paddy Partridge.

The company already offers a green option in Kenya, where it also runs e-bike food delivery. It also plans to launch e-mobility options for food delivery in its other markets across East Africa, including Uganda and Tanzania. 

Founded in 2013 by Markus Villig, the tech firm, which has operations in 45 countries – including seven in Africa – runs a gamut of services comprising ride-hailing, car, scooter and bike rentals, food delivery, and recently grocery delivery, fashioning itself as a transport and deliveries company.

“In East Africa we see a lot of potential on the motorbike side, and especially for delivery. We plan to invest more in this direction as it also serves to eliminate the challenges associated with constantly fluctuating fuel prices, currently the most significant operating cost for our couriers,” said Partridge.

Opportunities for electric mobility are said to be huge, but a majority of countries lack the necessary infrastructure to support their adoption, says a UNEP report

A lack of recharging infrastructure, low grid power connectivity, and generally expensive e-vehicles remain hindrances to the adoption of electric transportation options in many African countries. 

A transition to electric power would offer countries in sub-Saharan Africa a range of gains, including affordable transport and a reduction in emissions, with fossil-fuel vehicles contributing 12% of the region’s total emissions, according to the SSA Nature Sustainability report.

Bolt is planning arrangements with banking institutions in its markets in Africa to help its drivers access credit for purchasing electric vehicles, exploring other options away from its current scheme with leasing companies.

“The purchase cost and import duties are often high, thereby deterring ownership. We are exploring a number of vehicle financing partnerships in Kenya and South Africa for electric cars and bikes, which would help make it easier for drivers to get access to, and eventually own, electric vehicles,” he said.

The company’s plan to expand its offering across the continent comes in the wake of growing competition from companies such as Uber, which is currently testing a carpooling service in Nairobi, with plans to roll it out in Ghana and Nigeria.

Bolt recently launched the food delivery service in Nigeria, and also expanded its reach in South Africa by rolling out the service in Johannesburg after introducing it in Cape Town last year.

This comes in the wake of the company’s recent $696 million (€600M) funding round that the tech firm said will go into growing the new grocery delivery service, Bolt Market, as well as in expanding its other transport and delivery services. 

Sequoia Capital, Tekne Capital, and Ghisallo, G Squared, D1 Capital, and Naya Capital are some of the investors that participated in the funding round that increased its valuation to €4 billion. The new funding came after the International Finance Corporation injected $24 million (€20) into the business at the beginning of the year.

Among the services it is looking to grow is Bolt Drive, the car rental service launched early this year to offer different choices including compact, mid-size, electric, premium, SUV, and van. The service is currently available in Estonia’s capital Tallin with plans to roll it out in other Europe and Africa markets. Bolt Drive adds to the micro-mobility options – scooters and e-bikes – that the company introduced in line with its goal of availing to the masses, more budget environmentally friendly transport solutions. The e-mobility service is available in over 100 cities across Europe.

“We continue to scale up our operations for the benefit of our customers.  Our core business is to provide reliable, safe and affordable transportation services to everyone and we are excited to make travel easier and quicker in many cities across the continent,” said Partridge.



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“Pikmin Bloom,” an AR mobile game, is Niantic’s next collaboration with Nintendo – TechCrunch

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Niantic announced yesterday that its next augmented reality mobile game will be Pikmin Bloom, a collaboration with Nintendo. The free game is available now for iOS and Android in Singapore and Australia, but will roll out globally in the coming days.

Like Pokémon Go, Pikmin Bloom will encourage players to get outside and explore their neighborhoods. Only now, instead of catching Pidgey and Rattata, you’ll collect seedlings and create a squad of Pikmin. The more you walk, the more Pikmin you’ll collect. These plant-animal hybrid creatures come from Nintendo’s strategy and puzzle game franchise of the same name.

Pikmin Bloom marks the sixth installment in the Pikmin video game series. There are many different types of Pikmin to interact with, and as you walk alongside them, you’ll leave augmented reality trails of flowers behind you. According to in-game footage in the announcement video (seen above), it looks like you can customize your avatar as a Mii.

