Connect with us

Technology

Europe offers tepid set of political ads transparency rules – TechCrunch

Published

on


It’s been almost a year since the EU’s executive announced it would propose rules for political ads transparency in response to concern about online microtargeting and big data techniques making mincemeat of democratic integrity and accountability.

Today it’s come out with its proposal. But frankly it doesn’t look like the wait was worth it.

The Commission’s PR claims the proposal will introduce “strict conditions for targeting and amplifying” political advertising using digital tools — including what it describes as a ban on targeting and amplification that use or infer “sensitive personal data, such as ethnic origin, religious beliefs or sexual orientation”.

However the claimed ‘ban’ does not apply if “explicit consent” is obtained from the person whose sensitive data is to be exploited to better target them with propaganda — and online ‘consents’ to ad targeting are already a total trashfire of non-compliance in the region.

So it’s not clear why the Commission believes politically vested interests hell-bent on influencing elections are going to play by a privacy rule-book that almost no online advertisers operating in the region currently do, even the ones that are only trying to get people to buy useless plastic trinkets or ‘detox’ teas.

In a Q&A offering further detail on the proposal, the Commission lists a set of requirements that it says anyone making use of political targeting and amplification will need to comply with, which includes having an internal policy on the use of such techniques; maintaining records of the targeting and use of personal data; and recording the source of said personal data — so at best it seems to be hoping to burden propagandists with the need to create and maintain a plausible paper trail.

Because it is also allowing a further carve-out to allow for political targeting — writing: “Targeting could also be allowed in the context of legitimate activities of foundations, associations or not-for-profit bodies with a political, philosophical, religious or trade union aim, when it targets their own members.”

This is incredibly vague. A “foundation” or an “association” with a political “aim” sounds like something any campaign group or vested interest could set up — i.e. to carry on the “legitimate” activity of (behaviorally?) targeting propaganda at voters.

In short, the scope for loopholes for political microtargeting — including via the dissemination of disinformation — looks massive.

On scope, the Commission says it wants the incoming rules to apply to “ads by, for or on behalf of a political actor” as well as “so called” issue-based ads — aka politically charged issues that can be a potent proxy to sway voters — which it notes are “liable to influence the outcome of an election or referendum, a legislative or regulatory process or voting behaviour”.

But how exactly the regulation will define ads that fall in and out of scope remains to be seen.

Perhaps the most substantial measure of a very thin proposal is around transparency — where the Commission has proposed “transparency labels” for paid political ads.

It says these must be “clearly labelled” and provide “a set of key information” — including the name of the sponsor “prominently displayed and an easily retrievable transparency notice”; along with the amount spent on the political advertisement; the sources of the funds used; and a link between the advertisement and the relevant elections or referenda.

However, again, the Commission appears to be hoping that a few transparency requirements will enforce a sea change on an infamously opaque and fraud-filled industry — one that has been fuelled by rampant misuse and unlawful exploitation of people’s data. Rather than cutting off the head of the hydra by actually curbing targeting — such as by limiting political targeting to broad-brush contextual buckets.

Hence it writes: “All political advertising services, from adtech that intermediate the placement of ads, to consultancies and advertising agencies producing the advertising campaigns, will have to retain the information they have access to through the provision of their service about the ad, the sponsor and the dissemination of the ad. They will have to transfer this information to the publisher of the political ad — this can be the website or app where the ad is seen by an individual, a newspaper, a TV broadcaster, a radio station, etc. The publisher will need to make the information available to the individual who sees the ad.”

“Transparency of political advertising will help people understand when they see a paid political advertisement,” the Commission further suggests, adding: “With the proposed rules, every political advertisement – whether on Twitter, Facebook or any other online platform – will have to be clearly marked as political advertisement as well as include the identity of the sponsor and a transparency notice with the wider context of the political advertisement and its aims, or a clear indication of where it can be easily retrieved.”

It’s a nice theory but for one thing plenty of election interference originates from outside a region where the election itself is taking place.

On that the Commission says it will require organisations that provide political advertising services in the EU but do not have a physical presence there to designate a legal representative in a Member States where the services are offered, suggesting: “This will ensure more transparency and accountability of services providers acting from outside the Union.”

How exactly it will require (and enforce) that stipulation isn’t clear.

Another problem is that all these transparency obligations will only apply to “political advertising services”.

Propaganda that gets uploaded to online platforms like Facebook by a mere “user” — aka an entity that does not self-identify as a political advertising service — will apparently escape the need for any transparency accountability at all.

Even if they’re — y’know — working out of a Russian trollfarm that’s actively trying to destabilize the European Union… Just so long as they claim to be ‘Hans, 32, Berliner, loves cats, hates the CSU’.

Now if platforms like Facebook were perfectly great at identifying, reporting and purging inauthentic activity, fake accounts and shadey influence ops in their own backyards it might not be such a problem to leave the door open for “a user” to post unaccountable political propaganda. But a whole clutch of whistleblowers have pointed out, in excruciating detail, that Facebook at least is very much not that.

So that looks like another massive loophole — one which underlines why the only genuine way to fix the problem of online disinformation and election interference is to put an end to behavioral targeting period, rather than just fiddling around the edges. Not least because by fiddly with some tepid measures that will offer only a flawed, partial transparency you risk lulling people into a false sense of security — as well as further normalizing exploitative manipulation (just so long as you have a ‘policy’ in place).

Once online ads and content can be targeted at individuals based on tracking their digital activity and harvesting their personal data for profiling, it’s open season for opaque InfluenceOps and malicious interests to workaround whatever political ads transparency rules you try to layer on top of the cheap, highly scalable tools offered by advertising giants like Facebook to keep spreading their propaganda — at the expense of your free and fair elections.

Really what this regulation proposes is to create a large admin burden for advertisers who intend to run genuinely public/above board political campaigns — leaving the underbelly of paid mud slingers, hate spreaders and disinformation peddlers to exploit its plentiful loopholes to run mass manipulation campaigns right through it.

So it will be interesting to see whether the European Parliament takes steps to school the Commission by adding some choice amendments to its draft — as MEPs have been taking a stronger line against microtargeting in recent months.

On penalties, for now, under the Commission proposal, ‘official’ advertising services could be fined for breaking things like the transparency and record-keeping requirements but how much will be determined locally, by Member States — at a level the Commission says should be “effective, proportionate and dissuasive”.

What might that mean? Well under the proposal, national Data Protection Authorities (DPAs) will be responsible for monitoring the use of personal data in political targeting and for imposing fines — so, ultimately, for determining the level of fines that domestic rule-breaking political operators might face.

Which does not exactly inspire a whole lot of confidence. DPAs are, after all, resourced by the same set of political entities — or whichever flavor happens to be in government.

The UK’s ICO carried out an extensive audit of political parties data processing activities following the 2018 Cambridge Analytica Facebook data misuse scandal — and in 2020 it reported finding a laundry list of failures across the political spectrum.

So what did the EU’s (at the time) best resourced DPA do about all these flagrant breaches by UK political parties?

The ICO’s enforcement action at that point consisted of — checks notes — issuing a series of recommendations.

There was also a warning that it might take further action in the future. And this summer the ICO did issue one fine: Slapping the Conservative Party with a £10,000 penalty for spamming voters. Which doesn’t really sound very dissuasive tbh.

Earlier this month another of these UK political data offenders, the Labour Party, was forced to fess up to what it dubbed a “data incident” — involving an unnamed third party data processor. It remains to be seen what sanction it may face for failing to protect supporters’ information in that (post-ICO-audit) instance.

Adtech generally has also faced very little enforcement from EU DPAs — despite scores of complaints against its privacy-eviscerating targeting methods — and despite the ICO saying back in 2019 that its methods are rampantly unlawful under existing data protection law.

Vested interests in Europe have been incredibly successful at stymieing regulatory enforcement against invasive ad targeting.

And, apparently, also derailing progress by defanging incoming EU rules — so they won’t do anything much to stop the big-data ‘sausage-factory’ of (in this case) political microtargeting from keeping on slicing ‘n’ dicing up the eyeballs of the citizenry.



Source

Continue Reading
Advertisement

SUPPORT THE TIMES CLOCK




Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Technology

Indian ride-hailing startup Ola valued at $7.3 billion in new funding – TechCrunch

Published

on


Indian ride-hailing giant Ola has raised $139 million at a valuation of about $7.3 billion, it said in a filing, ahead of its plans to file for an initial public offering early next year.