Another feature that borrows from Pokémon Go is Pikmin Bloom’s monthly Community Day events. In the former, players are lured outdoors with special bonuses and rare featured Pokémon once per month, encouraging people to get outside and befriend fellow players. Niantic hasn’t released details, but the company said that it will host monthly Community Day events for Pikmin as well to plant and play together.

Pokémon Go has a weekly pop-up on Monday mornings that shows you how far you’ve walked that week. But Pikmin seems more specifically geared toward encouraging movement, showing the routes you walked and the steps you took at the end of every day.

The last time the two companies released a game together, it shattered expectations — so, no pressure to our floral friends. Even if Pokémon Go doesn’t feel as ubiquitous as it did in summer 2016, it’s making Niantic more money than ever, netting over $1 billion in 2020. But it doesn’t quite seem like there’s as much to do yet in Pikmin Bloom as there is in Pokémon Go or Harry Potter: Wizards Unite. So, this game might be geared toward a more casual crowd who just want to see some pretty pixels while they walk — no shiny-hunting and raid battle coordination here…at least not yet.



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QOA brings in seed round to do for chocolate what Oatly did for milk – TechCrunch

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Munich-based QOA is gearing up to be among the first to bring a chocolate product to market that is 100% cocoa free.

It is also now backed by $6 million in seed funding in an investment round led by Cherry Ventures with participation by 50years, World Fund, Nucleus Capital, Trellis Road, Pioneer Fund and Tet Ventures.

The company kicked off this year, founded by the sister-and-brother team of Drs. Sara and Maximilian Marquart. Sara Marquart is a food chemist with a specialty in flavor formation, while Max Marquart is a material scientist and now three-time entrepreneur.

QOA, chocolate

QOA’s product test kit

The global chocolate confectionery industry was valued at over $208 billion in 2020, and is the largest part of the industry in the U.S. Two-thirds of the world’s cocoa supply comes from West Africa, but is at risk — one of the reasons the Marquarts decided to focus on it. Currently, up to 50% of the current cocoa supply is at risk due to pathogens and climate change, and cocoa is playing a role in both deforestation and forced child labor.

“Our food supply is threatened due to the way we eat,” Max Marquart told TechCrunch. “We love chocolate, however, we realized that there are some sustainability risks and wanted to do something about it so we can still have it in the future.”

Companies, like California Cultured and Voyager Foods, are also creating chocolate without the cocoa using different approaches. Meanwhile, QOA developed a fermentation process that uses natural byproducts from other food-making processes for its base material. It then uses proprietary microbactera and flavor formation to create a vegan product that mimics the texture and flavor of chocolate, but without any artificial additives, he said.

The fermentation process will enable the company to scale production by 2035 and be able to price its products the same or below the cost of traditional chocolate. In fact, Marquart is predicting that in the future, the chocolate market will have two pillars: one half that is exclusive, expensive products made with normal cocoa, and the other QOA products.

QOA was part of Y Combinator this year and was able to get its product test kit going so people can sample nine options. Marquart expects to have QOA’s first product on the market in 2022, and the new funding will go toward building out its first pilot production facility in Munich to complement one it has in Switzerland and hiring.

The company is in talks with its first business-to-business customers and expects to close some smaller contracts soon, Marquart  said.

“After that, we will go after our Series A so we can build out larger production lines,” he added.



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How to root out shadow IT and maximize SaaS investments – TechCrunch

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Growing reliance on SaaS has opened the door to shadow IT: SaaS applications bought by individual employees without the knowledge or approval of their organization’s IT department.

While shadow IT can be an opportunity for innovation, if left unaddressed, it can lead to risks like duplicate subscriptions, wasted IT spend, a lack of compliance and greater risk of a data breach.

By leveraging SaaS management and taking some steps, businesses can more effectively manage shadow IT, gain a competitive edge, reduce unnecessary costs and empower a distributed workforce.

To avoid the negative consequences associated with shadow IT, you need to give IT teams visibility into your organization’s entire SaaS portfolio. Once IT has a line of sight into all applications in use and how they are used, they are positioned to optimize investments. Maximize your SaaS investments with these tips:

Implementing self-service SaaS at your organization is easier than you may think.