Mumbai-headquartered financial giant Edelweiss led the new investment tranche. IIFL, Siddhant Partners, Tejal Merchantile, Hero Enterprise also poured money, Bangalore-headquartered Ola said in the filing, which was first reported by Indian news outlet Entrackr.

The new investment comes five months after SoftBank-backed Ola raised $500 million in a round, one of the largest in the internet consumer segment in India, led by Temasek and Warburg Pincus. Ola co-founder and chief executive Bhavish Aggarwal had also invested in that round, the firm said at the time.

Ola — which operates in India as well as Australia, the U.K. and New Zealand and has over a million drivers on its platform — said at the time that its ride-hailing business had rebounded after New Delhi eased restrictions in the country.

Separately, Ola Electric has raised $52.7 million in a round led by Temasek, the firm said in a filing. This investment comes two months after Ola Electric, which spun out of Ola in 2019, raised $200 million at a $3 billion valuation in a round led by Alpha Wave Global (formerly known as Falcon Edge Capital). Aggarwal also spearheads Ola Electric.

The firm, which unveiled its electric scooters in August, has delayed the delivery of the vehicle several times citing chip shortage. Furthermore, Bangalore-headquartered mobility startup Bounce this month launched its own electric scooter that is more affordable than Ola Electric’s offerings.

But the issues don’t stop there. Both Ola and Ola Electric have seen several key executive departures in recent months as a result of what Indian outlet Morning Context reported as toxic work culture and distrustful chief executive.



Source

Continue Reading

Technology

Gotham Greens opens a 10-acre farm/research facility in California – TechCrunch

Published

on


During the good number of hours I’ve spent researching and writing about vertical farming in recent months, one key word keeps popping up: proximity. So many of the resources spent on modern farming are devoted to transporting produce long stretches, ramping up carbon footprints in the process. Gotham Greens isn’t vertical farming, exactly, but it has become a poster child for locally grown agriculture, courtesy of its urban greenhouse that sits directly atop a Whole Foods in Gowanus Brooklyn.

The 10-year-old company currently has three New York City locations (two in Brooklyn and one in Queens), two additional farms on the East Coast (Baltimore and Providence), a pair in the Midwest (Chicago) and one in the Mountain region (Denver). Today, it announced further westward expansion with the opening of its first California greenhouse, based just outside UC Davis.

Image Credits: Gotham Greens

Gotham’s ninth location is a 10-acre farm designed to dramatically reduce the resources required to grow produce. Using its hydroponic technology, the company says it’s capable of reducing the standard 10 gallons of water required to grow a head of lettuce to less than a single gallon. Overall, it claims the farm will be able to save 270 million gallons of water a year, while occupying 300 fewer acres than traditional farming practices.

It’s an interesting move, heading to California, where so much of the nation’s produce is grown — and certainly a different tactic that opening a location in New York City or Chicago. Of course, in spite of California’s proud tradition of growing, the state has been plagued by the very real devastation of climate change.

Image Credits: Gotham Greens

“California is the center of North America’s leafy greens production, where water shortages, wildfires and other results of climate change are straining critical agricultural resources. By putting down roots in California, we aspire to be a part of the agricultural industry’s solution to the increasingly visible impacts of climate change,” co-founder and CEO Viraj Puri said in a release. “Our newest greenhouse facility in Northern California is strategically located to service retailers and food service providers throughout the region more quickly while conserving precious resources, including land and water.”

The proximity to UCD was no mistake, either. The company will be partnering with researchers from the school and will likely have a solid pipeline of future employees. The company also used the opportunity to announce plans to reduce the plastic in its packaging 40% (versus 2020) and electricity use 5% by the year 2024.



Source

Continue Reading

Technology

Autonomous driving startup Deeproute.ai prices L4 solution at $10,000 – TechCrunch

Published

on


Deeproute.ai, an autonomous vehicle startup with offices in Shenzhen and Fremont, California, unveiled an ambitious self-driving solution on Wednesday.

The package, named DeepRoute-Driver 2.0, is a production-ready Level 4 system that costs approximately $10,000. The price tag is incredible given the hardware used: five solid-state lidar sensors, eight cameras, a proprietary computing system, and an optional millimeter-wave radar.

Lidar accounts for roughly half of the total cost, a Deeproute spokesperson told TechCrunch. “As the whole supply chain is getting more developed and scale[s] up, we can expect the cost can go further down.”

The two-year-old startup is unabashed about going up against its more mature counterparts. As it said in its Wednesday release, “DeepRoute-Driver 2.0 offers differentiation from existing L4 pioneers like Waymo and Cruise, which boast sophisticated and efficient L4 algorithms but with a hefty price tag, and from advanced driver-assistance systems (ADAS) such as Tesla, that are affordable but have limited capabilities in terms of fully automated driving.”

Sensor makers in China have been working to reduce the once exorbitant prices of lidar to make them fit for mass production. DJI-spawned Livox is one, and so is Temasek-backed Innovusion.

Lidar on the car roof. Photo: Deeproute.ai

Deeproute’s L4 solution uses two pieces of lidar from Robosense, which is based in Shenzhen, as its main lidar on the car roof. Three other lidar sensors from Beijing-based Z Vision are located at the front, left and right around the rear wheel, covering the vehicle’s blind spot. Both Z Vision and Deeproute are backed by Fosun RZ Capital, an affiliate fund of Chinese conglomerate Fosun Group.

The low price of Deeproute’s L4 tech could mean thin profits for the startup, or, it’s squeezing the margins of its suppliers, a founder of an autonomous vehicle startup suggested to TechCrunch.

A test drive shows that Deeproute’s L4 system is able to navigate rush-hour traffic in downtown Shenzhen, performing tasks like flexible lane change, yielding to pedestrians and auto on or off-ramp merging.

Though merely two years old, the team behind Deeproute includes pioneers in China’s self-driving industry. In 2019, Zhou Guang founded Deeproute after he was forced out of his last company Roadstar.ai amid infighting. At the time, Roadstar had raised at least $140 million from investors and was widely considered a promising player in the autonomous vehicle space.

Investors have been rooting for Zhou’s new venture. In September, the startup announced a $300 million Series B round from Alibaba, Jeneration Capital, Chinese automaker Geely, among others. 

It’s not uncommon to see OEMs and carmakers pouring money into AV startups in exchange for future production partnerships. Momenta, for instance, has landed multiple strategic investments from titans like Bosch, Toyota and Daimler.

While Deeproute hasn’t officially secured a customer for its L4 solution, the startup’s spokesperson said a few “major automakers” have taken rides in the cars integrated with the tech and “they were impressed by the functionality as well as the pricing.”

“We are very positive on the prospect of signing the contract soon,” the spokesperson said.



Source

Continue Reading

Technology

At ‘Lens Fest,’ Snap debuts creations tools for more sophisticated augmented reality experiences – TechCrunch

Published

on


As Snap’s creators begin to experiment with the company’s augmented reality Spectacles hardware, the company is delving deeper into juicing the capabilities of its Lens Studio to build augmented reality filters which are more connected, more realistic and more futuristic. At the company’s annual Lens Fest event, Snap debuted a number of changes coming to their lens creation suite. Changes range from efforts to integrate outside media and data to more AR-centric features designed with a glasses-future in mind.

On the media side, Snap will be debuting a news sounds library which will allow creators to add audio clips and millions of songs from Snapchat’s library of licensed music directly into their lenses. Snap is also making efforts to bring real-time data into Lenses via an API library that showcase evolving trends like weather information from Accuweather or cryptocurrency prices from FTX. One of the bigger feature updates will allow users to embed links inside lenses and send them to different web pages.

Image: Snap

Snap’s once-goofy selfie filters remain a big growth opportunity for the company which has long had augmented reality in its sights. Snap detailed that there are now more than 2.5 million lenses that have been built by more than a quarter-million creators. Those lenses have been viewed by users a collective 3.5 trillion times, the company says. The company is building out its own internal “AR innovation lab,” called Ghost, which will help the company bankroll Lens designers who are looking to push the limits of what’s possible, dishing out grants for up to $150k for individual projects.

As the company looks to make lenses smarter, they’re also looking to. make them more technically capable.

Beyond integrating new data types, Snap is also looking at the underlying AR tech to help make for enjoyable lenses for users with lower-end phones. Its World Mesh feature has allowed users with higher-end phones to leverage AR and view lenses that integrate more real world geometry data for digital objects in a lens to interact with. Now, Snap is enabling this feature across more basic phones as well.