Discover all SaaS applications and spending

Some organizations take a spreadsheet-based approach to managing their SaaS applications. Others turn to web browser plugins, single sign-on tools and cloud access security brokers. But these discovery processes can be time-consuming and involve piecing together SaaS inventories from disparate sources, often resulting in records that are out of date before they’re even completed.

Even the most detailed, frequently updated spreadsheet is not always the most effective way to manage SaaS, especially when you consider that organizations manage over 650 SaaS applications on average, and they underestimate the number of SaaS applications within their ecosystem by two to three times. If you don’t know a SaaS application exists, how can you manage and budget for it?

To optimize your SaaS portfolio, you have to start with gaining complete visibility. Tools like SaaS management platforms with machine learning capabilities that detect SaaS purchases enable continuous discovery of software. These solutions can also integrate with your financial management systems to discover purchases.

It’s critical for this strategy to happen in real time so you have a picture of your tech ecosystem that’s always complete, accurate and up to date.

Optimize and rightsize licenses and features

Do you have as many active users as you accounted for or could you downgrade your plan? Perhaps an employee left, but their accounts were never deactivated. In practice, you may not need all the premium features or seats you’ve paid for, which means there could be opportunities to reduce your SaaS spend.



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Apple launches Fitness+ group workouts powered by SharePlay – TechCrunch

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Apple has launched a new way for Fitness+ users to work out or meditate with people in other locations through group workouts powered by SharePlay. The tech giant first teased the feature at its September 14th virtual event.

Fitness+ subscribers can use SharePlay to start a group workout or meditation session with up to 32 other people while using FaceTime on an iPhone or iPad. The Fitness+ session will stream completely in sync for everyone on the call.

To begin a group session, users need to start a FaceTime call and navigate to the Fitness+ app. From there, you can select a workout and get started. SharePlay also works with Apple TV so users can follow the workout on a larger screen while staying connected with their friends on FaceTime through their iPhone or iPad.

Apple notes that when you work out in a group through SharePlay, you’ll see their metrics and progress toward closing their Activity rings. When someone closes their Activity rings during a workout, everyone in the session will be notified.

Additionally, Fitness+ will be available in 15 new countries on November 3rd, including Austria, Brazil, Colombia, France, Germany, Indonesia, Italy, Malaysia, Mexico, Portugal, Russia, Saudi Arabia, Spain, Switzerland, and the United Arab Emirates. Fitness+ will be available in English, with subtitles in Brazilian Portuguese, English, French, German, Italian, Russian, and Spanish.

The service is currently available in the U.S., Canada, Ireland, New Zealand, Australia and the U.K. With this upcoming expansion, Fitness+ will be available in 21 countries in total.

Apple also says that ​​beginning November 1, 2021, around 3 million fully insured UnitedHealthcare members in the U.S. will be able to enroll with Apple Fitness+ for a year-long subscription, at no additional cost as part of their plan benefits.

Fitness+ is also introducing a new episode of its Time to Walk series, which is an immersive audio walking experience, with actor and disability advocate Marilee Talkington. In this episode, she talks about defying expectations and how she helps empower others to do the same.

Apple launched Fitness+ on December 14, 2021, and has since worked to compete with other subscription fitness offerings, including Peloton. Fitness+ is available as a standalone subscription for $9.99 per month, or as a part of the Apple One Premier plan for $29.95 per month, which gives users access to Apple Music, Apple TV+, Apple Arcade, Apple News+, and iCloud+ with 2TB of storage.



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Marcy Venture Partners, cofounded by Jay-Z, just closed its second fund with $325 million – TechCrunch

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Marcy Venture Partners, the venture firm cofounded in 2018 by Shawn Carter (Jay-Z), former Roc Nation CEO Jay Brown, and former Walden VC general partner Larry Marcus, says it has closed its second fund with $325 million in capital commitments. The team, which closed its debut fund with $85 million, is now managing $600 million in assets altogether, says cofounder Marcus.

The firm describes itself as having a “consumer, culture and positive impact” investment strategy, and it says the majority of its existing portfolio companies are founded or run by people who identify as women or people of color.