Image: Snap

Similarly, Snap is also rolling out tools to make digital objects react more realistically in reference to each other, debuting an in-lens physics engine which will allow for more dynamic lenses that can not only interact more deeply with the real world but can adjust to simultaneous user input as well.

Snap’s efforts to create more sophisticated lens creation tools on mobile come as the company is also looking to build out more future-flung support for the tools developers may need to design for hands-free glasses experiences on its new AR Spectacles. Creators have been crafting experiences with the new hardware for months and Snap has been building new lens functionality to address their concerns and spark up new opportunities.

Image:Snap

Ultimately, Snap’s glasses are still firmly in developer mode and the company hasn’t offered any timelines for when they might ship a consumer product with integrated AR capabilities, so they theoretically have plenty of time to build to build in the background.

Some of the tools Snap has been quietly building include Connected Lenses which enable shared experiences inside Lenses so multiple users can interact with the same content using AR Spectacles. In their developer iteration, the AR Spectacles don’t have the longest battery life, meaning that Snap has had to get creative in ensuring that Snap’s are there when you need them without running persistently. The company’s Endurance mode allows lenses to continue running in the background off-display while waiting for a specific trigger like reaching a certain GPS location.



Source

Continue Reading

Technology

Samsung Electronics merges mobile and consumer electronics units, names new co-CEOs – TechCrunch

Published

on


Samsung Electronics announced today it has merged its mobile and consumer electronics units and unveiled its new leadership to replace its three major divisions leaders, effective starting today (Dec.7), in the company’s biggest shake-up since 2017.

Jong-Hee (JH) Han, head of visual display business, was promoted to vice chairman and co-CEO and will lead the newly merged mobile and consumer electronics unit, which is also called SET division, and continue to head the visual display business.

Han, who played a key role in the company achieving the company’s top position in global TV sales for the last 15 years, is expected to “strengthen the synergies among the different businesses in the SET division and help drive new business and technologies,” Samsung said.

Kyehyun Kyung, CEO of Samsung Elecro-Mechanics, was also named co-CEO of Samsung Electronics and will lead the company’s device solutions (DS) division spanning semiconductor and components units.

The tech giant said the new leadership will help lead “the next phase of the company’s future growth and to strengthen its business competitiveness.”

The consolidation of its two main units, mobile and consumer electronics, is seen as an effort to simplify its structures and focus more on the semiconductor business.

The sweeping reshuffle announcement comes roughly four months after the company’s vice president and de facto leader Jay Y. Lee was released on parole in August.

Samsung announced in November its plans for a $17 billion US semiconductor plant in Taylor Texas and laid out a $205 billion investment plan, which includes semiconductor, artificial intelligence, robotics, and biopharma, over the next three years.

Kinam Kim, the former vice chairman and head of the DS division, was named chairman of Samsung Advanced Institute of Technology. As part of its reshuffle, the company also named Hark Kyu Park as its new chief financial officer.



Source

Continue Reading

Technology

EV maker Arrival to build high-voltage battery module assembly plant in North Carolina – TechCrunch

Published

on


Arrival, the electric vehicle manufacturer that aims to break up the assembly line in favor of multiple microfactories, is investing $11.5 million to build a high-voltage battery module assembly plant in Charlotte, North Carolina. The plant will provide batteries for electric buses and vans produced at the company’s microfactories in Rock Hill, South Carolina and Charlotte, respectively.

Earlier this week, Arrival also agreed to collaborate with Li-Cycle, a lithium-ion battery recycler, to create a closed-loop EV battery supply chain. Like most other automakers, Arrival is recognizing the reality of supply chain delays and materials shortages and is working to vertically integrate as much of the process as possible, while also maintaining its commitment to sustainability.

“This was not always part of the plan,” Katie Blixt, Arrival’s head of PR and communications in North America, told TechCrunch. “As we’re figuring out the production plan and timeline and figuring out what makes sense to bring in-house and add to our vertical integration, we just decided that the best move was for us to be able to assemble these ourselves and have more control over the process.”

Over the next several months, Arrival will be refitting an existing warehouse in order to start production in the third quarter of 2022, according to Blixt, who noted that Arrival’s battery chemistry supplier is LG. The plant should have a production capacity of up to 350,000 battery modules per year, which can be used across Arrival’s different commercial vehicle platforms and can be tailored to suit the customer’s specific battery requirements, according to the company.

Arrival has announced before that it hopes to build 31 microfactories by 2024. So far, it has three planned for 2022; Arrival aims to start production of its buses at Rock Hill in Q2 next year, vans in Bicester, England in Q3 and vans in Charlotte in Q4.

“We’ve withdrawn long-term forecasts on microfactory numbers beyond that because the advantage of the microfactory model is that we don’t have to plan several years in the future and the number will be determined by demand and access to capital,” said Blixt.

Whenever Arrival does start scaling up its microfactories, it will also now scale battery assembly plants alongside them, so it’s almost an opposite approach to the Tesla gigafactory style of production, said Blixt, noting that Arrival might build multiple regional battery assembly facilities to supply local microfactories.

The battery modules will be software-based and have self-diagnostic capabilities, so if there’s an issue with one, the module itself can be replaced instead of the entire set of batteries in the vehicle, said Blixt. If the software detects an anomaly, it will send information up to the cloud for Arrival’s technicians to diagnose and then send instructions back down to Arrival’s network of outside service providers. The company recently announced partnerships with companies like Valvoline and Firestone to provide Arrival customers with vehicle maintenance.



Source

Continue Reading

Technology

Aussie online used car dealership Carma comes out of stealth with $20M seed round – TechCrunch

Published

on


Australia is emerging onto the online used car dealership scene with Carma, a startup that just raised a $20 million (AUD $28 million) seed round from Tiger Global, an American investment firm. Carma has been operating in stealth for the past nine months, and says the funding has enabled the company to recruit an executive team, develop its website and establish its first inspection and reconditioning facility in Sydney.

Carma isn’t the first online car dealership with a punny name. The startup now joins the ranks of Carvana and Vroom in the U.S., Clutch and Canada Drives in Canada, Kavak in Mexico and Cazoo in the U.K. They’re all coming to fruition at a time when the pandemic has resulted in a shortage of semiconductors, which has led to automakers being unable to meet rising demand in vehicles. Increasingly, consumers want a contactless, frictionless way to not only search for and buy a used car, but also have it delivered to their doors – a service companies like Carma are offering in their native markets around the world.

“We are convinced there is a massive opportunity to disrupt the used car industry in Australia by replicating an online, full-stack model that we see achieving success in the US and globally,” said Griffin Schroeder, partner at Tiger Global.

Carma’s service will open to Sydney customers first, but Carma plans to expand throughout the state of New South Wales in the coming months, and to Brisbane and Melbourne next year. The startup said it would begin another round of fundraising soon to support its accelerated expansion plans in 2022.

“Investment in the digital used car dealership space is very active globally, given the international success of the model,” said Carma co-founder and CEO, Lachlan MacGregor, in a statement. “Having this significant backing from Tiger Global has been a fantastic vote of confidence in Carma and allowed us to move rapidly to build out an exceptional team, technology stack and physical infrastructure. We skipped the start-up phase and were able to go straight to scaling up with a proven business model.”

With this sizeable seed round, Carma is gearing up to launch its online platform. The company currently has a fleet of 300 vehicles in stock, which it sources from private sellers, other dealers and through auctions, but will shortly have over 500, according to a spokesperson for the company.

“Typically, our cars are under five years old, with less than 100,000 kms (62,137 miles), and with the latest features,” a spokesperson for Carma told TechCrunch. “After we buy them, they undergo a thorough mechanical inspection, repair and reconditioning process in-house, before being photographed at our state-of-the-art facility in Sydney. We will only sell cars that meet our high standards.”

Customers looking at cars on Carma’s platform will be able to view 360-degree high-res imagery of the exterior and interior, with any flaws called out and photographed. The company says it will offer transparent prices and over-the-phone and online customer support. After a checkout process that can take as little as 10 minutes, customers can have a car delivered to their homes and are given a week to try it out. If they’re not satisfied, they get their money back – all standard stuff in this industry.

The Australian used car landscape is fragmented, and the online car buying space is somewhat limited to classifieds and Facebook Marketplace. Carma has no major competition to speak of, so it has a chance to corner the market while it’s hot.



Source

Continue Reading

Trending