To date, the trio has written checks to at least 21 companies, including in fashion, skin care, and food companies. Among those many bets includes Rihanna’s lingerie company Savage X Fenty; the sneaker marketplace StockX; Therabody, which makes percussion therapy tools; Simulate, which makes plant-based, chicken-flavored nuggets; and an allergen-free cookie maker called Partake Foods.

Carter and company have also begun investing in crypto projects, supporting Bitski, a San Francisco-based startup NFT marketplace, earlier this year, and investing more recently in spatial LABS (sLABS), a tech incubator that focuses on the metaverse and blockchain-based products

The San Francisco- and L.A.-based firm, named after the Marcy Projects in Brooklyn where Carter grew up, was initially targeting $200 million for the newest fund, per an SEC filing from April.



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Heart to Heart raises $750K to bring sweet, sweet flirtation to your ear-holes – TechCrunch

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Radio has long been described as the most intimate of media. Quips about putting radio on the internet aside, the persistent popularity of podcasting and the cockamamie climb of Clubhouse shows that audio-based platforms will continue to echo around the upper echelons of the ecosystem for a while yet. Joining the fray is Heart to Heart, an audio-first dating app aiming to bring back some intimacy to the process of finding the right person for your next foray, whether that’s a saucy encounter or a mate for life.

“I used to act, and from my time in acting, I saw how much voice, and audio experiences drive intimacy between people,” explains Joshua Ogundu, co-founder and CEO of Heart to Heart. “When it came down to the dating apps, it was never something I could get into. I felt like you needed to come up with a textual one-liner. That was never my way of approaching romantic conversations.”

Heart to Heart is pushing back against the endless swiping and messaging of many of its competitors, offering a contrasting experience to sending the same opening line to dozens of people or typing with your thumbs until deep into the night.

“I believe that the best consumer investments come from people who have unique insights on consumer behavior and ways that new tech products can allow new forms of social interaction,” said Charles Hudson from Precursor Ventures, who led the pre-seed investment round. “I have been a big fan of Josh’s TikTok videos for some time and his ability to poke at the tech industry with timely, relevant videos really showcased his creativity and ability to communicate via short-form video. I think the idea around confirming photos, storytelling, and audio will yield a product that really speaks to people’s unmet needs around communication and will create a whole new way for people to connect.”

While Precursor doesn’t particularly focus on audio-first startups, the team has seen a number of opportunities in that space. It was an early investor in Howard Akumiah’s company, Betty Labs (acquired by Spotify), as well as Isa Watson’s company (Squad), Falon Fatemi’s company (Fireside) and several others that are still in stealth.

“I believe that there is a major wave of interesting activity happening around non-music audio and I believe that we are still in the early innings of non-music, audio-driven social experiences,” says Hudson. “The last two companies that I feel really innovated in this category were Tinder and Bumble. I think Josh and his team have a new mechanic that feels differentiated and unique and I think it has the potential to be the foundation for a new way for people to meet and get to know each other in ways that aren’t easily accomplished today.”

Joshua Ogundu, co-founder and CEO of Heart to Heart (Photo provided by Heart to Heart)

The company raised the pre-seed round of $750,000. The round was led by Precursor Ventures, and Bryce Roberts of OATV & Angelica Nwandu of The Shade Room partnered on the investment, as well as Marie Rocha at Realist Ventures. In addition, a number of angel investors joined the round, including Chris Bennett (Wonderschool), Andy Weissman (USV) and Gregory Levey (Robinson Huntly).

“The main thing we are trying to accomplish with the $750K, is to focus on building our iOS app, and making LA our first launch market,” says Ogundu. “Dating is such a local experience, and it makes sense to us to build and improve locally, then scaling it up from there.”

“Voice is so intentional and intimate, and that is exactly what we’re building here at Heart to Heart,” says Ogundu, suggesting that the voice mechanic is helpful in a dating context because it helps slow people down. “I think that because it takes more energy to send that voice snippet to someone, you’ll be more intentional with who you even look to strike up conversations with.”

The founding team consists of Joshua Ogundu, who wears the CEO hat. He is joined by Arihant Jain and Komal Shrivastava, who have been heading up the engineering and design efforts. The company hopes to get its product to market by the end of the year.



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